I

atapai 3 P, d

n ~ w m n a ~ w a 9

(Strategy Formulation)

UMMd 7

naes?a'zzGuos6n~.s q

(Corporate Level Strategy) -

' r s i ~ ~ ~ i n i ~ ~ i ~ ~ n ~ 8 1 n i d " ~ o ~ ~ ~ 6 n i ~ ~ a " r r ~ a ' b u u ~ $ ~ j i u u i 1nun6j73 n u A' miihd ni3A-a Aqdsra~6~rarrllinuw h u ~ u u n u o ~ n ~ i a i i ~ n i s ~ 4 i ~ n a u ~ s " q

B s n + d r~noiir5u~o~dhni~dore%iui'b.a"d~uarwolriuss~~nrj~nuiu q muluo;l6nisd

naynfdfiniqj 3 sr6uRiuniriin

I ) sr6u od6nw (Corporate Level Strategy)

2) sr&!sfio (Business Level Strategy)

3) XCUMGI~ (Functional Level Strategy)

naun&z6u'uo~n'n~~ '3 (Corporate Level Strategy)

lund6nisasfisuuial@ q doudsmnu~dniunpdau~s8oeiounaiunpdau

mu% si?odidr$u u5& General Electric Corporation dsrf~o~ldsi?upfion~lu

oeii~4dnuii~rn'so~l.a"bdfli97"ald t.n~o~~ns~nmnnsmvliin nsonouw~a6u ci?u

r n i n ~ ~ u n i s d f i o n i s r ~ n ~ i r i r u n i s n i ~ ~ s f i o u i n n i i ~ G n ~ i ~ i i r ~ n ~ m i ~ d a c u u i u

8~m~~oiqrldol 'bd~naiunainnaiu~dori lunisnsroiunaiur~u~~au

lunis~fidneyndsz~uad6ni3ib" finaqn#dii~~od 3 d3rnisiin

1) na yndnisniqj tRu1n (Growth Strategies) n~n~un8noliidnddii dnd n - unayn#7nn uaanisl j ir~and~unnaiudsrnis rdu

@ m3roiqjrftu~nniulv (Internal Growth)

W P I

O nissaun?nuluuu?nu~?abbuauou (Horizontal lntegration)

@ nlsv u~uniluuu?nu&~~iirdiin?iurd u?$ndnir (Horizontal

Related DiverSification)

@ n i ~ v u i u ~ a ~ u r r u ? ~ i u ~ T ~ ~ ~ d ! l j ~ n ? i ~ r d u ~ ~ a d n " u (Horizontal

Unrelated Diversification or Conglomerate Diversification) W O ,

n ~ ~ s ~ u a ~ n u l u a u a d ~ u a ~ ~ s i i o i r d u a ~ o ~ C ~ (vertical Integration

of Related Businesses)

o nisnudi?<uluaru?d~ua~~s~sdlljiin?iurdu-ru'odnic (vertical

lntegration of Unrelated Businesses)

O nisnauiionis (Mergers)

O wirnDnsn~~nisiii ~ ? a gunijnspiio (Strategic Alliances)

2) naqn6nisndh~?afiun~naeiid~dd-di c6naqni??uill. (Stability Strategy)

3) naqnifnisniilnau, nain6nisMnnirismionZnaeiidp9dddi ~nnqn$nau~ A -

(Retrenchment Strategies) i i i ~ n i T ~ ~ b ~ a n d ~ ~ l n ~ 6 5 1 u d s : n i s rdu #a OQ 0,

O n i ~ d p u n ~ u n i ~ n ~ ~ u i u ~ " T n i s n ~ u i a ~ ~ u (Turnaround)

O n isunr~n~?an isnau (Divestment)

O ni3ui uiionis (Liquidation)

na u w 6 n q T P 14% 16na uw P h n 9 . P (Growth strategies)

X d I R U $ ~ ~ ~ L L F ~ ? ~ R ~ ~ $ ~ I ~ ~ ~ ~ ^ T ~ L $ U I R B J ~ ~ I T R I ~ J Y U L W D U ; J M ~ " ~ ~ P ~ ! K W ~ ~ W ~ d

Ga ni~riuuoauiu (Sales Volume) M ? o ~ w animuiud~unso~nain (Marketing 8: J'c A

Share) ntunrwal$iion~siiqsuiihudi.s 7 rihuin6u naiuro^Tyr$.ubnuadRon~s

$usin i in~ul6~aiunid6~ unir da~d~~ i lu? in i~uu iun? iu to?ryr~ubnua~fianis

d i i uu l~h~ i j u~ lun iq~ i i r

0 n~.r~aiq~$uhniu'Lu (Internal Growth)

~"~odnisduuwun~iu r9u6u 1dau~~nni%dii~iiuni~ni~~~fio~~uun"~~8u ~ l a n i r ii nimuiunilvilficut~.ulmuin$u&uunusinrl~haznu (Retained Earning) dou

In i in i~uuiu&lnunis$of isnisvoJn~r i~~uui anz ujbBoioW~nii nis

uu iu6qniu luqzr io l~ i in6~i i~ q i~rjid !a

a niui.in~nlfl~uuas3udIuo~o~iinislKn~n idold

a ~~ui~nriud.rzim^nniwlun7~.iii~iu'b6iiu

a a i u i ~ n a i i ~ ~ r u n i w l K ~ f i ~ uri~ufi~?ou5nisuo~ o ~ h i J 6dd w a aiui~nn5i~niw wsunm%~rbrio~6ni3

o n l 3 3 ? u c i i ? n " % ~ ~ ~ M ? 3 1 ~ 1 ~ 3 ~ b b ~ a M ~ M (Horizontal lntegration)

P P d d u i ~ f i ~ ~ n i s f f i i n i ~ ~ U I U K ~ I ~ ~ ~ U T ~ S U I ~ U ~ I ~ ~ ~ R ~ ~ I T ~ I D J U S W ~ ~ ~ W L ~ ~ A' T s f i e d ~ ~ u ? $ a ~ ~ ? s b ~ ! o u k 6 u g . i f i o r ~ , ~ ~ ~ ~ m u n~zu?uni~bduu f iunj i

aa aa

Horizontal lntegration I ~ ~ I T T ~ U Q ~ ~ U ~ R W ~ ~ U " d l ~ l we~~ludszn1~6~ u6.k bdu

bdo~iurbaunao~mein (Market Share)

Linriunul6 (Ihcreasing Revenues)

@ ninqu hnirfiilKGw Rjdnsn~6u%wwei I u~noi~rez5upnni

a n i s . r ~ u 6 ~ ~ i i ~ $ a i u i s n 6 3 m ~ u ~ u n i ~ d i ~ f i u ~ i d u ~ a i u q 61 u pl pl a n i s s ~ u m ~ n u v i i ~ ~ f i ~ n i ~ ~ " ~ u i ~ ~ ~ ~ u " u ~ 1 ~ ~ ~ ~ i u i 4 ~ ~ ~ i u m u ~ ~ n ~ u n i ~

t i ~ ~ a i u n i . r u i u ' ~ u f i v i ~ o u 3 n i ~ ~ ~ o d i ~ ~ d ~ z ~ n n i w 6 u rLnzaiuim

~ u i $ $ o ~ n i ~ n i ~ ~ 4 i ~ r i i u d ~ ~ u 7 z a u ' b 6 u p l a

n i s n u m ~ n u o u e i i ~ ~ i a 6 1 ~ ~ u n i ~ ~ e i u o l i i ~ d n a i u ~ ~ ~ ~ u u e z n ~ o ~ 6 ~

9J Aod1sunsni.i~qu6qniruuu Horizontal Integration ~ ~ r i n i s z w n i r

nlsuuiu~aIi7'lxnxanud~aiioA'lxn~ua4~~ (Horizontal Related

Diversification)

lunisuoiu~nir~fiquoao~n'ni3$u rdons6ni3!~~n~u10a"~fionisdnd 91

uon ~ m ~ i ~ n s s u ~ ~ ~ i d d ~ u ~ d u ~ . j ~ ~ n " u n i ~ d s r ~ ^ a u n a i u ~ i u i a n ~ ~ n u ~ s o s A n i ~

(tori Competencies) ~rsz!G$iniss~ufisnia~Ci!a"burn"ao~sb"aundi "nin-aunjlu

~nu$~3f i~lndrdu2Qos~~ n?iu~du?u'os (Relatedness) ludw"~ulu8s n?iu

n ~ i u n ~ s n i r ~ i ~ d n ~ i u r i u w i r f r d u - r u ' o s n i r n " u n ~ i u ~ i u i s n ~ ~ n s z ~ . i i s n i s

~ ~ I ~ ~ ~ J I u v D J ~ J ~ ~ I ~ ~ ~ w I I C ( ~ " ~ U I ~ " ~ ~ ~ O ~ I ~ ~ ~ B J n 2 i u ~ i u i m ~ i j n (core Competencies) l u d i f ~ u i uiis nmutds rrnisuos

A niwuin.r~gn 9 u ~ s f i ~ n i ~ w ~ i n n ~ i ~ 8 s o e i i s n a " i s 9 a~anu ins

d @ n~iurru~.ailryfirnwGiunisw8n (Operation Excellence)

A d W @ ni~drnnfi Jsen8i~liifs"aaw"uw.dJ'u (Superior Technology)

@ n a i u ~ i u i s n I w n i s ~ ~ r f i u n i a ~ i s n i a m ~ i ~ d ~ s s ~ a z ~ ~ ~ n i w (Effective

Marketing)

@ n2iuba tdu~udosniaii~~ur~s:w"wui (Research and Development) w x P l u n s r i r d o s ~ n i s l n s o n ~ n i ~ C ( d n ~ i u i n ~ i u n ~ i s n ~ ~ n d n h u n ~ s n i r 91

B (Similar Core Competencies) ,nisnianain f i~zd~u~sr~~ursn i rusz~u~K~f inna iu

d s u n i s ~ u ~ u ~ o s ~ n n ~ i u ~ ~ u i a n r % s n i a r r ~ s ~ u d2uIunsrirArosos6niaI~aau ad A

n ? i u m u i s n ~ n n n r n ~ n ~ o s ~ ~ ' u ~ ~ u n " u (Complementary Core Competencies)

f i~n is i in~n f i ro in~ iu f in~~du"~~sr~dsz~s$ in ia 14% os6nis~:sfinnduGiunis~ A B A

~IM~IU onos6nis~uss~naiufinn~du~iuni~^a~urrazw"wui rdodi r o i 8:

naiu~iuian~~n~~~1e~u~nn"u1Ci~s6ni~fioz!GnIs:fiu.ad~innaiufinn~tiuuuw's~os

81 u

und 7 n~qnhz&a;rn'n7;r4n7~

P nisuuiuPi?l~11~?nudmn^~n'1dbn'ua~ad 91 rI (Horizontal Unrelated

Diversification or Coqglornerate Diversification)

rdaatn'nisfi~nisuu1u~aW id?dI.irifuau'odi~u;sfior~ P I q u luni~%~iul-a d' A A f i d tduu fisnisd~n(~nuiurisarw~warwanisa~yu uaein~n(muiunu~nrwaan

n ~ i u r ~ u ~ l u n i s ~ i r i i u n i s rwnmis~nRna~n"unisfiip~sds:rnnrluanina~

luda~~ma:r~su~fi~l~4anian7s&mainl.irfa oisflilnY~nisplno~lu~iutdiuin d: n~n i~c i i un i s r iuuanm (sale volume) nisduriil-i (Profit) asansunisI+naiu

W E wuiu iurd~na iua~saaua~na iurs5n?rW~~~ua~f ian is n~wwnisuuiudi?i@fiodd

~ ~ r 6 u a u ' o t ~ u r r u a s i u ~ ~ r 1 l u n ~ i u w o i u i ~ f l ~ z r & ~ d n i ~ ~ ~ i ~ s ~ u ~ ~ ~ i n n s s u d u

Inunishr%.ddadyu (Investment) ~ufianisdrifna6~n"u;sfiorRuua~plurra:in A c d X dsmisnu~nrwaa:annaiur~u~ (To *educe Risks) Kuqcrfinuusinnisdsznau

a4 PIP ~sfia~wqmaiwnssurth lun~l~r i iunisrduuu~uuur?unlnodi~wd~i i

"Conglomerate Diversification"

d d P niss~u~aIw~~ua~~n"'u$sn";ilw~nua~ad (Vertical integration of

Related Businesses) "

n irrauhluwa& nuiuilc nisda~n'nisddin~nissaufi~nis~u saunC'iCf

did7 rato~n'nisruiniuKu rdoenn is f l i~ iudh~au rdanisr~5un3i~naiu w w a

d d u n i d d r ~ ~ i a ~ d i u ! a ~ ~ n ~ n n r ~ u ~ d ~ u ni~s~u6lan~~ii~~ai0ns~fi-1~Gjuduidklu 8: E

n+a$darn'nisiil6:a m ~ u ~ i u u m o u n i s j n ~ i m s z r p l ? u ~ ~ a " m ~ ~ u ~ u n s z ~ ~ l & w ~ ~ w ~

o o n u i r ~ w ~ w f i t h r i i l s d n ~ a u 5 n i ~ d w 5 a u d i ~ ~ ~ n i s ~ i ~ d ~ ~ d s : ~ ~ ~ ~ u a ~ ~ u 5 ~ n n PI PI

f l u ~ d i ~ (End User) ~ ~ ~ ~ n w " ~ ~ n i i s a u n " u $ d odn'nisb~usd PI rruu 2 n i s C / n ~ n ' n i s p f i ~ l ~ i n i s ~ a f i ~ n i s d d ~ a i u n ~ i u n ~ ~ w 4 o ~ n a i u ~ a n ~ ~ a ~

~ l i l l ~~un i ludo~na iu~ iu isnn%n7 (Core Competencies) rdu ~~Bnf i in issau

f i i l n is5u~~n i in r i i u r ~ a l j i n i i d i r i i u n i ~ w i ~ ; ~ f i ~ r ~ u ~ a i u ~ ~ a ~ & u a : ~ i u ~ u fi i i a i i r ~ u n ~ s a u p i ? l u ~ r u a i ~ ~ u ~ s f i o ~ ~ i f u a ~ " o ~ d~naiurifuafi~~udw"ai-~nuiuil~

n is~f iWddsdu"I Id~a~~n"u~udadu"~~$~rduadid~~adid~ddf i"b6 (Strengths)

lunis~au~a5ulurruaid oiord;loontdu 2 dszrnw !a

1) ni+rau&luuuad~!dwid6iu~%d (Backward Vertical Integration)

2) n i m u ~ ~ l u u u ? & ~ n i r $ i u ~ f a " i (Forward Vertical ~nte~ration)

@ nisaaucm"a?'cbu'cbad~!dnid67~~a"d (Backward integiation)

a c. riin6ulmuuC1or6niald.rranon~suor$wiuwaiurooi ~tluCfdnujuiir$da

imqRu (Raw Materials) ~~o~uhud'irnoudo~dnia6ornia u i n u h ~ u ' i c ' +

iiani.rt~urdolfl~fimnaiu~znan 3-ra~iq ~rs:nriorGqlunisdirGuriu r d n a ~ ~ x ~ u

l~n iu i lc 7 r i s o ~ ~ a l f l ~ ~ s l n ~ i u u " u l a . a ' ~ d ~ ~ ~ 6 j r ~ ~ ' ~ 1 ~ ~ u n 1 ~ 1 ~ i i u ~ 1 u (supply

Sources) ~CIu"~orau~~a

@ ninauRi'lu~aad~ldni~K~'cbwori:i (Forward integration)

r i i n u d u l n u d n r n ' n ~ ~ ~ d ~ n ~ a n i ~ " ~ o ~ ~ n ~ i 91 (customer) 4aluldnuiuii;l@..~l

~oEu2i ir l"~nuiniavn~~~nis riu ~aariu$~'7~^Runir5inia~auKa6san"u~darn~u

Amia6iildr (Wholesalers) v?o@%den (Retailers) r g u h rdolfl~~anqlurdaunir B i i ; iuznirnia~udhn~ iif uu?~itr~udiidazEw^sniw~ .Euardiui.ar

b: n ? i u r i u i m ~ ~ r n i . r r ~ d l i ~ ~ u $ n m ~ n ~ a u u u ~ (Competitiveness)

P n i a ~ a u ~ i ~ ' c b T u u u a i ~ ~ ~ ~ ~ ~ ~ o n " I d ~ d ~ a ~ a ~ ~ w (vertical integration

of Unrelated Businesses)

n i ~ ~ ~ u ~ ~ n i l u ~ ~ u ~ d r K u ~ a i i t ~ r ~ u a u ' n r t ~ n ~ u n ~ u l d i n a i u n ' o r n i a n ~ a

ra~nrdiuu a a z n i u a u n " u ~ u d o r a o r n ~ ~ u r i u i m ~ ~ n u o r ~ a n ~ a (Core

Competencies) diinqiunhunlr nqlu~~mn5oaaar~fa"u~~sa4rn"urrsrn"u dquni3 8: a n Y a~uoi?nirurru~~~n"u~~iia~9xir~uasu"o~n"u'tbunrn~"~~niul&~ou'b"~r~uan"'tb ado$

luilnh6munrnqiu~CIuld~n~unlsrilu~ou a~n~dduuaa:nlal.a'da~ler"~~$faa.~n"u

olaaaodaz1u.n6&u~ d~zI~~ukniar~wwauia in

1) n~sd%d;~uarninrfliui~~~n~uw8n~mv"b~xi7 6uui ~mul$uu?fina~::

nl3diuuriiuu~u$tnluuon

2) n i ~ ~ v ~ ' a d a r l l j o d a z ~ n ~ f l ~ ~ o r bnn~ulaflniaw8a (Operational Technology)

i~nimivl isaiu (Managerial Approaches)

2d~uunisFinamhxi (Organizational Formats) I

s~nnisdiud~~irazmsdsz~ndflu~o~ci~n h a ozw"-~~%fianislgiu < & n sid w dsdnau n o n s n i n z i n a i u i ~ u c ~ n a a ~ ~ n a f i u n ~ i u c ~ i n ~ ~ o ~ ~ n n l Jannlao i lu

u nsrindu~~riuluadn~s~~s~m~i~ns'i~dinis~d~ L I U L L ~ R ~ L ~ (Dynamic

Industry Environments)

n??mauii3n?? (Mergers)

u i ~ n ~ ~ l u n i a t ~ ~ s w ~ f i s d f i i ~ ~ ~ ~ 609 VIRTU 7 uiljn ~ ~ a n d s r ~ n i n ~ ~ n i s d y a A' hui in isnau iisnis (Mergers) i f nisnau Asn~su~n~~umnisd1o~u3ns'w~~o

wd d uinn.jiiilnnud.r~mnpA~~~~z~n~m~nisdii~iiu~iudnhun"RCvrisoduu~n %: a w d ~n&tin~nic uisauA~nis~iluAsnis~GnaCu njuuus.lmnviinisnau3anisn'u~b$.a

#a o~iio~d1~~un1snioliinisl~dszlna6~aunitvlion1saan~dduuriinlov:To~ w e d niw n i n s d i ~ 7 docu l m o d s m d ~ ~ u i n ~ ~ n n ~ w 9 9 o l ~ " l ~ i d q ~ ~ d i u i m n i s

~~ds<ul~amaim$ubn~ A' - 'a d d ~~vpalmusauuka nisnaui isni~~i inuuuuwu~iu~o~na~u~rondi nis

sauCuriouriolK~3mw &avi;maiu~irin8 (Synergy) haz41uid~l ja lG~d!~u d sl w w

MBILI~ 61% L L R E L ~ O B ~ D ~ ~ I J . ~ ~ n i s l j i ~ i u i a ~ 6 v nissauwa~nuriouviil~Tanis n OQ ~ i u i s n u ~ i ~ n a ~ w ~ d 6 ~ I ~ ~ n ~ i n~ni .rdgu m~rnazij~1az~w3niw b~az~~s:~ iwagd

n i i n i s d i ~ i i u n i s d d i ~ n u d i ~ w " ~ nisnaufisnisnszw"i~~n"dbbuub~uadd (Vertical Mergers) LLRIUUaTiU

(Horizontal Mergers) h ~ l n i ? ~ d ~ ( i ? nisn?viisnisn"dIod~uu~ns:w"i~~~~nis~ d . 4 2 A drrA' s:bdnu $ o ~ K u n n u u u n i s d s z ~ i ~ ~ i u n ~ u u K u s z f % i ~ d ~ n i s ~ m ~ u ~ u n i ~

~ ~ r i i u ~ i u ~ u u i ~ n n n i s ~ K odidlsfisllu nisnaufis~im?sLfimu"ubawizna~d

$u3~idni l in1s?msizf iodi~y~u snvnou naeds~ui~nis?'ids:bu"~~~F(sz~iimi

naiufudirlu~wo ~az$uuka o ~ s ~ i o ~ % ~ " l ~ n 3 ~ n i & miuuilfluouinsl \

0 ~ ~ s ~ a ? q s ~ e f i o h f i ~ m s w i 9 n ? ? ~ ? (Strategic Alliances)

riuyudx~nnsiio q (costs) lunisliitQu~iuun~iionis @ f?un"cbs'~fi~ub~ud (Risks) dd3niim$uoinnisii btumu

O faudd~uuaddu~6~u3zbiimoinni3dr~b~udiu (Benefits) W d Y b~mna~dt~neinnis~bifau~duwiraiims~A~vi~ow"u'I i f msnidnisniu

O iionis$au61 (Joint Ventures)

O u'o~na~do~iuh$wi~ni . in i (FranchiseILicense Agreements)

o fiaiufa ufioCu~inis5Qubb~z~eblui (R&D)

GI naiufaui! o f i u n ~ m (Joint Operation)

O u ' o ~ n ~ d f i a i u f ? ~ f l ~ n i d n i ~ ~ Q i ~ (Joint Marketing Agreements)

I tolna~fiaiuiaudanirkfia7aaz~ii~u394"wuuim~~ do~ubfiwnis

u u i m ~ ~ ~ u a z d i ~Qu~iuiax~n" (Consortium) dudiu A - w iYnaorzka 7 Wuo~wicalimsqsfis~sowtb~~msni~nis61

w w a t~u~anisdfinimuplanu~uunia8afia7a o finisr~i~l~a~d~oub~s~nis~~uuiii~iiunis

' @ bMg w ~ ~ i d n i 3 b ~ ~ d (Political ~easdns)

GI b ~ g ~ ~ l d b ~ ~ ~ ~ f i ' i ~ (Economic Reasons) ~ $ 0 Q ~ ~ ~ w ~ n i d b n n l d a ~ (~echnolo~ical Reasons)

I u i a u d ~ ~ u a n ' ~ n i s i i ~ f i u n i s n i ~ ~ i i i s z ~ u u i i i ~ i ~ i w i ~ d s z r n ~ u i ~ o m r n ~ n s s u ~ ~ o u ~ i m I ~ ~ ~ i i o u a ~ d i ~ ~ i ~ ~ ~ n l i i ~ ~ w n ~ 5 r 2 i c i ~ ~ d ~ l 6 ~ i n i s m n a ~ ~ d u q q

8: 8: wirai lmrni~nisci i~uu^~~nu~~n~~z~w~uu q idmu ciauIunst-18~ ui~lnsdnis

oiofiuuinb~t~uniiu^a~~1mu^a~n1~d~~~~~i1da'u~m~ou~iun"d~um~6 IunsG dYs cr ~duu ~~unissauh~u~duw'u'1i6n~ni~ni~$1' i~"aow'ua0n~~~ii~$uui~~~s'ukm~ou

f ~ ~ ~ ~ ~ n i ~ d l b ~ ~ n l ~ b b ~ ~ ~ ^ a ~ i ~ b f i ~ d n l ~ u " ~ kguss? w nihriamiudd~a'd ~sz$dd

~nwaiu~nsdnis (Projects) d4ib~u~'ndl$bnn~ulad~ai usilb~uu PI d4b.i !u%%h 8 : a w dcr

u~i53nwh!nsuaiu$iodnis nduu us~n~u~nnlda"udumndidn"u+duis-aun"u

~~al$~nnlula6~n-aiuao~n$o~n"u ~~u~~u~~niraarn"ubbazl$e]~rl~vGiaun"ulu

ui~aniunisd w~nuiduiririiimn1~1nddp8i~~uii~$mn~u1~~~~ubn"3adi~ u i ~ dcr d E P 6 ~ ~ ~ n l ~ ~ ~ ~ l ~ d l ~ ~ ~ b ~ u8.J d l 9 ~ ~ d l 4 ~ d l ~ l f l R ~ f l R l ~ n " ~ ~ ~ ~ ~ d ~ ~ ~ ~ " 6 ~ d n l 3

lwd 7 (Large Projects) h h a d l 6

0 d s ~ a 6 ~ o ~ w i c s i i ( i i l ~ ~ ~ i i 0 ~ ~ ~ w " w ~ ~ ( i i l ~ ' ~ 1 i n i s R " 1 (Strategic

Alliances)

nauwinis~sg3i?n?o q unauwd?u" q (Stability Strategy)

~uadezda~tiJvl-az~-am (Timing) nd6ninlsois~~nnl$nae;lwIi"did q miun-aiu A Z X W , r~uiznu uidnftoi~l$na~nr~jn ui~nRoiql$n~~nganu aandu yumissz

L~~IZ~R~~IWLL~~~$~BJ (SWOT Analysis) 1'uiuidsmaunis~n8u~s

Y ~ ~ a t 6 o ~ Y 9 i ~ i u ~ C n u ~ n ~ u n " ~ i r u i d ? ~ d ~ d d ~ f l ? i u ~ i % ~ i ~ 6 1 ~ ~ a n i ~ b d ~ w a WZGI

(Productivity) ~a r~ f i~u?an~3uC/ b~darIaMaia~n"uV3zo LEU w

d a n i s d n o ~ ~~ issz&~~e isud . rzCnnr iu r r~ i l s i i ni.r~n~$iuidasftolna.iCu PI 9

l u 3 ~ ~ ~ 6 u u 3 n d i u ~ ~ ~ " a a 6 1 l . a ' i l ~ (costs) ~~uiiuinniif i ihddm~-sozl&?u

(Benefits) h u ~ ~ & l n d d i ~ f t o o ~ I u ~ ~ n i s ~ h s ~ n ~ i n n . r . r u r l u ~ ni31$naqn$if s:d d ,

M ' E l i i ~ ~ u i z ~ ~ l ~ ~ ~ i z n i 3 m ~ 1 u u m i ~ ~ ~ i u ~ a u wamaurrnud!~?uoinni~dir~uni~~ 6-d w oe i l~ rnmb~~ PI w d ~ z n a ~ n i a a i u i a n d i a s o e i ~ & PI PI airnliiiYydnaqnGniak~?u

n(Y d mu~zauhniuu~lmna~luqmm~n3a~~rluan"b~aizii d d

Iuu i~nsmnsoui~~niuniTd LJU qmm~n~~ufiKm3inia~o^a~biulm.a'i 6-z u

uinn$ddtWulnbau u^3~n~iriluoz~o~~.a'naqws"md~an"aanaqn~m~3u

b w n z n i n ~ u ~ . a ' n a ~ n ~ ~ n ~ ~ o u u i u ~ o n i - i r ~ o n ~ d n ? i u r o ~ ~ r ~ u ~ ~ 1% K d ~niuni~r ibJu6: i~ u6azio15riind-11.n'ii UL~UUI~YULSO u 7

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