What TO DOAnd NOTThis holiday season

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AGENDA• Push vs Pull Marketing

• Do’s and Don’ts of Facebook Marketing• Facebook Post Ideas• Facebook Tips

• Do’s and Don’ts of Pinterest Marketing• Pinterest Pin Ideas• Pinterest Tips

• List Building Techniques

PUSH vs. Pull

Push marketingOutbound Marketing (Advertising)

Example(s):Paid Advertising, TV, Radio, Flyers, Direct Mail

Typically introduced OFFLINE

Is Disruptive / Less Engagement

PULL marketingInbound Marketing (Marketing)

Example(s):Social Media Marketing, Blogging, eBooks

Typically ONLINE method

Is USEFUL / Provokes Engagement

You need both

PUSH - to gain awarenessPULL - those in research phase”

GOALEngagement:• Like• Comment• Share• Take Action

DOPull Marketing

DON’TPush Market

1

DOPost Regularly

DON’TForget to

comment back

2

DODrive Traffic with

Paid Ads

DON’TExpect a lot of FREE Exposure

3

DOGrow Your Fan Base

DON’TForget to

Like Other Businesses

4

DOHave a Strategy

DON’TForget to Create a Sales and Marketing

Funnel

5

ide

as

Post a Contest

1

ide

as

Run a Promotion

2

ide

as

Promote a Giveaway

3

ide

as

Share Inspiration

4

ide

as

Be Useful

5

Use Facebook Custom Apps

GOALEngagement:• Re-Pin• Take Action

DOPin Interesting Images or Videos

DON’TForget to link back

to your website

1

DOVerify Your Website

DON’TForget to add the Pin

It Button

2

DOPin Regularly

DON’TForget to Re-Pin

3

DOCreate Specific &Interesting Boards

DON’TForget to Optimize• Use Keywords• Use specific titles

4

DORun Contests,

Promotions, and Giveaways

DON’TForget to add CTA’s

5

ideas

Share TIPS to better photos

1

ideas

2

Share TIPS to editing photos(with pre-recorded videos)

ideas

Use VINE to createfunny videos

3

ideas

Share tips to PRINTING photos

4

ideas

Run a contest or giveaway

5

DOHave Patience

DON’TGive Up!!!!!!

I’m Marketing Online...NO RESULTS!

So, why MARKET on Facebook and Pinterest?

To Build a LIST!!!!

But you must have a STRATEGY...

Instant SaleList

Building FunnelFree Offer Opt In / Landing

Page

Thank You / Instant

SaleEmail Follow Up Goal / SaleInstant Sale

Early birdSpecial pricing

$197Till October 5, 2014at 12 (noon) AZ Time

ONLY

$97

TAKE ACTIONAsk Yourself:

Why am I marketing on Facebook and Pinterest?

Develop a marketing strategy

Take advantage of the Early Bird Pricing

for the List Builders Program

http://yourmarketingcoachonline.com/list-builder/

http://yourmarketingcoachonline.com/list-builder/