NOVEMBER 2013

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

NOVEMBER 2013

BrandsAchla Orquestra Sinfônica BrasileiraChristoffel BlindenmissionSABB

Business SectorsFoodCulturePublic InterestBanking

Media/ChannelsStuntDigitalAmbientPromotion TV

This month, discover the following…

AgenciesBBR Saatchi & SaatchiArtplanWirz WerbungJWT Saudi Arabia

NOVEMBER 2013

FOOD

Achla Hummus misleading its customers with packaged hummus in restaurant

Hummus stunt

In Israel, hummus is a pilar of the culture. In order to prove that its product is as good as homemade hummus served in restaurants, Achla Hummus set up a "taste test". It opened a restaurant that served its packaged product, without the customers knowing it, and invited them to "pay by taste", according to what they thought the hummus was worth. The customers turned out to be satisfied and surprised when the secret was revealed.

NOVEMBER 2013

Click on image to watch the complete case

FOOD

Hummus stunt

NOVEMBER 2013

How to attract people to a music genre they don’t usually listen to

Switch behind the film.

The audience of classical concert is an older generation. To attract young people, Brazilian Symphony Orchestra has used a channel where they could reach a younger audience. Great movies have great music and behind each piece of great music, there is a symphonic orchestra. They shot the orchestra playing classic movies themes and used YouTube to make people realize they already like classical music….

CULTURE

NOVEMBER 2013

RESTAURANTS

Click on image to watch the complete case

NOVEMBER 2013

How to attract people to a music genre they don’t usually listen to

Switch behind the film.

CULTURE

PUBLIC INTEREST

An art exhibition with banknotes to raise funds

Enter a place where traditional advertising is banned

Worldwide 20 million people are blind as a result of cataracts, the general public are mostly unaware that it can get cured for just 50 Swiss Franc. Christoffel Blindenmission wanted to express this concept in a place known for its affluence. The Dolder Grand Resort hotel in Zurich is known for its interior design and its selected artwork. The association and its agency created an art installation with 50-franc-bills…

NOVEMBER 2013

Click on image to watch the complete case

NOVEMBER 2013

PUBLIC INTEREST

An art exhibition with banknotes to raise funds

Enter a place where traditional advertising is banned

New media space used for a promotion

Contextual advertising on TV

In a country where there are no cinemas, movies are seen at home on TV. Thus, TV ad breaks are almost the only way for a brand to show a commercial. Resulting in ads having to fight with many competitors. Many TV networks already use the screen corner to make announcements, mainly for the next program. SABB decided to use this place to show contextual advertising about low-rate loans with SALE Tags…

BANKING

NOVEMBER 2013

SEE THE COMPLETE CASE

NOVEMBER 2013

BANKING

Contextual advertising on TV

New media space used for a promotion

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NOVEMBER 2013