Optimizely X

Product overview and demo

Experiment Everywhere

Nate Wright

Product Marketing

Housekeeping1. We are recording this webinar

2. You’ll receive recording and slides

3. Use the question box to ask questions during

the presentation

4. We’ll answer all questions at the end

76%

Customers have higher than ever expectations.

SOURCE: IBM Institute for Business Value report

of consumers expect organizations to understand their individual needs

Quintillion

We’re all drowning in data

Bytes of data created every day

SOURCE: IBM

(10 ) 18

2.5

$127 Billion

And competitors seem to be cropping up at every turn.

is invested globally by VCs looking to fund innovative companies

SOURCE: KMPG VENTURE PULSE

Experimentation

The key to unlocking innovation and staying ahead of the competition?

Optimizely X: Operationalize Experimentation Across the Organization

Enable Rapid Experimentation by Everyone

Experiment Everywhere on Any Channel and Device

Deliver High-Performing Personalized Experiences

Optimize Anything that Matters to your Business

Demonstration

Demo customer

● Online apparel retailer

● Key performance indicators: conversion rate and average order size

● Want to test visual elements as well as core site functionality

● Need to be able to experiment across touchpoints

Optimizely X Web ExperimentationDeliver great web experiences on every device

Optimizely X Web PersonalizationDeliver targeted content and experiences in real time

Optimizely X Web RecommendationsDeliver recommended products and content

Optimizely X Full StackDemocratizing the power of deep experimentation

using Python, Java, Ruby, Node and more

Optimizely X MobileDeliver great mobile app experiences

Optimizely X OTTDeliver great over-the-top TV app experiences

Experimentation Platform

Ari Sheinkin, Vice President, Marketing Analytics, IBM

“Optimizely helps us to maintain a rapid pace of experimentation, improves our ability to deliver marketing driven business results, and empowers our team to seek data and instill scientific approaches into their work.”

112% increase in sign ups for Watson Community

Triple digit increase from the baseline resulting from average test

20X increase in number of experiments and widespread adoption

IBM transforms into a culture of experimentation

Key takeaways1. Optimizely X the easiest and most powerful way to

experiment

2. Experiment across all of your customer touch points

3. Everyone in your organization can experiment

4. Customers across a variety of industries are using Optimizely to make more data-driven decisions

Next steps

Learn about our planswww.optimizely.com/plans/

Sign-up for a Free Trialwww.optimizely.com/get-started/

Join the communitywww.optiverse.com

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Questions

Next steps

Learn about our planswww.optimizely.com/plans/

Sign-up for a Free Trialwww.optimizely.com/get-started/

Join the communitywww.optiverse.com

21 3

Thank you