Is Your Recruiter Brand Built for Longevity?

EREJune 18, 2014

• 16+ years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career

and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and

social media community as a sponsor, volunteer & mentor

#erewebinar

@ere_net

@iCIMS

@MNHeadhunter

I suffer from a Minnesota Nice, Midwest, Scandinavian upbringing also known as…

I don’t like to promote myself syndrome

And… I am an introvert

24/7/365

I don’t need more candidates… I need deeper relationships

Myth… Social Media does not make it so we do not need to talk with people

Tools In The (My) Recruiter Tool Chest“Traditional”:

• Phone

• Web site

• Career Page

• Big Job Boards

• Niche Job Boards

• Newsletter

• Networking Events

“Online”:

• Blog

• Twitter

• LinkedIn

• Facebook

• YouTube

• Instagram

• Foursquare

LinkedIn = WorkFacebook = Home

Twitter = Networking Event or BarInstagram = Hey look at this

YouTube = Hey watch/listen to thisFoursquare = I am/was here

Personal vs Professional

Think about your profiles…

Would you connect with you?

Would you call you back?

Be specific about your location and industry (add city of not in the nearest metro area)

Use the “Headline” as a way to attract visitors

Include what you do or what you are looking for

Add a photo (professional, not casual)

Tell A Story:

I’d like to add you to my professional network on LinkedIn

Hey Paul, thanks for the webinar. If you find I can help with an introduction be sure to let me

know.

Linkedin Flirting

Company Page

URL ShortenersUsed primarily for Twitter to shorten really long URL’s to save characters (you only get 140).

Also gives you some metrics.

Invest before making a withdrawal

Facebook• Include resume• Follow other company

pages• Join/participate in groups• Connect with your

network• Consider making

“Education and Work” public

Linkedin, Facebook & Twitter Updates

Share links to:

Events/conferencesSeminars/webinars

Industry articles/news/statistics/blog postsLocal business articles/news/statistics/blog posts

Ask/give adviceAsk/answer questions

Local events/sports/weatherSUNSETS

Days and times to post updates

RANT => “Social Recruiting”

Reporters need content too

Should I schedule updatesMultiple posts of same TweetContent scheduleDoes more equal more

Time

What are your goals?

I rarely make a “cold call”

This is not about being Internet famous…

I want to be top of mind in Minneapolis, Minnesota and the Midwest

I am a Recruiter first… Social Media Manager when I can

Thank You!

paul@mnheadhunter.com