Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million...
17
Roxanne Emadi Code.org How the Hour of Code is Testing to Reach 100 Million Students
-
Upload
optimizely -
Category
Business
-
view
250 -
download
2
description
Hear from Roxanne Emadi about how Code.org leverage Optimizely to help run their Hour of Code campaign.
Transcript of Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million...
![Page 1: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/1.jpg)
Roxanne EmadiCode.org
How the Hour of Code is Testing to Reach 100 Million Students
![Page 2: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/2.jpg)
Technology affecting every field
![Page 3: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/3.jpg)
Our Vision:
every school
every student
![Page 4: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/4.jpg)
The Challenge for the 21st Century
![Page 5: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/5.jpg)
Introducing the Hour Of Code
…. and website optimization
![Page 6: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/6.jpg)
Signing up 40,000 organizers
Reaching 15 million users in one week
=
OPTIMIZELY TEST ONE
![Page 7: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/7.jpg)
![Page 8: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/8.jpg)
Traffic to signup website
PR launch
![Page 9: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/9.jpg)
![Page 10: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/10.jpg)
![Page 11: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/11.jpg)
IMPACTThe winning combination of text/button performed 29% better than the original
![Page 12: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/12.jpg)
IMPACTThe winning combination of text/button performed 29% better than the original
Millions more students, just because of A/B testing
![Page 13: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/13.jpg)
Beyond the Call-to-action
![Page 14: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/14.jpg)
Beyond the Call-to-action
![Page 15: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/15.jpg)
Beyond the Call-to-action
![Page 16: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/16.jpg)
![Page 17: Virtual Optimizely Experience 2014 - Code.Org - How the Hour of Code is Testing to Reach 100 Million Students](https://reader033.fdocuments.in/reader033/viewer/2022060200/5598866d1a28ab53198b461d/html5/thumbnails/17.jpg)
@codeorg #hourofcode