A tiny bit of happiness in healthcare. How Information Architecture can improve Healthcare
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Transcript of A tiny bit of happiness in healthcare. How Information Architecture can improve Healthcare
Adrian Iacomi
Romania – Denmark - Germany 14+ years experience in digital MSc in UX for Healthcare Projects on oncology Working together with patients and doctors
photo by flickr.com/bump
“The foundation of success in life is good health: that is the substratum fortune; it is also the basis of happiness. A person cannot accumulate a fortune very well when he is sick.”
P.T. Barnum
What does it mean to be sick?o Medical visit: checking health, quarter visit, treatment, return to verify treatment, etc. o Length: limited, long term, lifetime o Medical system interaction: 1day/year, monthly, weekly o Costs: small, large, huge (some supported by the health insurance or not)
o Confirming healthy status o Finishing treatment o Surviving
Happiness in a health care context
Medical eco-system
Patients DoctorsNurses
Admin staff
Friends
Internet
Hospitals
Family
Private clinics
Pharma companies
Insurance system
Legislation
Research centres
Medical devices
Tech
Support groups
Social media
Medical experts
A tiny bit of IA in Healthcare
1. Research 2. Personas 3. Navigation 4. Labeling 5. Search 6. Consistency 7. User journeys 8. User testing
photo by flickr.com/otrops
Patients VS Doctors. Different problems.
1. Doctors do no explain clear enough 2. Stress 3. Long waiting times 4. Billing errors 5. Rude medical staff 6. No cost transparency 7. Too short medical visit
1. Too many patients 2. Misinformed patients 3. High stress 4. No inter-hospital collaboration 5. Not enough time 6. Insufficient funds 7. Too many devices and new tech
Patient’s problems Doctor’s problems
Basic personas for healthcare
1. Physical and mental health 2. Medical history 3. Demography 4. Value per client 5. Social stats
A. Family data B. System feedback C. Other interests
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Call centre
Appointment
Search the office
New appointment with the call centre
Medical visit
2. Medical report
Analysis Medical Visit 2
1. Medicine
6Documents
Website search
?
Hospital information board Hospital entrance, from where the board is not visible
Elevator area. No information
available?!?
Information Architecture for Healthcare• Patience • Empty • Even more patience • Close collaboration with the doctors • Understanding the healthcare system • Treat the patients/users with respect • Complicated legislation in the EU • Less is more • Love your work !!!
photo by flickr.com/opensourceway