Meet Optimizely X Recommendations
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Transcript of Meet Optimizely X Recommendations
Meet Optimizely X RecommendationsDeliver recommended products and content
Chris TiutanProduct Marketing Manager
Jon NoronhaDirector, Product Management
Agenda
Introducing Optimizely X
Recommendations overview
Demo
How it works
Use cases
Q&A
Experimentation is at the core of every discovery
Science Athletics Business Politics
10,000
2012 2013 2014 20152011
Adobe
GoogleOracle
#1 Experimentation Platform
5,000
Web
site
s
Experimentation Platform
Optimizely X Web ExperimentationDeliver great web experiences on every device
Optimizely X Web PersonalizationDeliver targeted content and experiences in real time
Optimizely X Web RecommendationsDeliver recommended products and content
Optimizely X Full StackDemocratizing the power of deep experimentation using Python, Java, Ruby, Node and more
Optimizely X MobileDeliver great mobile app experiences
Optimizely X OTTDeliver great over-the-top TV app experiences
Hands-off ROI
Powered by machine learning
Not a black box
Deliver recommended products and content
app.optimizely.comOptimizely X
Recommendations
Demo
How it works
No product feed required
Viewed Derby Tier Backpack
at 1:10pm
Viewed Dawson Trolley Bag
at 1:14pm
Viewed Five Panel Hat
at 4:15pm
Supported Algorithms
Co-browse: other visitors who looked at this item also viewed these other items (ideal for PDP)
Co-buy: other visitors who purchased this item also bought these other items (ideal for PDP, Cart)
Popular: the most frequently viewed or bought items across the whole catalog (ideal for Homepage)
Recently viewed: you browsed these things before (“pick up where you left off”)
User-based (coming soon): recommended foryou, based on your past behavior
Use cases
Products
Approach: drive more and bigger purchases
- Offer more alternatives
- Cross-sell with related items
- Highlight crowd favorites
- Drive discovery across the catalog
Outcomes: higher average order value, lower abandonment rate, more purchases per session
Content
Approach: drive more engagement with content
- Recycle whitepapers, blog posts, infographics, and other static content
- Deflect support calls with knowledge base articles and community posts
- Drive traffic to the great content you already have
Outcomes: higher CTR, more pages viewed per session, lower call center volume
Questions?
Request a demo optimizely.com/request-demo
Join our community
community.optimizely.com
Thank you