7 Tusk Survival Gear

7tseven tusk survival gear

STYLE GUIDE

Mission Intro

Mark Guidelines Logo color Logo Typography

Business System Letterhead & Envelope Business Card

Locations KC Store front

Advertising Print Billboard

Digital Application Website

Merchandise Survival enthusiasts Hiking & Camping

Brand Research Anything Doomsday

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INDEX

OUR MASCOT TED

7 Tusks Survival Gear was created by a three college buddies from UCLA that shared the same passion for camping, hiking, survival and apocalyptic prepping. After graduation the three had visions of starting a company that had a diverse selection of survivalist gear encompassing all these passions. Not only would you have hiking, camping and survivalist gear but the quality would also be top notch, (no $20 Walmart survival kits here). After 6 months of product development and partnerships with other quality merchandisers 7 Tusks was created. We strive to supply our customers with anything they might need on their endeavors from gas-masks to hiking boots to portable water purification systems. Anything that might be needed in the realm of survival we have it and odds are it will outlast its owner.

MISSION

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Survival Gear That Will Outlive

YOU

our slogan


CMYK: 73.59.62.52RGB: 51.59.58SPOT: 333B3A

The dark green is used for the t and the copy under the main logo. This

green can also be used in body copy.

CMYK: 51.33.70.10RGB: 128.138.97SPOT: 808A61

Primarily used for the background logo shape. It can also be reversed with the 7 when contrast is needed

between the current background.

Logo should not scale down any smaller than W1.48 x L1.25 and this size is only used on the letter head. Logo should not be transformed in anyway, only scaled up or down. The 7 can be reversed with the green background when the logo is placed by like or darker colors for contrast.

MARK GUIDELINEScolor

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7tseven tusk survival gearHelvetica Neue Light

secondary copy under logo and tag line.

Helvetica Neue LightA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

Blackoak Stdprimary letter marks in logo

MARK GUIDELINEStypography

Blackoak StdA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

7

letter head

7t

7 Tusk Survival Gear45 W. 23 StKansas City MO,65301

7t

seven tusk survival gear

816-322-998845 W. 23 St, Kansas City MOwww.7tuskgear.com

SEVEN TUSKS

survival gear7 Tusk Survival Gear: concept is geared towards adults that enjoy camping, hiking, survival & zombie apcalypse prepping. this design has a more rugged style geared for xtreme sports.

7t

7 Tusk Survival Gear | 155 West 23rd St, Kansas City MO | 913-544-9987


913-544-9988

[email protected]

www.7tusk.com

155 W. 23rd StKansas City MO, 65043

BUSINESS SYSTEM

40% Opacity on footprint

10p left margin6p bottom margin

3p top and side margin 12p, Footprint is 100% vertical, bleed

7t


7t



SEVEN TUSKS

survival gear

7 Tusk Survival Gear: concept is geared towards adults that enjoy camping, hiking, survival & zombie apcalypse prepping. this design has a more rugged style geared for xtreme sports.

7t



913-544-9988

[email protected]

www.7tusk.com



7t is centered on cardThe business card is the only time the secondary copy can used above the logo.

Custom die cut only for business cards.

7t


7t



SEVEN TUSKS

survival gear

7 Tusk Survival Gear: concept is geared towards adults that enjoy camping, hiking, survival & zombie apcalypse prepping. this design has a more rugged style geared for xtreme sports.

7t



913-544-9988

[email protected]

www.7tusk.com


envelope


18p

3p top and side margin

24p

19p

LOCATIONSWe choose buildings that have character in them. Buildings we can show our style of product and something you won’t miss when driving by. more more more more more more more at least four lines of text will make this a nice rounded little block of text.

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Our current location (right) 45 West. 23rd st, Kansas City MO 64102 and our upcoming location at 1414 Wyoming, Kansas City, MO 64102. We are always looking for our next diamond in the rough.

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ADVERTISINGprint

billboard

Survival Gear that Will Outlive YOU

7Tusk.com

We choose our billboard locations like we choose our store fronts, we like character and what better way to show that than a 100 year old building. For our add and billboards we try to create a shock value in our design. This is an effective way to get website traffic, from there our merchandise does the rest.

DIGITALmobile ap

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website

MERCHANDISE

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RESEARCH

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This research describes our product in a nutshell, zombie apocalypses, nuclear fallout, and extreme outdoor hiking and survival.

7 Tusk Survival Gear

Documents

Transcript of 7 Tusk Survival Gear