2. Voluntary Report Nusaresearch - Printer

Report date: July 26th, 2013

Creator: Nusaresearch team

REPORT ON PRINTER USER

IN INDONESIA

Research time: 8th – 16th July 2013

Based on Nusaresearch’s panellist

A. Research information

Research method : Quantitative Research – Online

Timing : 8th – 16th July 2013

Sample size : 890

Research area : Nationwide

Target : Male & Female aged 17 years old and over

Own a printer

Research objectives : Explore printers and printer ink market in Indonesia

Sampling method : Internet sampling

A. Research information

65%

35%

Gender

Male Female

5,8

23,4

18,5

22,9

15,5

13,8

Under 20 years old

20 - 24 years old

25 - 29 years old

30 - 34 years old

35 - 40 years old

Above 40 years old

Age

7,4

12,6

20,0

23,4

23,6

13,0

E (Less than Rp. 500,000)

D (Rp. 500,000 - 1,000,000)

C (Rp. 1,000,001 - 2,000,000)

B (Rp. 2,000,001 - 3,000,000)

A1 (Rp. 3,000,001 - 5,000,000)

A2 (Over Rp. 5,000,000)

Monthly household Expenditure

33,5

21,1

12,7

11,2

9,1

3,6

3,1

2,9

1,5

0,7

0,6

0 20 40 60 80 100

Staff

Entrepreneur

Student

Professional

Government employee

Part timer

Housewife

Work independently

Not working/ Looking for a job

Retired

Others

OccupationUnit: % Unit: %

Unit: %

B. Executive summary

A – General printers’ shopping data

[1] [Fine prints] is the most important factor affecting on respondents’ decision

• Most respondents concern about [Fine prints] (71.6%) when choosing printers, followed by [Affordable price]

and [Prestigious brand] which respectively account for 69.9% and 64.0%.

• [Fine prints], [Affordable price] and [Prestigious brand] are top 3 important factors for both males and

females when choosing printers.

• [Affordable price] is the top factor that 69.2% respondents aged 17 – 19 years old and 78.9% of 123

respondents aged over 40 years old concern when choosing printers. Meanwhile, two groups of 20 – 29 years

old and 30 – 40 years old prefer [Fine prints] more.

• As the figure shows, the majority of high-income groups (Class B, A1, and A2) mostly concern about [Fine

prints] at 75.0%, 74.3% and 75.9% respectively. Meanwhile, Class E and C prioritize [Affordable price] and

[Prestigious brand] is the top factor voted by 69.6% of Class D.

[2] 31.9% respondents are using printer everyday

• More than 3 over 10 respondents use printers [Everyday], followed by [Once per 2 – 3 days] with 23.4%. The

lowest percentage belongs to [Less than once per week] at 4.7%.

• Not as male group, females use printers [Just when needed], accounting for 27.4%. For male respondents,

[Everyday] is the most common frequency of using printers with 34.9%.

• [Everyday] is mostly chosen by respondents in all three groups: 20 – 29, 30 – 40 and over 40 years old.

Meanwhile, the youngest group (17 – 19 years old) use printers [Just when needed], accounting for 36.5%.

• As being shown in the chart, Class E only uses printers when necessary whereas other SES groups have

certain frequency. In particular, Class D uses printers [Once per 2 – 3 weeks] at 30.4% and it is used more

often in the other groups.


[3] The main purpose is printing [Text and Photo] at 75.8%

• The plurality of 890 surveyed people use printers for printing [Text and Photo], accounting for 75.8%. [Text]

and [Scan] follows with 58.3% and 40.2% respectively.

• Top purpose of using printers in both male and female group is for [Text and Photo] with 77.3% and 73.2%

respectively. However, the lowest percentage in male group is [Photocopy] at 31.9% whereas female group is

[Photo] at 30.6%

• [Text and Photo], [Text], and [Scan] are top three purposes for using printers in all age groups. [Photocopy]

is the next at 46.2% of the 17 – 19 years old group and 33.3% respondents aged over 40 years old.

Meanwhile, [Photo] is the following purpose voted by more than 30% respondents aged 20 – 40 years old.

• While other SES groups’ purpose is printing [Text and Photo], Class E mostly use printers for [Text] with

69.7%.

[4] [Canon] is mostly used by 57.4% respondents

• Upon 10 people were asked, there is nearly 6 persons using [Canon] and the next one is [HP] with 36.2%.

[Epson] is at the third with 32.1%. The lowest is [HITI] at 0.1%.

• Both males and females vote [Canon] with the highest percentage of 59.7% and 53.2% respectively, followed

by [HP] and [Epson]. The following brands are quite different among these two groups. In particular, [Kodak]

and [HITI] are not used by females while 0.3% and 0.2% of 576 males use them.

• More than half of respondents in all age groups mostly choose [Canon]. At the second position, while [HP] is

chosen by respondents in age group of 17 – 19, 20 – 29, and Over 40, [Epson] is voted by 35.7% respondents

aged 30 – 40.

• [Canon], [HP] and [Epson] are the top three printer brands used often. [OKI] and [Fujitsu] gain the lowest

percentage as there is no respondents in all SES groups choose to use them.


B – Printer awareness

[Canon] scores highest at 98.0%

• A vast majority know [Canon] and the next is [HP] and [Epson] with the same percentage of 96.0%. [Canon]

still keeps the highest position in terms of Top-of-mind and Total spontaneous, respectively accounting for

46.2% and 86.9%.

• [Canon] is the dominant brand in Indonesian printer market as it gains the highest percentage in both Total

awareness, TOM and Total spontaneous. This result is similar between male and female group. Besides, [HP]

is recognized by 100% female respondents while it is at third position voted by 94.6% males.

• While [Canon] is the top printer brand in the age group of 17 – 29, it has competitors that are [HP] and

[Epson] with the same percentage voted by all surveyed people aged 30 years old and over.

• Regardless of monthly household expenditure, [Canon] gains high percentage in terms of Total awareness,

TOM and Total spontaneous. For [HP] and [Canon], their position has slightly change across SES groups.


C – Printer ink

[1] Almost 8 over 10 people are using both colours for their printing output

• Most respondents are using [Both] colours for their printing outputs with 79.8%, followed by [Black and

White]. This result does not change when analyzing by gender.

• Using [Both] for printer ink is mostly chosen regardless of age or SES. The next preferable option is [Black

and White] chosen by most groups except respondents aged 17 – 19 years old and Over 40 years old as well

as respondents belonging to class A2.

[2] Most respondents buy printer ink at [Computer store]

• The majority of 890 surveyed people usually buy printer ink at [Computer store] which is equivalent to 70.6%.

[Refill ink store] comes next at 45.7% and [Printer dealer] is the next at 16.9%.

• Besides [Computer store] and [Refill ink store], 15.8% males buy printer ink at [Printer distributor] and

18.8% females buy from [Official printer dealer].

• [Computer store] and [Refill ink store] are two common places that most respondents in all age groups

come for buying printer ink. However, the next place is different between the youngest group and others. In

details, 17.3% respondents aged 17 – 19 choose [Electronic store] whereas [Official printer dealer] is voted by

other groups.

• Regardless of income, most respondents buy printer ink at [Computer store], followed by [Refill ink store].

[3] [$5 - $10] is the common price for buying printer ink

• Upon 10 people were asked, there is more than 4 usually buying printer ink with the price of [$5 - $10],

followed by [$10.1 - $20] with 23.8%. [More than $50] gains the lowest percentage of 3.8%.

• [$5 - $10] scores highest among gender, age and SES groups. Secondly, [$10.1 - $20] is chosen in most

groups except for the following groups: respondents aged 17 – 19 years old and low-income groups (Class E &

D). For these group, [Less than $5] is the second choice for them.

C. Research findings1. General printers’ shopping data

2. Printer awareness

3. Printer ink

1. Important factors when choosing printers

[Fine prints] is the most important factor affecting on respondents’ decision

Most respondents concern about [Fine prints] (71.6%) when choosing printers, followed by [Affordable price] and [Prestigious

brand] which respectively account for 69.9% and 64.0%.

Q. What factors are important for you when choosing printer brands? [MA] Based n= 890

[Figure 1.1] Important factors when choosing printers

71,6 69,964,0

57,4

47,0 44,2 43,038,3 37,9

23,8 23,3

15,4

1,1

0,0

20,0

40,0

60,0

80,0

100,0

Fin

e p

rin

ts

Aff

ord

ab

le p

rice

Pre

stigio

us b

ran

d

Dura

ble

Pri

ntin

g s

pe

ed

Fa

mo

us b

ran

d

Com

pre

he

nsiv

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eatu

res

Hig

h r

eso

lutio

n

Ad

va

nce

d te

ch

no

log

y

Siz

e o

f p

rin

ter

Reco

mm

end

ed

by o

thers

Att

ractive

de

sig

n

Oth

ers

Unit: %


Choices between male and female group are quite similar

[Fine prints], [Affordable price] and [Prestigious brand] are top 3 important factors for both males and females when choosing

printers.

[Figure 1.2] Important factors when choosing printers – By Gender


Unit: %


Top factor is different among age groups

[Affordable price] is the top factor that 69.2% respondents aged 17 – 19 years old and 78.9% of 123 respondents aged over 40

years old concern when choosing printers. Meanwhile, two groups of 20 – 29 years old and 30 – 40 years old prefer [Fine prints]

more.


[Figure 1.3] Important factors when choosing printers – By Age


[Fine prints] are more important for high-income groups

As the figure shows, the majority of high-income groups (Class B, A1, and A2) mostly concern about [Fine prints] at 75.0%,

74.3% and 75.9% respectively. Meanwhile, Class E and C prioritize [Affordable price] and [Prestigious brand] is the top factor

voted by 69.6% of Class D.


[Figure 1.4] Important factors when choosing printers – By SESUnit: %

31,9

23,4

11,2

8,2

4,7

20,6

0,0

10,0

20,0

30,0

40,0

50,0

Everyday Once per 2 - 3 days Once per 4 - 6 days Once a week Less than once per week Just when needed

2. Frequency of using printers

31.9% respondents are using printer everyday

More than 3 over 10 respondents use printers [Everyday], followed by [Once per 2 – 3 days] with 23.4%. The lowest percentage

belongs to [Less than once per week] at 4.7%.

Q. How often do you use your printer? [SA] Based on n=890

[Figure 2.1] Frequency of using printersUnit: %


27.4% females use printers when it is necessary

Not as male group, females use printers [Just when needed], accounting for 27.4%. For male respondents, [Everyday] is the

most common frequency of using printers with 34.9%.


[Figure 2.2] Frequency of using printers – By Gender

34,9

24,5

11,87,6

4,3

16,8

0,0

10,0

20,0

30,0

40,0

50,0


26,4

21,3

10,2 9,25,4

27,4

0,0

10,0

20,0

30,0

40,0

50,0


n=576

n=314

Unit: %

2. Frequency of using printers[Just when needed] is the most common frequency of using printers in the

youngest group

[Everyday] is mostly chosen by respondents in all three groups: 20 – 29, 30 – 40 and over 40 years old. Meanwhile, the youngest

group (17 – 19 years old) use printers [Just when needed], accounting for 36.5%.


[Figure 2.3] Frequency of using printers – By Age

Everyday Once per 2 - 3 days Once per 4 - 6 days Once a weekLess than once a

weekJust when needed

17 - 19 years old (n=52) 0,0 26,9 17,3 15,4 3,8 36,5

20 - 29 years old (n=373) 28,4 27,6 10,7 7,0 5,6 20,6

30 - 40 years old (n=342) 37,1 19,6 13,2 7,0 4,4 18,7

Over 40 years old (n=123) 41,5 19,5 4,9 12,2 3,3 18,7

0,0

10,0

20,0

30,0

40,0

50,0

Unit: %


Higher income leads to higher frequency of using printers

As being shown in the chart, Class E only uses printers when necessary whereas other SES groups have certain frequency. In

particular, Class D uses printers [Once per 2 – 3 weeks] at 30.4% and it is used more often in the other groups.


[Figure 2.4] Frequency of using printers – By SES

Everyday Once per 2 - 3 weeks Once per 4 - 6 weeks Once a weekLess than once a

weekJust when needed

Class E (n=66) 3,0 21,2 13,6 16,7 3,0 42,4

Class D (n=112) 19,6 30,4 11,6 10,7 5,4 22,3

Class C (n=178) 32,6 28,1 12,4 7,3 3,4 16,3

Class B (n=208) 34,1 20,7 12,0 6,3 4,8 22,1

Class A1 (n=210) 40,5 23,8 9,0 6,2 3,3 17,1

Class A2 (n=116) 39,7 14,7 10,3 9,5 9,5 16,4

0,0

10,0

20,0

30,0

40,0

50,0

Unit: %

3. Purposes of using printers

The main purpose is printing [Text and Photo] at 75.8%

The plurality of 890 surveyed people use printers for printing [Text and Photo], accounting for 75.8%. [Text] and [Scan] follows

with 58.3% and 40.2% respectively.

Q. What do you usually use printers for? [MA] Based n= 890

[Figure 3.1] Purposes of using printers

75,8

58,3

40,2

35,432,4

0,0

20,0

40,0

60,0

80,0

100,0

Text and Photo Text Scan Photo Photocopy

Unit: %


Both males and females use printers for printing [Text and Photo]

Top purpose of using printers in both male and female group is for [Text and Photo] with 77.3% and 73.2% respectively.

However, the lowest percentage in male group is [Photocopy] at 31.9% whereas female group is [Photo] at 30.6%


[Figure 3.2] Purposes of using printers – By Gender

77,3

57,6

40,6 38,031,9

0,0

20,0

40,0

60,0

80,0

100,0

Text and Photo Text Scan Photo Photocopy

73,2

59,6

39,533,1 30,6

0,0

20,0

40,0

60,0

80,0

100,0

Text and Photo Text Scan Photocopy Photo

n=576

n=314

Unit: %


There is not much difference in purposes of using printers among age groups

[Text and Photo], [Text], and [Scan] are top three purposes for using printers in all age groups. [Photocopy] is the next at

46.2% of the 17 – 19 years old group and 33.3% respondents aged over 40 years old. Meanwhile, [Photo] is the following

purpose voted by more than 30% respondents aged 20 – 40 years old.


[Figure 3.3] Purposes of using printers – By Age

Text and Photo Text Scan Photocopy Photo

17 - 19 years old (n=52) 76,9 67,3 50,0 46,2 44,2

20 - 29 years old (n=373) 77,7 61,1 38,6 31,1 38,3

30 - 40 years old (n=342) 75,4 52,9 39,5 31,3 31,9

Over 40 years old (n=123) 70,7 61,0 43,1 33,3 32,5

0,0

20,0

40,0

60,0

80,0

100,0

Unit: %


Class E uses printers mostly for [Text]

While other SES groups’ purpose is printing [Text and Photo], Class E mostly use printers for [Text] with 69.7%.


[Figure 3.4] Purposes of using printers – By SES

Text Text and Photo Photo Scan Photocopy

Class E (n=66) 69,7 65,2 36,4 31,8 28,8

Class D (n=112) 63,4 81,3 41,1 34,8 29,5

Class C (n=178) 56,2 81,5 39,9 38,8 29,8

Class B (n=208) 57,2 75,5 34,6 39,4 32,2

Class A1 (n=210) 55,2 73,8 31,0 42,9 34,8

Class A2 (n=116) 57,8 72,4 31,9 49,1 37,1

0,0

20,0

40,0

60,0

80,0

100,0

Unit: %

4. Printer brands used often

[Canon] is mostly used by 57.4% respondents

Upon 10 people were asked, there is nearly 6 persons using [Canon] and the next one is [HP] with 36.2%. [Epson] is at the third

with 32.1%. The lowest is [HITI] at 0.1%.

Q. Please tell us what printer brands you use often? [MA] Based on n=890

[Figure 4.1] Printer brands used often

57,4

36,232,1

1,3 1,2 1,0 0,9 0,9 0,8 0,2 0,1 0,10,0

20,0

40,0

60,0

80,0

100,0

Canon HP Epson Samsung Brother Fuji Xerox Panasonic Lexmark Toshiba Kodak HITI Others

Unit: %


There is similarity between male and female group

Both males and females vote [Canon] with the highest percentage of 59.7% and 53.2% respectively, followed by [HP] and

[Epson]. The following brands are quite different among these two groups. In particular, [Kodak] and [HITI] are not used by

females while 0.3% and 0.2% of 576 males use them.


[Figure 4.2] Printer brands used often – By Gender

59,7

35,6 32,5

1,4 1,4 1,2 1,0 0,9 0,7 0,3 0,2 0,20,0

20,0

40,0

60,0

80,0

100,0

Canon HP Epson Fuji Xerox Samsung Brother Panasonic Lexmark Toshiba Kodak HITI Others

53,2

37,331,5

1,3 1,3 1,0 1,0 0,6 0,3 0,0 0,0 0,00,0

20,0

40,0

60,0

80,0

100,0

Canon HP Epson Brother Samsung Lexmark Toshiba Panasonic Fuji Xerox Kodak HITI Others

n=576

n=314

Unit: %


[Canon] scores highest across age groups

More than half of respondents in all age groups mostly choose [Canon]. At the second position, while [HP] is chosen by

respondents in age group of 17 – 19, 20 – 29, and Over 40, [Epson] is voted by 35.7% respondents aged 30 – 40.


[Figure 4.3] Printer brands used often – By Age

Canon HP Epson Brother Samsung Toshiba Fuji Xerox Panasonic Plustek Kodak OKI Others

17 - 19 years old (n=52) 63,5 34,6 15,4 1,9 1,9 1,9 0,0 0,0 0,0 0,0 0,0 0,0

20 - 29 years old (n=373) 56,6 36,5 30,6 0,3 1,1 1,1 0,5 1,1 0,0 0,5 0,0 1,3

30 - 40 years old (n=342) 59,6 33,9 35,7 2,0 1,2 0,3 1,5 0,3 0,0 0,0 0,0 0,9

Over 40 years old (n=123) 51,2 42,3 34,1 1,6 2,4 0,8 1,6 2,4 0,0 0,0 0,0 1,6

0,0

20,0

40,0

60,0

80,0

100,0

Unit: %


SES seems not to affect much on printer brands used often

[Canon], [HP] and [Epson] are the top three printer brands used often. [OKI] and [Fujitsu] gain the lowest percentage as there

is no respondents in all SES groups choose to use them.


[Figure 4.4] Printer brands used often – By SES

Canon HP Epson Panasonic Samsung Brother Fuji Xerox Plustek Kodak OKI Fujitsu Others

Class E (n=66) 51,5 33,3 24,2 1,5 1,5 0,0 0,0 0,0 0,0 0,0 0,0 0,0

Class D (n=112) 66,1 27,7 18,8 1,8 1,8 0,9 0,0 0,0 0,9 0,0 0,0 0,0

Class C (n=178) 61,2 32,0 32,6 0,0 1,7 1,7 0,6 0,0 0,0 0,0 0,0 1,1

Class B (n=208) 58,2 35,1 32,7 0,5 1,0 1,0 1,0 0,0 0,0 0,0 0,0 4,3

Class A1 (n=210) 52,9 40,5 39,5 0,5 1,0 1,4 1,9 0,0 0,0 0,0 0,0 1,0

Class A2 (n=116) 53,4 46,6 34,5 2,6 1,7 1,7 1,7 0,0 0,9 0,0 0,0 3,4

0,0

20,0

40,0

60,0

80,0

100,0

Unit: %



3. Printer ink

Printer brand awareness

[Canon] scores highest at 98.0%

[Figure 1] Awareness of Printer Brands

Q. When mentioning Printer brands in Indonesia, what brands do you remember? [FA] Based on n=890

Q. Please tell us what printer brands you know in the list below? (Including brands you mentioned before) [MA] Based on n=890

A vast majority know [Canon] and the next is [HP] and [Epson] with the same percentage of 96.0%. [Canon] still keeps the

highest position in terms of Top-of-mind and Total spontaneous, respectively accounting for 46.2% and 86.9%.

Canon HP Epson Samsung Brother Lexmark Toshiba Panasonic Fujitsu Fuji Xerox Kodak Others

Total awareness 98,0 96,0 96,0 38,0 36,0 34,0 32,0 30,0 30,0 24,0 14,0 32,0

TOM 46,2 24,6 23,6 1,3 0,3 0,1 0,7 0,2 0,0 0,4 0,0 2,5

Total spontaneous 86,9 77,0 67,8 6,6 3,4 1,7 2,7 1,7 0,3 2,1 0,3 10,0

0,0

20,0

40,0

60,0

80,0

100,0

Unit: %



Canon Epson HP Brother Samsung Fujitsu Lexmark Toshiba Panasonic Fuji Xerox RICOH Others

Total awareness 97,3 97,3 94,6 35,1 32,4 32,4 32,4 32,4 29,7 18,9 13,5 32,4

TOM 47,0 25,3 22,2 0,3 1,2 0,0 0,0 0,9 0,2 0,5 0,0 2,3


0,0

20,0

40,0

60,0

80,0

100,0

Canon HP Epson Samsung Brother Fuji Xerox Lexmark Panasonic Toshiba Kodak Fujitsu Others

Total awareness 100,0 100,0 92,3 53,8 38,5 38,5 38,5 30,8 30,8 23,1 23,1 23,1

TOM 44,6 29,0 20,4 1,6 0,3 0,3 0,3 0,3 0,3 0,0 0,0 2,9


0,0

20,0

40,0

60,0

80,0

100,0

Printer brand awarenessBesides [Canon], [Epson] is well-recognized by male group and [HP] is chosen

by female one

[Canon] is the dominant brand in Indonesian printer market as it gains the highest percentage in both Total awareness, TOM and

Total spontaneous. This result is similar between male and female group. Besides, [HP] is recognized by 100% female

respondents while it is at third position voted by 94.6% males.

[Figure 2] Awareness of Printer Brands – By Gender

n=576

n=314

Unit: %




All respondents aged 30 years old and over know [Canon], [HP] and [Epson]

While [Canon] is the top printer brand in the age group of 17 – 29, it has competitors that are [HP] and [Epson] with the same

percentage voted by all surveyed people aged 30 years old and over.

[Figure 3] Awareness of Printer Brands – By Age

17 - 19 years old 20 - 29 years old 30 - 40 years old Over 40 years old

(n=52) (n=373) (n=342) (n=123)

Canon

Total awareness 100.0 96.2 100.0 100.0

TOM 57.7 48.3 44.7 39.0

Total spontaneous 90.4 87.4 88.0 80.5

HP

Total awareness 75.0 96.2 100.0 100.0

TOM 25.0 24.4 21.9 32.5


Epson

Total awareness 75.0 96.2 100.0 100.0

TOM 13.5 20.6 28.4 23.6


Unit: %




There is slightly difference among SES groups

Regardless of monthly household expenditure, [Canon] gains high percentage in terms of Total awareness, TOM and Total

spontaneous. For [HP] and [Canon], their position has slightly change across SES groups.

[Figure 4] Awareness of Printer Brands – By SES

E

(Less than Rp.

500,000)

D

(Rp. 500,000 -

1,000,000)

C

(Rp. 1,000,001 -

2,000,000)

B

(Rp. 2,000,001 -

3,000,000)

A1

(Rp. 3,000,001 -

5,000,000)

A2

(Over Rp.

5,000,000)

(n=66) (n=112) (n=178) (n=208) (n=210) (n=116)

Canon

Total awareness 100.0 100.0 90.0 100.0 100.0 100.0

TOM 51.5 50.0 52.2 47.1 39.0 41.4

Total spontaneous 90.9 85.7 89.3 86.5 88.1 80.2

HP

Total awareness 80.0 100.0 90.0 100.0 100.0 100.0

TOM 30.3 21.4 18.5 23.1 28.6 29.3


Epson

Total awareness 100.0 100.0 90.0 100.0 87.5 100.0

TOM 12.1 23.2 25.8 22.6 29.5 18.1


Unit: %



3. Printer ink

8,0

12,2

79,8

Colour Black and White Both

1. Colours of printer ink

Almost 8 over 10 people are using both colours for their printing output

Most respondents are using [Both] colours for their printing outputs with 79.8%, followed by [Black and White]. This result does

not change when analyzing by gender.

Q. What color of printer ink do you use most often? [SA] Based n= 890

[Figure 1.1] Colours of printer ink9,2

11,8

79,0

5,7

13,1

81,2

n=576

n=314

TOTAL

Unit: %

1. Colours of printer ink

There is a slight difference among age and SES groups

Using [Both] for printer ink is mostly chosen regardless of age or SES. The next preferable option is [Black and White] chosen

by most groups except respondents aged 17 – 19 years old and Over 40 years old as well as respondents belonging to class A2.

Q. What color of printer ink do you use most often? [SA] Based n= 890

[Figure 1.2] Colours of printer ink – By Age and SESUnit: %

2. Places for buying printer ink

Most respondents buy printer ink at [Computer store]

The majority of 890 surveyed people usually buy printer ink at [Computer store] which is equivalent to 70.6%. [Refill ink store]

comes next at 45.7% and [Printer dealer] is the next at 16.9%.

Q. Where do you buy that ink? [MA] Based n= 890

[Figure 2.1] Places for buying printer ink

70,6

45,7

16,914,7 13,3

6,5 4,81,5 1,2

0,0

20,0

40,0

60,0

80,0

100,0

Computer store Refill ink store Official printerdealer

Printer distributor Electronic store Grocery store Exhibition Online shopping Others

Unit: %


There is a slight difference between males and females

Besides [Computer store] and [Refill ink store], 15.8% males buy printer ink at [Printer distributor] and 18.8% females buy

from [Official printer dealer].


[Figure 2.2] Places for buying printer ink – By Gender

71,9

46,0

15,8 15,8 12,86,9 5,4 1,9 0,7

0,0

20,0

40,0

60,0

80,0

100,0

Computer store Refill ink store Printer distributor Official printerdealer

Electronic store Grocery store Exhibition Online shopping Others

68,2

45,2

18,814,0 12,7

5,7 3,8 0,6 2,2

0,0

20,0

40,0

60,0

80,0

100,0

Computer store Refill ink store Official printerdealer

Electronic store Printer distributor Grocery store Exhibition Online shopping Others

n=576

n=314

Unit: %


There is not much difference among age groups

[Computer store] and [Refill ink store] are two common places that most respondents in all age groups come for buying printer

ink. However, the next place is different between the youngest group and others. In details, 17.3% respondents aged 17 – 19

choose [Electronic store] whereas [Official printer dealer] is voted by other groups.


[Figure 2.3] Places for buying printer ink – By AgeUnit: %


SES does not affect too much on places for buying printer ink

Regardless of income, most respondents buy printer ink at [Computer store], followed by [Refill ink store].


[Figure 2.4] Places for buying printer ink – By SESUnit: %

3. Price for buying printer ink

[$5 - $10] is the common price for buying printer ink

Upon 10 people were asked, there is more than 4 usually buying printer ink with the price of [$5 - $10], followed by [$10.1 - $20]

with 23.8%. [More than $50] gains the lowest percentage of 3.8%.

Q. How much do you usually pay for one printer ink? [SA] Based n= 890

[Figure 3.1] Price for buying printer ink

17,0

41,3

23,8

9,3

2,6 2,13,8

0,0

20,0

40,0

60,0

Less than $5 $5 -$10 $10.1 -$20 $20.1 -$30 $30.1 -$40 $40.1 -$50 More than $50

Unit: %

3. Price for buying printer ink

There is a slight difference among age and SES groups

[$5 - $10] scores highest among gender, age and SES groups. Secondly, [$10.1 - $20] is chosen in most groups except for the

following groups: respondents aged 17 – 19 years old and low-income groups (Class E & D). For these group, [Less than $5] is

the second choice for them.

Q. How much do you usually pay for one printer ink? [SA] Based n= 890

[Figure 3.2] Price for buying printer ink – By Gender, Age, SESUnit: %

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2. Voluntary Report Nusaresearch - Printer

Technology

Transcript of 2. Voluntary Report Nusaresearch - Printer