9 must do's to get your business ready for the new facebook changes!
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Transcript of 9 must do's to get your business ready for the new facebook changes!
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9 MUST DO's to Get Your
Business Ready for the Upcoming
Facebook Changes!
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About Janet E Johnson• 12 Years Experience with
Online Marketing
• Since 2009: Social Media Consulting & Management for businesses from start-ups, franchises to large corporations
• Mom of 2 Boys – Ages 8 & 14
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What’s ahead on Facebook?
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MUST DO #1
Get Recommendations and Add to these to Page (if not
already there)
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Optimizing for Graph Search
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Where to find the Recommendations?
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Adding Recommendations
Go to Edit Page > Update Info
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Adding RecommendationsAdd your Address. Then check mark the box to enable to ‘Show map on
Page.’
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Adding RecommendationsRecommendations will now be on your
Page
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Not a Local BusinessOut of Luck at this Time!
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MUST DO #2:
Add Website Link, Location & Tagging to Images
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Where to Add
Live Demo
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MUST DO #3:
Optimize Your ‘About’ Section
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Optimize Your ‘About’ Section
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MUST DO #4:
Motivate ClientsTo Check-in
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Motivate Clients to Check-in
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Create the Deal – Give an Incentive
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MUST DO #5:
Clean Up Your‘Personal’ Likes
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Example of ‘Barbecue restaurants in Texas Scott’s friends like’
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Your Personal LIKES can reveal more than you may want others to see!
Example of Scott’s friends who like a ‘Specific Page’
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MUST DO #6: Create Cover Image that
FeaturesCalls-to-Action in the right
Place
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New Guidelines• All covers are public. This means that anyone
who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
• What’s this mean? You can now add: Web addresses, calls to action, phone numbers, promotions, etc. The only regulation is you can't have images with more than 20% text.
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What’s the 20% look like?
http://www.marismith.com/facebook-relaxes-page-cover-image-rules-new-tool-20-per-cent-rule/
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Example of a friend liking a page – This is how it shows up in the
Newsfeed
Actual Cover Image
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Another Cover Image Example
Actual Cover Image
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Example of how it looks in
News Feed
Actual Cover Image
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Cover Image Sample – Creating Engagement
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Cover Image Sample – Building Email List
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Cover Image Sample using a ‘Call to Action’
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Tools to Write on Cover Image
• iPiccy.com• PicMonkey.com
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MUST DO #7:
Get Visual withYour Photos!
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Photos in News Feed are Much Larger!
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MUST DO #8:
Create Ads that areAttention Grabbing!
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Ad Examples
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Facebook Mobile Ads – Optimize your Profile
Pic
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MUST DO #9:
If You Sell Online- Add Chirpify
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The FIRST way to make direct purchases from your News Feed! This platform is already integrated with
Instagram & Twitter.
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How does it work?• Sellers will create a listing on their Chirpify
dashboard and simply click the Facebook button to share the listing on their news feeds.
• Buyers, who must create a Chirpify account and link their accounts to PayPal, just need to comment on the listing with “buy,” “donate,” or “gimmie.”
• They’ll receive an e-mailed receipt, which helps combat unauthorized purchases.
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Example of Chirpify
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