Anne Dobey  Manager Media Solutions  LinkedIn N. Europe

Be a Modern Recruiter: Automate Your Pipeline with Your

Brand

#intalent

 Anthony Lasocki  Head of Talent Acquisition

 Verizon, EMEA

#intalent

In vital matters…… such as the choice of a mate or a profession, the decision should come from the

unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be

governed, I think, by the deep inner needs of our nature

 - Sigmund Freud

#intalent

Unknown

Known

Consideration

Hire

#intalent

Unknown

Known

Consideration

Hire

#intalent

#intalent

Employee Value Proposition

Employer Brand The delivery of your EVP across every

communication touch point both internal and external

Talent Brand The highly social, totally public version of your employer brand incorporating what

talent thinks, feels and shares about your company as a place to work

Building Blocks of your Brand

#intalent

#intalent

‘……part of a matching process between what organisations need and offer, and what individuals offer and need…….’

The Psychological Contract

Source: Schein, 1978; Herriot & Pemberton, 1996 #intalent

People, Platform, Powerful Answers!

Define Connect Engage

#intalent

Talent Pooling needs a reboot!

#intalent

Verizon who?

#intalent

#intalent

Experience and attributes

Attracting

Retaining and engaging

Discretionary effort

Aspirational

Authentic #intalent

Why Change?

#intalent

Powerful Answers is designed to:

Shape opinions Gain credit Showcase Verizon employees Share how our technology is addressing major challenges Bring our Credo and Shared Success strategy to life

#intalent

I Work for the Company that..

..puts every child at the head of the class

..gives data a license to drive..

..puts doctors on top of the world..

#intalent

How Do We Deliver on the EVP?

Educate Ignite Action Engage

ü Real Employee Stories

ü Dynamic Careers Site

ü  Social Media Strategy

ü  Interactive Campus Session

ü  The same experience, regardless of device ü Our brand promise of powerful technology

Mobile Media…

Responsive Web Design…

It’s All About Content

ü Mobile first, for digital natives

ü A digital experience for a new type of talent

#intalent

#intalent

#intalent

Leverage Existing Content and Feeds

Share approved stories, news feeds etc..

#intalent

#intalent

Your culture is your brand  - Tony Hsieh CEO Zappos.com

#intalent

#intalent

Applications by Platform

355

264

40

315

12

43

0

50

100

150

200

250

300

350

400 LinkedIn Google+ Instagram Facebook Twitter Youtube

Source: Verizon Social Media Pilot 2014 #intalent

Percentage Hires by Platform

33%

38%

5%

14%

10% LinkedIn Google+ Instagram Facebook Youtube

#intalent

LinkedIn Company Followers

#intalent

Career Page Visitors

#intalent

Talent Brand Index

Data as of September 30th 2014 #intalent

Reach and Engagement

#intalent

Reach and Engagement

#intalent

Talent Brand Index – Sales Professionals

#intalent

23% to 47% in mail response rate

3% agency hires

2,000 more sales days!

#intalent

Influence

Ø  25% increase in job board conversion

Ø  25% increase in click through - niche

Ø  83% of traffic – new visitors

Ø  10% more time on careers site

Social Media Basics

#intalent

It’s Not Rocket Science

• Brand yourself or be branded 1

• Elevate your professional self 2

• Recruiter’s effective online presence helps 3

Don’t let the “media” part of social media fool you. It’s really communication.

It’s about reading, sharing and connecting. Once you connect, it’s about engaging thoughtfully.

“Your brand isn’t the ball, it’s the cannon,” Hugh MacLeod

#intalent

Make it part of the routine

#intalent

What’s next?

#intalent

Automate your

pipeline!

Talent Branding

Recruitment Advertising

Networking Referrals

Search and head

hunting

#intalent

#intalent