Action! How to amplify your brand with video and podcasting
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Transcript of Action! How to amplify your brand with video and podcasting
About me …• Founder & Chief Geek, Resonance Content Marketing• 20 years as copywriter and brand strategist• Help clients grow their tribes and their bottom lines through insanely good content• Host, The Content Marketing Podcast• Author, The Content Marketing Coach
Reason #1: Text overload
Number of blog posts published every day on WordPress alone:
More than 2 million(source: WordPress)
Reason #1: Text overload
Number of emails the average person receives every day:
122(source: The Radicati Group)
Reason #2: The know-like-trust factor
Video and podcasting are personal
Your wordsYour voiceYour image
Reason #3: SEO and engagement
Video links in an email can increase click-through rates
by up to 300 percent(source: HubSpot)
Reason #3: SEO and engagement
21% of Americans ages 12 and up have listened to a
podcast in the past month.(source: Edison Research)
Reason #3: SEO and engagement
On average, weekly podcast listeners consume five shows
per week.(source: Edison Research)