Case Studies for the Month of July 2014
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Transcript of Case Studies for the Month of July 2014
JULY 2014
(Creative above or below the line marketing operations)
ABOUTcreative trends
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ads
world
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best
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surv
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competitioninnovation
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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site
Approximately 1.000 of the latest and greatest ads added each month from around the globe
Analyze creative trends, view and monitor the competition, get inspired
Creative library with 150.000 pieces of creative work (all media types)
BrandsIkeaNescaféFIFA 14Corona
Business SectorsHome Furniture, AccessoriesBeveragesLeisure, GamesHot DrinksAlcoholic Beverages
Media/ChannelsOutdoorPressTelevisionPrint
This month, discover the following…AgenciesThjnk, GermanyGeometry, FranceY&R ColombiaCramer-Kasselt
JULY 2014
An RGB Billboard
IKEA communicates in 3 steps
IKEA has once again found an inventive way to promote its small space storage solutions with a special billboard. Thanks to specific red, green and blue lights the message has been multiplied 3 time on the same surface. This demonstration in terms of communication reinforces for the general public the capacity of IKEA to continuously innovate…
HOME FURNITURE, ACCESSORIES
JULY 2014
Click on image to watch the complete case
JULY 2014
An RGB Billboard
IKEA communicates in 3 steps
HOME FURNITURE, ACCESSORIES
The Parisian way of life. Every morning you take the subway and you read your free newspaper. All alone, in your “private bubble”. In order to break this solo habit, Nescafé introduced 2 foldable mugs in the “Metro” newspaper to encourage its readers share a moment around a cup of coffee and engage in a conversation with a colleague…
Nescafé surprises the « Metro » readers by offering them a moment to share.
A coffee to share
BEVERAGES
JULY 2014
Click on image to watch the complete case
JULY 2014
BEVERAGES
Nescafé surprises the « Metro » readers by offering them a moment to share.A coffee to share
To announce that the FIFA 14 video game now includes the Colombian football league, Y&R Bogota and Microsoft Xbox hijacked the most important match in the Colombian soccer calendar. While the match was being aired, expert gamers recreated it in real time on the Xbox. When the viewers least expected it the live game on their screens was switched for its video game double…
FIFA 14 TV Launch in Colombia
FIFA 14 video game: virtually real football
JULY 2014
LEISURE, GAMES
Click on image to watch the complete case
LEISURE, GAMES
JULY 2014
FIFA 14 TV Launch in ColombiaFIFA 14 video game: virtually real football
When a campaign reaches for the moon
Transform a daytime beer into a night time beer
Corona Extra is known for quenching thirsts during the day, but its agency Cramer-Kasselt wanted to show that it is also the perfect nighttime drink. So it staged an awesome billboard event in downtown Manhattan. The agency teamed up with astronomers to line up a giant image of a Corona Extra bottle with the crescent moon. When everything fell into place, the moon dropped into the beer bottle…
PERSONAL HYGIENEBEVERAGES, ALCOHOLIC
JULY 2014
SEE THE COMPLETE CASE
JULY 2014
When a campaign reaches for the moon
Transform a daytime beer into a night time beer
BEVERAGES, ALCOHOLIC
Last month showcase
(To see last month’s selection, click HERE) JULY 2014
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