With all our expertise, we understand your product first, so your customer will follow suit.

Creative Solutions for Technology Companies

•We only work for Technology Industry Clients. •We work for the leaders in each segment.•We understand the particular ecosystem and roles of the decision-makers.•We understand the language.

Goals:“Become a trusted advisor by providing high quality support for sales and marketing initiatives to global technology companies.”

Mission: “To offer world class Marketing Solutions for the Technology Industry.”

Vision: “The specifics of the technology industry need a deep understanding of the business to generate creative and successful communication strategies and sales solutions”

Our Worldwide Experiences

Leading brands in the Technology Industry in more than 20 countries

• 10 years working in the IT industry as our area of expertise. We’ve worked for global and local PC manufacturing companies, system builders, system integrators, hardware and software manufacturers, software anti-piracy organizations, technology retail, Software as a Service companies and healthcare appliances.

Some of our Worldwide Success Stories

Intel Academy Client and channel training throughout South America with technical and business subjects.

Rackspace CIO campaignEngagement with top 120 company CIOs in sales processes in Latam.

Microsoft Unidos Partner development program2.500 ISVs and Partners engaged. Microsoft worldwide best practice.

Microsoft NetSalesTop 20 partners in Latam increased sales performance through social selling.

Dassault Systèmes Pipeline FactoryComplete execution of demand generation strategies in Latam, with 50% revenue improvement YoY.

Microstrategy Partner BootcampProfiling, development, engagement and pipeline control.

Microsoft Dynamics partner developmentSales and marketing training of 50 partners across Latam.

JDA supply chain managementPartners recruited in Brazil, Chile, Colombia and Mexico.

What can we do for you?

ServicesPositioning and Demand generation for Creative Campaigns Channel readiness and Demand Generation Online Communications Social Media Sales Processes implementation from end to end

DeliveredWorld Class Creativity aligned to your company’s Strategy Operative Excelence Understanding of the Industry Scalable Programs Solutions

Our programsStrategy and CreativityWe solve business needs through marketing and communication solutions that add value to your brand. We provide end-to-end execution of all campaign requirements.

PARTNER BOOTCAMP

Partner BootcampThe most Appropriate, Trained and Motivated Sales Channels for your Business.An in-a-box program that works as a Partner incubator and increases revenue by developing active partners specialized in selling your product and/or service.

How will we deliver?

Clear: Have clear rules and deliverables.

Process: Work with a standard and consistent process.

Making it happen: Working directly with the partners.

Scale: Through all Spanish Latam in a online service mode.

Metrics: The result of each partner and the complete program stats.

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The basis of the Program

3 Modules for more Efficient Sales Channels

ENABLE ACTIVATERECRUIT

To choose channels that meet the ideal characteristics, among several selection criteria, active partners with other similar or supplementary technologies are mapped.

With a complete course curriculum, we provide channels with skills ranging from basic sales to complex solutions and IT marketing.

On the one hand, we create personalized campaigns for each partner focused on their specific needs. And, on the other, we track leads generated from accurate reports about their individual sales cycle stage.

RECRUIT

Focusing in active Partners

• Mapping active and certified Partners in similar or complementary technologies.

• Cross check with active partners of the client.

• Recruiting through Distis, Universities or organizations according to the targetAdvantages of recruiting Partners of similar companies

• Proven expertise.• Certified.• Active client portfolio. • Fast catching up.

Choosing the right Partners

Search in the technology industry for Partners that are active in similar technologies, and list them. After profiling them and prioritizing them, they will be contacted to explain them the program and invite them to participate, with a value proposition of the client.

ENABLE We aim to give support to the Partner so that he meets all technical and sales and marketing trainings exclusively developed for the participants of this program.

Business trainings’ characteristics:

Complete set of trainings, from basic sales to sales of complex solutions or marketing for technology.

All trainings available in Spanish, English and Portuguese.

Trainings can be online as e-learning of via teleconference, or in on site events, depending on the need.

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Technical & sales training

Technical trainings

Technical trainings will be developed according to the need of the client. We can get to the Partner all the way to the certifications required for the vendor to be an official sales channel.

Sales & marketing trainings

Technical & sales training

Training Characteristics Value Duration (hs)

Quick sales Universally acceptedTactical trainingSales closureBased on the salesman

Short-term resultsEasy to implement

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Tactical corporate sales

Universally acceptedTactical trainingB2B salesBased on the salesman

Mid-term results. TacticPushing the maturity of salesforce

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Strategic corporate sales

Used by biggest technology companiesSuited for complex sales

StrategicUseful in politized environments

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Social selling Latest selling tendenciesStrategical and tactical trainingBased on the salesman

Strategic and tacticSetting market tendencies

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ACTIVATE

Stage 1.

Creation of “ready-to-go” campaigns customized for each participating Partner.The campaign will be focused of target´s needs.Different kind of executiosn will be planned according to the size of the Partner.Marketing support can be from delivering materiales to providing the Partner with all the required infraestructred needed for the execution of the campaign.

Execution of a marketing program through de Partner:1

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Activation

Giving the partners all the tools they need to approach the clients with a value proposition and close the sale.

This phase has 2 stages:

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ACTIVATE

Stage 2.

Activation

Giving the partners all the tools they need to approach the clients with a value proposition and close the sale.

This phase has 2 stages:

Through a system of early alerts all operation is under control.Evaluation of metrics to measure and correct the operation of the program and each partner.Lead follow up and monitoring.

Sales pipeline control: 2

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Give & Gets

GIVEs

• Briefing on the need the Partners will solve. Ex:‒ Coverage‒ New product‒ Migration from on premise to

cloud

GETs

• Registered Partners• Trained Partners.• Certified Partners (if needed).• Active Partners according to

the need of the client (ex. Selling N tickets of N product in N time).