50thSpecAnnivEd Applause

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    SEPTEMBER 2013PHILIPPINES

    Celebrating All That One Woman CanBe

    Years of Beauty50

    SPECIALAnniversary Edition

    appaus

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    50 years ago

    Mary Kay Ash had a dream

    that became a reality

    which launched an empire

    that spans the globe

    and changesour world

    byenriching womens livesevery day.

    If One Woman Cando all that,

    just imagine what YOU can do.

    One Woman Canbe

    an inspiration

    an original

    ahead of her time

    flawlessly unique

    a role model

    more than she imagined

    a true beauty

    anything she wants.

    One Woman Can be YOU.

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    CELEBRATING

    With $5,000, Mary Kay and

    20-year-old son, Richard Ro

    launch Beauty by Mary Kay

    a small office space in Dallas

    Exchange Park.

    Little do they know they are

    opening opportunities for mi

    across the globe. The origin

    Beauty by Mary Kay set

    includes Magic Masque, a

    powdered oatmeal formula t

    customers mix with water.

    Sept. 13, 1963

    50

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    1964Seminarbegins morelike a large family dinnerthan the grand gala itis today. Mary Kaycooks chicken and

    jalapeo dressing for

    200 IndependentBeauty Consultants.She decorates withcrepe paper andballoons to celebratetheir first anniversary.

    1965Since a great image caninspire confidence, successand pride, its no surprise thatthe Career Apparel programis among the first developedafter the Company opens.

    1966Mary Kay marries Mel Ashon January 6. They marryon a Thursday, and on every

    Thursday after that, Mel givesMary Kay a gift, sometimescandy or a flower, other times,a cherished collectible.

    1969Make it pink!

    Mary Kay Ashrequests a pinkCadillac and createsthe Career Car program.Thefirst pink Cadillacs are awardedto the top 5 IndependentSales Directors. Today, morethan 1,200 Independent SalesDirectors earn the use of aMary Kay pink Cadillac.

    1970First diamond bumblebeepin.Mary Kay Ash tells thestory of how aerodynamicengineers are unableto understand how thebumblebee flies. The

    bumblebee symbolizesthe can-do spiritto achieve newheights.

    1971Mary Kay opens its firstinternational subsidiary in

    Australia.

    1975The Star Consultantprogramis born! Mary K

    Ash leads a challenge tohold 10 skin care classein a week! Ryan Rogerslaunches a similar challe

    in 2011 and holds 10 skcare classes of his own!

    Today, Star Consultantsreceive beautiful prizes athe Ladder of Success p

    1979

    Company is featured oCBSs 60 Minutes,makMary Kay a householdname and leading thousof women to becomeMary Kay IndependentBeauty Consultants in thUnited States.

    WATCH 60 MINUTES INTERVIEW

    Get the free mobile app at

    http://gettag.mobi

    ears

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    1982rst nationallylevised commercialrs in the Unitedtates.

    1984ary Kay Cosmetics,c. appears in 100est Companies

    o Work for inmerica.

    1989ary Kay is amonge first companies

    o enact a recyclingrogram.Today,ink Doing Green itiatives are at workround the world.so, Mary Kayobal retail sales

    op $1 billion!

    2003Worldwide IndependentBeauty Consultantsexceeds 1 million.Today,sales force are locatedin more than 35 marketsthroughout Europe, Asia-

    Pacific and the Americas.

    2009Mary Kay launches its

    YouTube channel andFacebook page.

    2011Mary Kay is the only cosmeticscompany to be named one ofBrand Keys Top 10 BrandsThat Delight,along withcompanies such as Apple andFacebook.

    2012Mary Kay hits 1 million fanson Facebook.

    2013Mary Kay hits its goal of3 million IndependentBeauty Consultantsaround the globe on its50th Anniversary!

    Mary KayPhilippines'model Fatima

    Amor Saquilabonwon the titleas the new faceof Mary Kay

    Asia Pacific afterwinning the OneWoman CanTM

    Beauty Contest.

    1996The Mary Kay Ash

    Charitable Foundation isestablished.Since then,

    the Foundation hasawarded $18.6 millionin grants to scientistsfocusing on curing cancersthat affect women and$28 million to sheltersand programs addressingdomestic violence inthe United States.

    2000Demand for products thatpromote younger-lookingskin increases. Today, theTimeWiseMiracle Setand supplements continueto be top-selling products.

    Mary Kay Philippineswas born.

    50thAnniversar

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    HeartMary Kay

    BEAUTY WITH A

    Countless business leaders have

    made great strides and achieved much

    success but no one quite compares

    to Mary Kay Ash. She was a business-

    woman, an innovator, a teacher and

    motivator, and a philanthropist.

    Mary Kay Ash proved One Woman

    Can do amazing things. As an

    entrepreneur, she started her business

    in a tiny storefront in Dallas, Texas.Her dream?

    To help

    other

    women

    transform

    their lives.

    That dream

    became

    reality. Today the Company comprises

    a global independent sales force thatnumbers 3 million in 35 markets and

    growing. It has been said no other

    company wholeheartedly embodies

    the values and reflects the beliefs of its

    Founder more than Mary Kay. 50 years

    later, her timeless people-centered

    philosophies drive this global Company.

    The groundwork she began continues

    to touch the lives of others and open

    new opportunities. Mary Kay Ash wasone of a kind. She exemplifies how

    One Woman Can transform her life,

    become her most

    beautiful self and

    enrich the lives of

    countless others.

    THE INNOVATORMary Kay's priorities of God first, family second, business thirdallow the

    independent sales force members the flexibility to work their businesses when they

    Mary Kay Ash opened the country so new team members could be added anyw

    This open territory approach is supported by another innovation, the Mary Kay

    Adoptee program, where adoptee Independent Beauty Consultants can particip

    their local adoptive Independent Sales Directors' programs.

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    The Business-Woman

    Little did Mary Kay Ash know that

    day as she sat at her kitchen table

    writing her likes and dislikes from he

    experiences in the corporate world,

    that she was creating a business

    plan for a new kind of business. One

    that would reward effort, recognize

    achievement and enrich the lives of

    millions. She knew if the independen

    sales force fell in love with theproducts, it would be easy to share

    them with others! She believed in he

    products as much as we do today

    Mary Kay Ash knew that happy

    customers are more likely to be repe

    customers! In business, P & L refers

    Profit and Loss, but for Mary Kay As

    it also stood for People and Love.

    Treating others with kindness

    and respect, the Golden Rule,

    was the force behind Mary Kaybusiness plan. She felt abiding

    by the Golden Rule helped

    promote integrity, performance,

    sisterhood and satisfaction.

    As she said, Things change

    hemlines swing, hairstyles evolv

    new products come and go

    butvalues are timeless!

    Mary Kay Ash also realized early on that everything is subject to change except her

    principles and on those she stood firm. Standing still is like moving backward, she

    once said. If you dont go forward, others zoom past.

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    You can do it! Mary Kay Ash

    often talked of her mothers positive

    encouragement and its impact on herlife. She heeded the wisdom of her

    mother and was the ultimate practitioner

    of making others feel important. She

    always imagined an invisible Make Me

    Feel Important sign around everyones

    neck. When meeting someone, she

    looked them in the eye, touched or held

    their hands and spoke just to them.

    Mary Kay believed in praising

    people to success with words,

    actions, ribbons or thank-you

    notes. She believed if you said you were

    GREAT,you were on your way tobeing great.

    She was a pioneer when it came to

    sharing best practices and saw the

    impact of sharing. If you have an idea

    and I have an idea, we each have oneidea; but, if we share them, we have two!

    Mary Kay was proud of women from

    all walks of life who honored their

    commitment to share that these

    women stood united to help enrich

    lives everywhere!

    TheMotivator

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    The Philanthropist,AdvocateCareful use and reuse of resources was

    part of Mary Kay Ashs personal and

    Company philosophy. In fact, the Company

    was among the first to use refillable makeup

    compacts. In recognition of the Companys

    recycling efforts, more than 300,000 trees

    have been planted in United States forests.

    She always felt a mission to share her lifes

    blessings with others. Today, her personal

    philosophy expands through The Mary Kay

    FoundationSM. Thanks to the help of the

    independent sales force, the Foundation has

    donated a whopping $50 million in grants

    toward cancer research and the prevention of

    violence against women!

    In the Philippines, the Company continuously

    participates in various community service

    activities that cater in helping Filipino women

    and children enrich their lives.

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    Heres to 50 more!

    HAPPY ANNIVERSARY,

    Mary Kay

    Mary Kay World HeadquartersDallas, Texas, USA

    www.facebook.com/marykayphilippi

    www.youtube.com/marykayphilippin

    MARY KAY (PHILS), INC.

    2nd Floor, Allegro Center

    2284 Pasong Tamo ExtensionMakati CityTel: (02) 859-6222 / 859-MARYMobile: (0922) 889-4128 (call only) (0917) 866-0488 (SMS only)Fax: (02) 859-6299Email: [email protected]

    QUEZON CITY

    Mezzanine, Unit M-14AShoppes@VictoriaVictoria Towers, Timogcorner Panay AvenueQuezon CityTel: (02) 371-8355 /

    (02) 371-8322Mobile: (0923) 724-6431

    DAVAO CITY

    Ground Floor, Philam LifeRizal Street, Davao CityTel: (082) 224-5956Mobile: (0923) 724-6432Fax: (082) 224-5955

    CEBU CITY

    Ground FloorCebu CapitolComm. ComplexN. Escario StreetCamputhaw, Cebu CityTel: (032) 254-8081Mobile: (0923) 724-6433Fax: (032) 253-4661

    ZAMBOANGA CITY

    2nd Floor, YPC BuildingVeteran's Avenue7000 Zamboanga CityTel: (062) 992-6222Mobile: (0923) 252-0153

    a member of:

    DIRECT SELLING ASSOCIATION

    OF THE PHILIPPINES, INC.

    www.dsap.ph

    www.twitter.com/ilovemarykayph

    www.instagram.com/ilovemarykayp