Facebook Timeline for Hotels - Are you ready for the change?
-
Upload
avvio -
Category
Technology
-
view
998 -
download
0
description
Transcript of Facebook Timeline for Hotels - Are you ready for the change?
Facebook Timeline Are you ready for the change?
Presented by:
Michelle Conaghan
www.avvio.com
www.facebook.com/avvio
Not another change
Facebook Global Stats
845 million plus users world wide
Top three countries include US, India, UK
US has 155 million user.
50% return daily
Business are only reaching 16% of fans
350 million mobile users
Irish Stats
2.1 million user in Ireland
UK Stats
• 30 million users in the UK
Managing your page
Managing your page
• Admin panel
• Tabs are now apps
• Pin to the top
• About us
• Place page – maps
• Notifications
• Highlight posts
Insights on Timeline
GM’s want results in the form of ROI
People talking about this
Liked your Page
Liked, commented on, or shared your Page post
Answered a Question you’ve asked
Responded to your event
Mentioned your Page
Tagged your Page in a photo
Checked in or recommended you
Best practice guidelines
Best Practice
• Cover dimension – 851 x 315
• Profile image – 180 x 180
• No CTA’s on the cover
• No promotions or discounts
• No arrows or incentives to like
• Avoid excessive wording
• Run competitions through a third party application
• Update regularly
• Speed of response
Opportunities
Turn connections into customers
18-34 year old women are the most active
U.S. Social Network Use by Age, Demographics Base: U.S. social media users, Q3 2011 Source: The Nielsen Company
Customers expect something in return for a ‘Like’
58%
58%
47%
39%
38%
37%
37%
36%
28%
27%
24%
Expect access to exclusive content, events or sales
Expect discounts or promotions through Facebook
Expect to receive updates about the co. to the newsfeed
Expect the company to post updates, photos or videos to newsfeed
Expect to share with friends, family and/or coworkers
Expect the name of co. to show up on my profile
Do not expect anything to happen
Expect the co. to send more relevant content based on my public profile
Expect to interact with page owner (e.g., brand, person)
Expect the co. to access data in my public profile
Expect the co. to contact me through other channels
Consumer Expectations for Brand Liking % of Facebook users, September 2011 Source: ExactTarget
55+ user visits from mobile double
16%
61% 68%
109%
67%
45% 41%
76%
44% 37%
70%
Social Network Growth, by Age, Ethnicity % change, Q3 2010 v. Q3 2011 Source: The Nielsen Company
Opportunities
• Eye catching emotive cover shots
• Strong profile images
• Direct messages from fans
• Prioritise app importance
• Pin the most important content to the top
• Star interesting and visual content
• Tell the story of your hotel through Milestones
New Facebook cover
Tips for increased engagement
Tips
• Localise your content
• Keep it visual
• Pin important items
• Speed of response
• Listen to the feedback
• Use timeline to tell the story of your brand
• Keep it fresh and engaging
• Consider ads to amplify your message
Listen
The challenge for hotels is to stand out from the crowd
Facebook Places update
• Check-in numbers on Facebook to be revised
• Accurate and holistic picture of how people visit your business.
• When people tag their friends at a location and upload a photo, those tags will be counted to include more accurate check-in information.
• If a group of friends checks into a location, all the people tagged are counted in the check in stats.
Latest news, resources and tips
Social Community
www.facebook.com/avvio
www.twitter.com/avviotweets
www.linkedin.com/groups?about=&gid=3383791
https://plus.google.com/112277724145950763291
www.avvio.com/news-and-events.html