Facebook Timeline for Hotels - Are you ready for the change?

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Facebook Timeline Are you ready for the change? Presented by: Michelle Conaghan www.avvio.com www.facebook.com/avvio

description

Facebook is instituting mandatory changes that will alter the look of company profile pages starting Friday 30th March.The new "timeline" profile page layout allows hotels to express themselves more visually to boost the amount of time people spend engaging with their pages. This month's webinar will help you understand the impact of these changes and the scale of opportunities available to hotels. What we will cover: 1. Managing your page on Timeline2. Insights on Timeline3. Best practice guidelines4. Opportunities 5. Strategies to increase fan engagement 6. Tips to optimise your new Timeline

Transcript of Facebook Timeline for Hotels - Are you ready for the change?

Page 1: Facebook Timeline for Hotels - Are you ready for the change?

Facebook Timeline Are you ready for the change?

Presented by:

Michelle Conaghan

www.avvio.com

www.facebook.com/avvio

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Not another change

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Facebook Global Stats

845 million plus users world wide

Top three countries include US, India, UK

US has 155 million user.

50% return daily

Business are only reaching 16% of fans

350 million mobile users

Irish Stats

2.1 million user in Ireland

UK Stats

• 30 million users in the UK

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Managing your page

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Managing your page

• Admin panel

• Tabs are now apps

• Pin to the top

• About us

• Place page – maps

• Notifications

• Highlight posts

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Insights on Timeline

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GM’s want results in the form of ROI

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People talking about this

Liked your Page

Liked, commented on, or shared your Page post

Answered a Question you’ve asked

Responded to your event

Mentioned your Page

Tagged your Page in a photo

Checked in or recommended you

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Best practice guidelines

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Best Practice

• Cover dimension – 851 x 315

• Profile image – 180 x 180

• No CTA’s on the cover

• No promotions or discounts

• No arrows or incentives to like

• Avoid excessive wording

• Run competitions through a third party application

• Update regularly

• Speed of response

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Opportunities

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Turn connections into customers

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18-34 year old women are the most active

U.S. Social Network Use by Age, Demographics Base: U.S. social media users, Q3 2011 Source: The Nielsen Company

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Customers expect something in return for a ‘Like’

58%

58%

47%

39%

38%

37%

37%

36%

28%

27%

24%

Expect access to exclusive content, events or sales

Expect discounts or promotions through Facebook

Expect to receive updates about the co. to the newsfeed

Expect the company to post updates, photos or videos to newsfeed

Expect to share with friends, family and/or coworkers

Expect the name of co. to show up on my profile

Do not expect anything to happen

Expect the co. to send more relevant content based on my public profile

Expect to interact with page owner (e.g., brand, person)

Expect the co. to access data in my public profile

Expect the co. to contact me through other channels

Consumer Expectations for Brand Liking % of Facebook users, September 2011 Source: ExactTarget

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55+ user visits from mobile double

16%

61% 68%

109%

67%

45% 41%

76%

44% 37%

70%

Social Network Growth, by Age, Ethnicity % change, Q3 2010 v. Q3 2011 Source: The Nielsen Company

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Opportunities

• Eye catching emotive cover shots

• Strong profile images

• Direct messages from fans

• Prioritise app importance

• Pin the most important content to the top

• Star interesting and visual content

• Tell the story of your hotel through Milestones

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New Facebook cover

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Tips for increased engagement

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Tips

• Localise your content

• Keep it visual

• Pin important items

• Speed of response

• Listen to the feedback

• Use timeline to tell the story of your brand

• Keep it fresh and engaging

• Consider ads to amplify your message

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Listen

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The challenge for hotels is to stand out from the crowd

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Facebook Places update

• Check-in numbers on Facebook to be revised

• Accurate and holistic picture of how people visit your business.

• When people tag their friends at a location and upload a photo, those tags will be counted to include more accurate check-in information.

• If a group of friends checks into a location, all the people tagged are counted in the check in stats.

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Latest news, resources and tips

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Social Community

www.facebook.com/avvio

www.twitter.com/avviotweets

www.linkedin.com/groups?about=&gid=3383791

https://plus.google.com/112277724145950763291

www.avvio.com/news-and-events.html

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