IION Agri-Food and Health Conference: Edmund Lui

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    Associate Professor, Physiology& Pharmacology,Schulich School of Medicine, Western University

    SD Ontario Ginseng Innovation & ResearchConsortium

    Founder of Western Phytoceutica Ltd

    Can head delegate ISO TC249, WG-1 & 2

    Editor-in-Chief, J Complementary & Integrativemedicine

    President, CICMR

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    e oppor un y

    Increase demand for high quality NHPs

    But funding for NHPS through traditional channelsvery limited.

    Opportunity :

    2007 ORF funding program Round 2. Ministry ofResearch and Innovation

    Open competition

    Why ginseng?

    Max $10 million (5 yrs):

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    Ginseng as a traditional medicine:

    Wild Ginseng Cultivated Ginseng

    Grows naturally inhardwood forest.

    endangered species

    Grown on farms under shadesOntario # 1 producer in the world > $100million per yearWorld Ginseng Exports 2011-

    $355,000,000Significance: ISO standards

    Two major species:o Panax (Asian) ginseng

    - 4,000 yearso N American ginseng- 400 years

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    Ontario Ginseng Innovation and Research Centre

    Partners and Resources: Value-chain model

    Agricultural sector:

    Grower- OGGA

    Analytical facility -A&L

    Canada Labs Ltd.

    Botanical Extract producer/

    Ingredient supplier:

    Naturex

    NHPs Manufacturer,

    distributor:

    Jamieson Lab Ltd

    Multiple disciplines:

    Medicine

    AgriculturePlant Biotechnology

    Sciences

    Biochemical Engineering

    Ivey School of Business

    Kings University College

    Academia: UWO, U Guelph, U Ottawa,

    McMaster U, Northern Ontario Medical College

    Government: MRI, AAFC

    Basic R&D:

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    New technologies for ginseng agricultureand product development

    2008 2013 (2014 extension)Overall Objectives of the OGIRC:

    1. Evaluate product quality:

    Potency and consistency

    2. Improve quality by agriculture and plant biotechnology

    3. Develop value-added products

    By advanced processing technology

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    Quality issues Measurement of quality?

    Shape, size, taste and aroma

    Phytochemical methodology:LC-MS, NMR metabolomics product

    differentiation, branding, traceability

    Pharmacological parametersWide range of medicinal property health claim forcommercialization

    Significant variability exists in current products

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    Agriculture

    Breeding program Clonal lines for ginseng cultivar

    Production of disease resistance and specific medicinalproperty ginseng. Reduce variability in quality.

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    Advanced processing New value-added products

    Novel extracts

    Formulations Delivery system for specific health benefits

    Removal of contaminants

    Green Peace:

    Chinese herbs: Elixir of health or pesticidecocktails

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    New initiative: Consortium for natural

    products and integrative medicine in Ontario

    Multi-sector, value-chain based Innovation &commercialism in natural products for health

    promotion Translation of new knowledge to end users and gate-

    keeper of health care services health care providers

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    Objectives: R&D, innovation and

    commercialization of Natural products in Ontario

    CONSORTIUM-ONTARIO

    Academia

    Government

    Privatesector

    Value-chainpartners

    National andinternationalpartners

    Role: Mobilize expertise and resourcesCoordinate and synergizeKey services: method development (non-animal model for screening),metabolomics centre, pilot processing, marketingKnowledge translation, training HQP

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    To benefit Ontario Bioeconomy

    Sustainable use of natural resources

    International reputation to elevate capacity of Ontario toinnovate and commercialize traditional medicines and

    NHPs that are competitive in the global market Networking infrastructure and mechanism for maximizing

    R&D and innovation in NHPs

    HQP with interdisciplinary training and experience needed

    for the emerging market Provide comprehensive, patient-centred and evidence-

    based health care through Integration of NHPs andrespecting cultural diversity

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    Action Plan 1. Identify and provide networking of resources

    or activities from different sectors and value-chain partners to maximize R&D output and

    provide environment for innovation andcommercialization.

    Recognize the potential for dynamic growthduring the proposed funding period.

    Involve the Private sector from the start todevelop strategic plan for innovation andcommercialization.

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    2. Form partnership with private sector and

    different levels of government to advanceR&D for innovation and resolve technicaldifficulties identified by the industry.

    Working closely with national and regionalorganizations, such as NRC/IRAP, MITACS,

    SCOR EDC to maximize existing assistanceand incentive programs.

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    Partners:I. Private-sector: Broadly based sharing common needs

    and interest.

    1. Agriculture:* A&L environmental monitoring, contaminants, soilmicrobials;*Growers associations: OGGA, Ontario Lavender

    Association, Ontario Hop Growers Association, HaskapsCanada Association ...Others: individual growers of seabuckthorn, goji,

    medicinal herbs (e.g. goldenseal, black cohosh, Echinacea,numerous other herbs). Medicinal and edible mushrooms.Vegetable growers association.

    * Other non-plant based products, e.g. chicken egg

    products for health benefits

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    2. Manufacturing, distribution, marketing: Naturex,Jamieson, Western Phytoceutica Ltd., Agrimix (producer offeeds for live stocks)

    3. Advanced processing: WPC, Suntrition? Bioniche LifeScience?

    4. Analytical, metabolomics, genomics:

    AB Sciex: committed partner. LC-MS/MS; Can Lab forAcademia Platform

    Bruker Biospin: Committed partner. NMR,

    Agilent Technologies,Viscotek: chromatography, GPC

    5. Knowledge translation, regulatory affairs, clinical:

    Nutrasource Ltd, Let Talk Science

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    II. Government agency

    Ontario Federal MRI Agriculture Agri-food CanadaGuelph (antioxidants, nutrition)London, Winnipeg (Plant biology

    and cardiovascular health) OMAF and MRA Can Food Inspection Agency

    (seed quality testing)

    OM Health LTC ? NHP Directorate, Health

    Canada?

    OCE?

    South Central Ontario Region EDC

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    III. Academia and research network

    Western U, OGIRC Ottawa U Guelph: U WaterlooU WindsorNorthern Ontario School of Medicine

    Network for Cancer Therapeutics Researchand Services

    Innovation Initiatives Ontario North

    (IION)

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    McMaster U Algoma U: bioprospecting, phytochemistry Brock U: agriculture, plant biotechnology U Toronto Erie Commercialization and Innovation:

    knowledge translation, networking

    Colleges: Fanshawe College: biotech program

    Loyalist College: extraction technology

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    Priority products Consider products with different levels of risk for

    commercalization

    Herbal products

    Unique vegetables

    Non-plant based products

    Products for non-human use

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    pec c arge researc :Establish service-based core facilities to:

    i) Develop non-animal models for evaluation ofefficacy and safety of natural products

    an evidence based holistic approach

    ii) conduct metabolomics analysis to ascertainquality of natural products and to provide system

    biology approach for evaluating their healthbenefits

    iii) provide pilot plant for scale-up production ofnatural products

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    Knowledge translation and integrative medicine

    1) Education programs:

    - collaboration with Fanshawe college, Biotech

    program, co-op opportunity - new curriculum developments in natural products

    in academia

    Youth outreach

    Consumers Industry Stakeholders

    Government regulators and policy makers

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    2) Gate-keeper of health care services

    Physcians, family medicine, medical

    curriculumNaturopathic medicine: practice and

    curriculum

    Traditional Chinese medicine: practice andcurriculum