A/B Testing and Optimizely Module
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Transcript of A/B Testing and Optimizely Module
with
A/B Testing
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What is A/B Testing?
A/B testing allows you to test two or more versions of a webpage to determine which changes produce the desired results.
The country's largest not-for-profit for young people and social change.
“Dee” - DeeZone (288060) & Peter - pleher (2257350)
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A/B in Action...
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Original
A) Spotted (Sad)
B) Fence (Jail)
Golden (Super Cute)
Golden2 (Super Cute v2)
Peak Results after “Tweek”“Golden2”“Golden”
Data “Normalization”
Introduction ofalternative “Golden”
Puppy Results
Base
v1Cell (optional)
v2Placeholder Text+ Cell (optional)
v3“Submit”
v4“See the Pets”
Data “Normalization”Sample Size? Confidence level?
Forget:“See the Pets”“Submit”
The ResultsPeak Results“Cell Optional”“Cell Optional+ Text”
Under the Hood
optimizely.com
Projects
Experiment
AdminExperiment
Project Code - “Snippet”
JS File Size
JS Call to enable project on web page.“Project Code”
25142535242.1kb
Optimizely 7.x-2.10 Module
Account InfoAdmin Settings
The account Number and the initial Project Code are the same
251425352
AjaxEnable / Disable
Path conflict “ ”
Project Listing
* Project Code251425352
“Project Code” number from Optimizely website
Add Project /admin/config/system/optimizely/add_update
251425352
Each path must be - unique between projects - a valid path on the site
Update Project /admin/config/system/optimizely/add_update/2
Cache Refresh
CDN Call
CDN: content delivery network
Bang! for your Buck $$$
= Actions
Fake Doors / Smoke Sceens
Interest?
Project Pagedrupal.org/project/opimizely
Experiment listing in Projects
Filter by User Roles for each Exeriment
Filter by user location - city, state, country
Bucket user into different experiments on repeat visits to experiments (cookie)
???
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