5 Pinterest Secrets that

Get You Leads

Presented by: Chris Marentis 

February 26th

Webinar

Why Pin ?

Sell more without actively sellingRepurpose content to get more leadsCan be more powerful than other social media platformsReach buyers while they're shoppingGet more leads from your website

First things First…

What makes Pinterest different from other social media platforms? Can I use it to benefit my current social

media accounts?

------Common Question------

How do I get sales from Pinterest?

------Common Question------

How can I use it to drive traffic to my website?

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Pinterest reaches

decision makers and

drives more sales

than any other social

network! Create

content that appeals

to them.

Secret 1

Pinterest Reaches Decision Makers

4 out of 5 Pinterest users are women, and women make the purchasing

decisions in 75% of America households

Pinterest Sells…

Pinterest users spend more than users on any other social media site.

Nearly ½ of all U.S. online shoppers have made a purchase based on a Pinterest recommendation.

Pinterest content can

be Evergreen…it has

no expiration date!

Use rich pins &

organized boards to

help users find you.

Secret 2

Content Categories: Staff Centric Images (ex.The Team at

Work) Specific Project Photos (ex.Townhouse

repair, before and after) Tips (ex. 5 Ways to Winterize your home) Products (ex. Our Favorite Energy

Savers) Blogs Infographics – produced in-house & from

other sources Video – webinars, testimonials, Slideshows Podcasts Local Board (ex. Our Community

Projects)

Make it Count: When deciding on content to pin: Imagine you are posting to a public bulletin board…Relevance is the name of the game, so create content your audience will benefit from.

Boards for Your Business

Pinterest Boards: Before & After

Pinterest Boards: Current Trends & Holidays

Take advantage of the impact seasons have on your sales & create boards that reflect your customers seasonal interests.

Tip:

Pin Glossary Product Pins - display product info including price, dimensions, description, color etc. 

Article Pins - include the headline, author, description & link to increase exposure for your writing

Place pins - include an address, phone number & map (great for local businesses)

Place Pin

Product Pin

Article Pin Article Pin

Secret 3

Visual content is the

currency on Pinterest.

Be Visual and they

(your desired

audience) will come.

Want potential buyers to look at your content?

Then Remember this: Pinterests layout is visual so your images are what set you apart.

Pinterest Makes All Content Visual

Your business is where it is today due to a vision. Show what inspires your business by making “idea” boards to represent the attitudes, influences, locations, & leadership behind your business.

Use Visuals to Inspire Pin-ers to Buy

Visual means: color & high quality images. Enticing image descriptions are icing on the cake (but keep them short).

Images That Get the Most Repins

Bright, light Images (not dark)Vertical Images (w/ 2:3 ratio) Images w/ warm color palettes (reds & oranges instead

of blues & greens)Saturated Images Images w/ less empty background space

VS.

Incorporate Marketing Collateral

Make coupon boards & Use hashtag #coupons

Pinterest Boards are

Google searchable,

making Pinterest a

hefty player in the

SEO game. Harness it

to move up in Google

rankings & drive

traffic to your blog!

Secret 4

SEO Amplified – Build Links to Your Website

In your Pin Descriptions:

Incorporate links, including links to your website,

use hashtags & keywords

In your Board Titles:

Include keywords (ex. Virginia Dental Office)

Integrate your Pins:

With Facebook & Twitter

2-Steps to Optimize Your Images…

1. Name images using keywords + hyphens – so search engines can find them and bring people to your boards who are interested in your services or learning about a topic you cover in a blog post, etc.

2. Use descriptive file names and alt text to make your boards more findable in Pinterest + Google search

(Alt Text: text equivalent of a photo) ex. gutter-replacement

Pin Your Blog: Promote the Categories & Topics You Write About

Write blogs on topics users frequently pin

Feature an image for each blog pin Include a link to the original blog

article

Pin Boards From Google Search

The Most Popular Pin Categories 17.2% Home

3.9% Holidays/Seasonal

The Most Popular Names for Boards 3.15% For the Home

1.86% “Products I Love”

Pin to Your BlogPin blog posts to Pinterest and people will click on the pins & be taken directly to your website

Pinterest is more than

a photo sharing site.

Social Pinners get the

most repins, and

repins equal

meaningful exposure

for your brand.

Secret 5

Be Social

80% of All Pinterest Pins are

Repins

Pin from your other Pinterest boards and from external websites, Repin other users pins, and Like + Comment on other’s pins.

The Goal: Be a contributing part of Pinterest’s community by sharing content.

1,345 repins 119 likes

Build Awareness Around Your Business

By Repinning content that your followers will find interesting or useful you can build your account to become a resource of information for you niche.

Another reason to repin- A notification is sent to the original owner of the content, attracting their attention.

Last but not least, the account you repinned from could return the favor by repinning your pins & exposing your content to their followers, potentially leading to more repins and more traffic to your site.

Summing it Up!

1. Use Pinterest to reach household decision makers while they shop

2. Use Rich Pins & Organized Pin Boards3. Be Visual4. SEO optimize your pins and pin to your blog5. Be Social: Repin, Comment, and Share

other’s content

6. Reuse content from your other social channels

Talk to Us

Chris Marentis is the Founder and CEO of Surefire Social. With over 25 years of experience leading traditional and interactive marketing businesses, Chris is a leader in helping businesses use new technology to enable dramatic growth. Need help or want to find out more?

Come see us to get your FREE Online Visibility Checkup now at www.surefiresocial.com or call 888-804-8685

Who is Surefire Social? Surefire Social delivers personal, comprehensive strategies for effective local Internet marketing. www.surefiresocial.com

To learn more about our Pinterest Services, visit us @www.surefiresocial.com/marketing-solutions