About PT. Nusaresearch
Transcript of About PT. Nusaresearch
®2014 PT. Nusaresearch 2
About PT. Nusaresearch
Nusaresearch is the proprietary panel of PT. Nusaresearch company located in Jakarta,
Indonesia.
Established since January 2013, Nusaresearch panel has reached the number of 92,179
members in march 2014 and growing continuously. This document of panel attributes is
for Market Research companies and business professionals' reference.
International strategic partner of online market research Indonesia. CURRENT ACTIVE PANEL
MEMBERS ( 2014)
92,179Indonesia
MEMBERS OF ONLINE PANEL
92,179
About Nusaresearch
Founded in January 2013, PT. Nusaresearch provides the most comprehensive online
market research solutions, maximizes support for strategic decision making of
Indonesian local and global partners with optimal cost.
High quality Indonesia online market research Panel
®2014 PT. Nusaresearch 3
4,471
15,403
3,189
64,037
Panelists nationwide
March 2014
92,179We build online survey panel with dedicated local staff
Established since January 2013, Nusaresearch panel has reached the number of 38,500
members in September 2013 and growing continuously. This document of panel attributes is
for Market Research companies and business professionals' reference.
(69.47%)
SUMATERA ISLAND
(16.71%)
KALIMANTAN ISLAND
(5.05%)4,655
(3.46%)
SULAWESI ISLAND
(4.85%)
MALUKU DAN PAPUA ISLANDS
(0.46%)424
01
01
0203
05
04
06
02 03
04 05 06
JAVA ISLAND
BALI AND NUSA TENGGARA ISLANDS
®2014 PT. Nusaresearch 4
JAVA ISLAND
64,037
01
02
03
04
05
06
March 2014
3,412
10,950
11,534
4,730 (7.4%)
DKI Jakarta
(17.1%)
West Java
(29.4%)18,819
Central Java
(18.0%)
DI Yogyakarta
(5.3%)
East Java
(22.8%)14,592
01 02 03
04 05 06
Banten
We build online survey panel with dedicated local staff
Established since January 2013, Nusaresearch panel has reached the number of 38,500
members in September 2013 and growing continuously. This document of panel attributes is
for Market Research companies and business professionals' reference.
®2014 PT. Nusaresearch 5
Nusaresearch Panel
The Indonesian panel by provinces
Panelists nationwide
March 2014
92,17920.4%
15.8%
12.5%
11.9%
5.1%
4.1%
3.7%
3.0%
2.2%
2.1%
2.0%
1.8%
1.7%
1.7%
1.6%
1.5%
1.2%
1.0%
1.0%
1.0%
4.6%
Jawa Barat
Jawa Timur
Jawa Tengah
DKI Jakarta
Banten
Sumatera Utara
DI Yogyakarta
Sulawesi Selatan
Sumatera Selatan
Riau
Bali
Lampung
Sumatera Barat
Nangroe Aceh Darusalam
Kalimantan Timur
Kalimantan Selatan
Kalimantan Barat
Kepulauan Riau
Jambi
Nusa Tenggara Barat
Others
®2014 PT. Nusaresearch 6
Gender/Age Population 251,160,124 (July,2013)
Male Female
(July 2013 est.)
Population
125,617,649(July 2013 est.)
Population
125,542,475
17-19
Age Group
20-24
25-29
30-34
35-39
40-49
50 over
(73.8%) (26.2%)
68,028 24,151
2.9%
7.5%
9.1%
15.6%
22.8%
31.4%
10.6%
0.0%10.0%20.0%30.0%
17-19
20-24
25-29
30-34
35-39
40-49
50 over
7,211
21,361
15,510
10,612
6,191
5,102
1,973 2.0%
6.4%
8.9%
16.0%
23.1%
34.6%
9.0%
0.0% 10.0% 20.0% 30.0%
2,174
8,356
5,579
3,864
2,149
1,546
483
®2014 PT. Nusaresearch
Background Attributes
7
Gender Age
Marital status Children status
®2013 PT. Nusaresearch
73.8%
26.2%
Male Female
62.1%
36.1%
0.8%
1.0%
Single
Married
Divorced
Widowed
67.6%
16.9%10.7%
3.6%0.8% 0.3%
No child 1 2 3 4 5
10.6%
31.4%
22.8%
15.6%
9.1%7.5%
2.9%
9.0%
34.6%
23.1%
16.0%
8.9%
6.4%
2.0%
17 - 19years old
20 - 24years old
25 - 29years old
30 - 34years old
35 - 39years old
40 - 49years old
Over 50years old
Male Female
8
Monthly personal income MPI (students & unemployees exluded)
Monthly household income Educational level
Background Attributes
44.8%
26.9%
16.1%
5.2%
2.4%
1.3%
0.8%
2.5%
Under Rp. 2,500,000
Rp. 2,500,001 - Rp. 5,000,000
Rp. 5,000,001 - Rp. 10,000,000
Rp. 10,000,001 - Rp. 15,000,000
Rp. 15,000,001 - Rp. 20,000,000
Rp. 20,000,001 - Rp. 25,000,000
Rp. 25,000,001 - Rp. 30,000,000
Above Rp. 30,000,001
53.4%
30.0%
11.3%
2.5%
1.0%
0.4%
0.3%
1.2%
Under Rp. 2,500,000
Rp. 2,500,001 - Rp. 5,000,000
Rp. 5,000,001 - Rp. 10,000,000
Rp. 10,000,001 - Rp. 15,000,000
Rp. 15,000,001 - Rp. 20,000,000
Rp. 20,000,001 - Rp. 25,000,000
Rp. 25,000,001 - Rp. 30,000,000
Above Rp. 30,000,001
®2014 PT. Nusaresearch
30.4%
41.1%
18.3%
6.7%
1.5%
0.6%
0.2%
0.2%
0.9%
No Income
Under Rp. 2,500,000
Rp. 2,500,001 - Rp. 5,000,000
Rp. 5,000,001 - Rp. 10,000,000
Rp. 10,000,001 - Rp. 15,000,000
Rp. 15,000,001 - Rp. 20,000,000
Rp. 20,000,001 - Rp. 25,000,000
Rp. 25,000,001 - Rp. 30,000,000
Above Rp. 30,000,001
3.1%
43.2%
10.8%
11.5%
27.2%
2.2%
0.2%
1.9%
Magister / PhD
Bachelor
Diploma
Vocational school
High school
Secondary school
Elementary school
Others
9
Employment status Career
Working Industry
Background Attributes
®2014 PT. Nusaresearch
29.3%
24.0%
11.9%
10.5%
4.9%
4.9%
4.3%
3.5%
0.5%
6.2%
Students
Officer / Executive
Enterpreneur
Unemployment / Seeking employment
House wife / husband
Government office worker
Professional
Part-time
Retired
Others
10.1%
8.8%
8.3%
8.3%
7.1%
6.1%
5.4%
4.8%
4.3%
4.2%
3.4%
2.4%
2.2%
1.9%
1.3%
0.8%
20.4%
Office Administration
Sales / Marketing service
Information Technology
Education / Training
Finance/ Banking / Insurance
Wholesale / Retail
Engineering
Media / Art / PR / Communication
Architecture / Building / Construction
Manufacturing industry
Industrial production / Automobile /…
Aviation / Travel / Hospitality /…
Hospital / Medical / Pharmaceutical
Transportation / Logistics
Government and P.A
Market Research
Others
7.1%6.6%
5.8%5.6%5.0%4.7%4.2%4.1%
3.0%2.9%
1.5%1.4%1.2%1.0%1.0%1.0%0.8%0.8%0.7%0.6%0.6%0.6%0.6%0.6%0.6%0.6%0.5%0.5%0.5%0.5%0.4%0.4%0.4%0.4%0.4%0.4%0.4%0.4%0.4%0.4%0.4%0.3%0.3%
30.5%
Teaching / Lecturing
Office Administration
Architecture / Civil Engineering / Construction
Banking and Finance
Client Management
IT Software
Trading and Distribution
Accounting / Auditing / Tax / Finance
Electrical / Electronic / Mechanical
Marketing
Telecommunications
Food and Beverages (exclude alcohol)
IT Hardware
Delivery Service
Design
High Technology
Internet / Online Media
Aviation
Energy / Water / Oil & Gas / Waste Management
Food and Beverages
Business Development
Hotel/ Resort
Tourism / Travel Agency
TV / Publishing / Printing
Doctor
Insurance
Automotif
Clothing / Apparel
Industrial machines / equipment automatically
Consultant
Clothing / Garment / Textile
Freight / Logistics
Electronic / Electronic Equipment
Human Resources /HRD
Furniture / Home Appliances
Assistant / Support
Supervisor and Management
Advertising / Promotion / PR
Food and Beverages / Catering
Shows / Music / Artistic
Practical nurse
Quality Control / Quality Assurance
Government and P.A
Others
10
House model Household member
Number of cars owned Number of motorbikes owned
Background Attributes
12.1%
0.8%
23.7%
63.4%
OthersApartmentRent HousePrivateHouse
®2014 PT. Nusaresearch
11.9%10.1%
20.9%23.0%
18.0%
8.2%
3.6%1.8%
0.7%1.9%
Livingalone
2 3 4 5 6 7 8 9 Over 9
80.8%
16.4%
1.8% 0.5% 0.6%
None 1 2 3 Over 3
25.2%
56.0%
14.0%
3.3% 1.5%
None 1 2 3 Over 3
Background Attributes
11
Number of mobiles owned Most often used bank
Social network using Internet provider
®2014 PT. Nusaresearch
3.7%
60.4%
26.0%
5.8% 4.1%
None 1 2 3 Over 3
27.4%
20.4%
16.7%
14.8%
2.4%
1.7%
1.7%
1.4%
1.3%
12.3%
Bank Central Asia (BCA)
Bank Rakyat Indonesia (BRI)
Bank Mandiri
Bank Negara Indonesia (BNI)
Bank Syariah Mandiri (BSM)
Bank Tabungan Negara (BTN)
CIMB Niaga
Bank Muamalat
Bank Danamon
Others
93.0%
54.8%
38.9%
32.8%
17.3%
16.6%
12.2%
8.5%
7.0%
3.3%
2.6%
0.4%
7.3%
Google+
Youtube
Kaskus
Line
Foursquare
Tumblr
Path
Others
23.2%
23.1%
19.4%
14.7%
6.6%
5.5%
4.3%
3.1%
17.8%
Telkom flash
Smartfren
Tri
XL
Axis
Telkomflexi
IM2
AHA
Others
Background Attributes
12
Online newspapers reading Newspapers / magazines reading
®2014 PT. Nusaresearch
5.8%
1.9%
4.0%
5.7%
8.2%
8.3%
14.0%
27.7%
28.6%
33.2%
67.2%
Others
Thejakartapost.com
Lintasberita.com
Antaranews.com
Tempo.co
Metrotvnews.com
Liputan6.com
Okezone.com
Vivanews.com
Kompas.com
Detik.com
21.4%
0.9%
0.9%
1.1%
1.3%
1.5%
1.6%
1.9%
1.9%
2.2%
3.2%
3.7%
4.4%
5.5%
5.7%
6.1%
6.2%
7.2%
10.2%
10.7%
12.3%
19.8%
37.8%
Others
Suara Harapan
Pelita
Koran Jakarta
Investor daily
Lampu Merah
Suara Pembaruan
The Jakarta Post
Jurnal Nasional
Rakyat Merdeka
Indo Pos
Poskota
Merdeka
Republika
Koran Tempo
Top skor
Media Indonesia
Sindo
Harian Indonesia
Seputar Indonesia
Tribun
Jawa Pos
Kompas
®2014 PT. Nusaresearch 13
Panel quality managementPanelists nationwide
Register
92,179 PT. Nusaresearch has continuously improved our system and panel recruitment methods
to ensure that Clients can always access “The right people, at the right time”.
Process
Quality management is carried on using various techniques by our system and personnel.
Personal account at Nusaresearch site is mandatory
Basic profile confirming is required with activate link through email
Unique mobile phone number is required
Suspicious information is censored by direct contact through mobile phones.
Survey participating
Fraudulent respondents are identified by TRAP question in our common survey
Direct call for invitations is applied in customized survey
Bad responses, speeders are checked through data cleaning
Bad responses will be marked as "Bad" or "Medium" survey response status
Being "Bad" rated 3 times and “Medium" rated 9 times will be “Blacklisted”
®2014 PT. Nusaresearch 14
Panelists nationwide
Incentives exchange92,179Process
Members are called directly to check for ineligibility at visualized points exchange
time
Unreal members will be “Blacklisted”
Several studies without incentives are also conducted
Member status validation
Members are asked to update profile every 6 months
Members who do not login or take part in any surveys for 200 days would be
changed status into "Inactive“
“Blacklisted” members will be deleted from system after 3 months