A Local Business Bootcamp: 5 Concepts for Social Success

@DaveKerpen | #LikeableWebinar

A Local Business Bootcamp

5 Concepts for Social Success

Presented by: Dave Kerpen CEO, Likeable Local


1. Listen and respond. To everyone.2. Share Compelling Stories. 3. Pay to Play. 4. Recognize Your ROI (Return on Investment)5. Time is Money: Automate & Repeat!

5 Concepts for Social Success

A Few of My Favorite Stats…

Source: Zephoria

Every 60 seconds: 293,000 FB statuses are updated, 350,000

tweets are sent, and 13 professional articles are published on LinkedIn

Americans spend on average 2.7 hours per day on social media

Highest social traffic occurs mid-week between 1 to 3 pm.

Over 45 million Facebook and 4 million LinkedIn business pages

exist

In 2016, there will be an estimated 2.13 billion people on social media



#1. Listen and Respond. To Everyone

“Life is 10% what happens to you and 90% how you react to it.”

-Charles Swindoll


But first, a tale about listening...

In Las Vegas

About the Aria And the Rio

And how a little empathy goes a long way!


People are talking about needing your services right now.

Join the conversation!


Responsiveness is No Longer Optional.

How should you deal with a negative comment?

• Delete it?NO! Deleting tells your customer “I don’t care.”

• Ignore it? NO! No response is a response.



LAST: Listen, Apologize, Solve, Thank.

“We’re sorry you had a bad experience, Ray. We’ve sent you a private message to solve the problem.”


The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”


Use Your Unique Brand Voice.

#2. Share Compelling StoriesMy Story


• Tips to Stay Engaging:– Keep It Visual– Keep It Simple– Be Inquisitive!

Social pages with engaging content increase credibility & keep your followers coming back for more.


Engage through: educating, entertaining, & inspiring (+ occasionally promoting)

Create A Content Balance


Try These Other Social Content Tips...

~From our Free eBook SocialContentEBook.com ~

1. Give your followers a reason to engage2. Think positive3. Remember to K-I-S-S (Keep It Simple, Stupid!)4. Have a Conversation 5. Ask Yourself: Is it Shareable? 6. Know How to Properly Curate 7. Be Mindful of the 4-1-1 Rule8. Keep It Timely 9. Use Visuals To Enhance Your Message10.Tell a Story


#3. Pay To Play→ Make sure your updates are actually seen by your audience.

Use Facebook, Twitter, Instagram, & LinkedIn Ads!



Why Pay to Play?

“Facebook Reachageddon” means businesses now have to pay to play to get their content seen

Facebook Reachageddon= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans

will see your posts organically


oCreate Smart Audiences oEmbrace HypertargetingoUse Lookalike & Custom

AudiencesoCustomizing for Mobile

Facebook Ads: Quick Wins That Work

Create Smart Audiences Target exactly the people who matter most to your business. Specify everything from gender, to income, to job title, to interests, to location!



The Power of Hypertargeting


Custom & Lookalike Audiences✓ Get more business and referrals from current customers✓ Attract people similar to your current customers✓ Get already-interested prospects closer to buying✓ Retarget “cold-feet” visitors


Customize Ads For Mobile Too

!

Mobile→ Newsfeed

←Desktop Newsfeed

ROI: You need it, you crave it, but where can you find it?

#4. Recognize Your ROI (Return On Investment


The Many Forms of ROI on Social

o Referralso Offers Redeemed & Sharedo Positive Reviews o Repeat business from current customerso Tagging Friends In Posts o Education → Trust → Loyalty → ROI o Engagement on Merchandise Posts


1. Referrals


Referrals = Social ROI• People are 4x more likely to buy when referred by a friend

(Nielsen) • A referral is the best gift a customer or fan can give you!

• Use social to generate referrals at scale

• An effective social referral program includes a CTA (call-to-action), compelling image, easy-to-use landing page (with a form!) , & easy tracking


Generate both private & public referrals to generate business!

^128 Referrals!


2. Offers: Redeemed & Shared


3. Positive Reviews & Testimonials92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising. (Nielsen)


o Proactively generate reviews & testimonials to republish later. o Create a system to monitor & track reviews & testimonials o Use Facebook to encourage reviews on other channels that are important to your business


4. Repeat Business From Current Customers

• Look out for – Posts on your business pages – Direct private messages

• This is business coming right to your (digital) door!


5. Tagging Friends In Posts


6. Education → Trust → Loyalty → ROI


7. Engagement on Merchandise Posts



#5. Time is Money: Automate & Repeat!

Succeeding on social media takes care and

regular attention, which takes time!

Tools We Love



About Likeable Hub

• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times

• Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn

Content Creation & Scheduling


TurboPost ™ Technology


Likeable Hub Site


Learn More | Special Promotion

1. LEARN MORE about Likeable Hub2. SIGN UP before December 16th 3. MENTION this webinar 4. SAVE BIG $$$ on packages

• Save on monthly prices• Reduced contract length

• Other savings, too!

• SET UP A DEMO at LikeableDemo.com • OR CALL 212.359.4347

Learn how Likeable Hub can help grow your social through automation!


Grand Prize!

QUESTIONS?

Dave Kerpen@DaveKerpen

Likeable Local@LikeableLocal

Don’t forget to redeem your Likeable saving at LikeableDemo.com or

call 212-359-4347 TODAY!

A Local Business Bootcamp: 5 Concepts for Social Success

Social Media

Transcript of A Local Business Bootcamp: 5 Concepts for Social Success