IION Agri-Food and Health Conference: Probiotic Iced Kefir - Danielle Franz
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Transcript of IION Agri-Food and Health Conference: Probiotic Iced Kefir - Danielle Franz
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Functional Foods:Opportunities &
Challenges
Yogalicious: The Ice Cream Everyone Wants,with the Benefits Everybody Needs.
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Why cant
desserts begood for you?
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Yogalicious is thePerfect Compromise!
Adding probiotics to frozen desserts removes potentialguilt & persuades us to indulge in our favourite scoop!
Yogalicious moves an indulgent, relatively unhealthydessert into the healthy-for-you category!
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Ingredients & Nutritional Profile
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Unique Selling Features
FEATURES:
Probiotic
No sugar added line or made with raw sugar line
Low-fat
Made with organic kefir!
BENEFITS:
Suitable for people with lactose intolerance
Contains probiotics that contribute to healthy gut flora
114 mL - portion control, impulse purchase
Value-added health product versus a diet-food
Yogalicious is a fun and simple way toincorporate probiotics into everyday life with
the same habits, but with better results!
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Flavour ExpansionWe Need Capital Investment!
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The Market: Probiotic FunctionalFoods
Probiotic foods & beverages are expected to grow at a CAGR of 6.8% from2013 to 2018. Probiotic demand for food & beverage segment is estimated toreach USD 37.9 billion in 2018.
Functional Foods and Nutraceuticals Industry: 389 firms in 2004/2005 andGenerating $29 billion in revenues and employs over 50,000 persons.
Probiotics Market, Global Analysis, Transparency Market Research: Albany, New York (PRWEB) August 30, 2013
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Significant market size $1.8Btraditional ice creams
Cdn ice cream / frozenyogurt market has flat-low single digit growth
Functional Foods
segment growing~3.5% annually
Troinoa productsexpected to stimulatedemand and grow at
rates significantlybeyond these industrynorms due to Troinoasunique food scienceangle
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Demographic trends aging populationis health conscious
Aging Population over
65 to climb from 4.8 billion in2010 to 6.5 billion in 2020(Canada), from 15% to 20%of total population
Women and Children
food consumers dominatedby women; buying healthychoices for children
Lifestyle of Health and
Sustainability (LOHAS) Small but growing niche ~41million globally in 2010
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We are Troinoa: An anagram forOntario. Vision, Mission & Slogan
Troinoas Vision:
We make lives happier and healthier!
Troinoas Mission:
To become the leading producer and provider ofbeneficial products that will educate, inspire and
transform.
Troinoas Slogan:
~ Live Gently
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Recognition for Innovation
Featured in Agri-Food's 2012 CanadianRestaurant and Foodservices AssociationReport! http://www.ats-sea.agr.gc.ca/eve/6193-eng.htm#d
Competitive Insights: The 2012 CanadianRestaurant and Foodservices AssociationReport www.ats-sea.agr.gc.ca
The 2012 Canadian Restaurant and
FoodservicesAssociation Show (CRFA
Rogers Daytime Toronto Televisionwww.youtube.com/watch?v=9qKBHsltqG8
http://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htm -
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The Future: Collaboration is Key!
We must be willing to learn the lesson that cooperation mayimply compromise, but if it brings a world advance it is a gain for
each individual nation.Eleanor Roosevelt (1884-1962); U.S. First Lady, diplomat, human rights activist
A robust and resilient food system recognizes
value through collaborative partnerships.
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Putting Theory into Practice!
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Catalyst for Commercialization: What foodprocessors need to be successful!
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The Dilemma of Functional Foodproducts
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There is NOTHING wrong withDessert!
Lessons Learned Participants were asked; What would you change aboutdessert? Majority response; I wouldnt its perfect just
the way it is but I want to be healthier.
Translation for Yogalicious:
Market to the desire for dessert FIRST
Address the health benefit SECOND NEW packaging says INDULGENT that happens to be
better-for-you!
Tenmay Design & Informa Research Study:Yogalicious Eatery Study 2012
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Report on Canadian Perception ofFunctional Foods Report prepared for
AAFC*Summary points:
Processed, convenience or packaged foods are a cause for concern, while atthe same time there is a demand for these very products.
Functional food has the potential to confuse Canadians about the actualnutritional benefits of a food and food technology solutions not understood
Participants see manufacturers and processors as primarily motivated by profitand what Health NGOs want is for processors, manufacturers and marketersto intertwine profit and health together.
Participants do not trust research. Participants trust farmers.
The big issue that participants have with processors is that they say
processors come very close to crossing the line of being deceptive in theirmarketing approaches.
Participants want the Functional Food Industry to focus on chronic diseasereduction as opposed to a focus on nutrition.
* AAFC, REPORT: Canadian Health NGOs Perceptions of the Food/Health Interface (August 2007, Western Opinion/NRG Research Group).20
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Shift to Health Capital:Addressing Chronic Disease
Engage Public Health Agency of Canada
Preventing Chronic Disease Strategic Plan: 2013 2016
The roadmap for an integrative strategy for healthy living*
Tracking Trends and Fil l ing Gaps
Healthy Weights : A Prior i ty fo r Prevention
Targeting Specif ic Diseases
Putt ing Evidence into Act ion
Suppo rt ing ou r Workfo rce: Resul ts for Canadians
* Public Health Agency of Canada Report on Chronic Disease
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Report on Canadian Perception ofFunctional Foods Report prepared for
AAFC*Functional ingredients that were well-received:
1) Probiotics or 2) Value-Added Foods
Example:
Adding Oats or Barley to Reduce Harmful Cholesterol Levels
Probiotic Bacteria to Improve Gut Health
.Room for the schroom as a value-added food as a productline extension for Troinoa to consider Collaboration is key!
*AAFC, REPORT: Canadian Health NGOs Perceptions of the Food/Health Interface (August 2007, Western Opinion/NRG Research Group)
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Thank you for your time!Danielle [email protected]: 416-421-8334
mailto:[email protected]:[email protected]