Case Studies for the Month of July 2014

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JULY 2014 (Creative above or below the line marketing operations)

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Discover our selection of the best creative case studies for the month of July

Transcript of Case Studies for the Month of July 2014

Page 1: Case Studies for the Month of July 2014

JULY 2014

(Creative above or below the line marketing operations)

Page 2: Case Studies for the Month of July 2014

ABOUTcreative trends

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

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Page 3: Case Studies for the Month of July 2014

BrandsIkeaNescaféFIFA 14Corona

Business SectorsHome Furniture, AccessoriesBeveragesLeisure, GamesHot DrinksAlcoholic Beverages

Media/ChannelsOutdoorPressTelevisionPrint

This month, discover the following…AgenciesThjnk, GermanyGeometry, FranceY&R ColombiaCramer-Kasselt

JULY 2014

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An RGB Billboard

IKEA communicates in 3 steps

IKEA has once again found an inventive way to promote its small space storage solutions with a special billboard. Thanks to specific red, green and blue lights the message has been multiplied 3 time on the same surface. This demonstration in terms of communication reinforces for the general public the capacity of IKEA to continuously innovate…

HOME FURNITURE, ACCESSORIES

JULY 2014

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The Parisian way of life. Every morning you take the subway and you read your free newspaper. All alone, in your “private bubble”. In order to break this solo habit, Nescafé introduced 2 foldable mugs in the “Metro” newspaper to encourage its readers share a moment around a cup of coffee and engage in a conversation with a colleague…

Nescafé surprises the « Metro » readers by offering them a moment to share.

A coffee to share

BEVERAGES

JULY 2014

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To announce that the FIFA 14 video game now includes the Colombian football league, Y&R Bogota and Microsoft Xbox hijacked the most important match in the Colombian soccer calendar. While the match was being aired, expert gamers recreated it in real time on the Xbox. When the viewers least expected it the live game on their screens was switched for its video game double…

FIFA 14 TV Launch in Colombia

FIFA 14 video game: virtually real football

JULY 2014

LEISURE, GAMES

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When a campaign reaches for the moon

Transform a daytime beer into a night time beer

Corona Extra is known for quenching thirsts during the day, but its agency Cramer-Kasselt wanted to show that it is also the perfect nighttime drink. So it staged an awesome billboard event in downtown Manhattan. The agency teamed up with astronomers to line up a giant image of a Corona Extra bottle with the crescent moon. When everything fell into place, the moon dropped into the beer bottle…

PERSONAL HYGIENEBEVERAGES, ALCOHOLIC

JULY 2014

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SEE THE COMPLETE CASE

JULY 2014

When a campaign reaches for the moon

Transform a daytime beer into a night time beer

BEVERAGES, ALCOHOLIC

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Last month showcase

(To see last month’s selection, click HERE) JULY 2014

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JULY 2014