Pinterest Influencers Reveal Their Pinning Secrets
Transcript of Pinterest Influencers Reveal Their Pinning Secrets
PinterestInfluencersReveal TheirPinningSecrets
1. Pin It buttons,they’re useful!All Recipes installed the 'pin itbutton' and made their communityaware of pins through emailmarketing
Within 3 months, more than 50,000recipes were pinned resulting in 139million Pinterest impressions, andincreased more than 900%
2. Post aboutdifferent thingsYour followers have a wide range ofinterests, so why would you only showthem a little piece of what you’ve gotto offer?
Carhoots (2 MIillion Followers isn’t justabout automotive, they haveexpanded beyond that niche intotravel, bikes and even our popular‘animals in cars’ board.
3. Use a Keyword RichPin Description
Influencers April&May (4m followers)value good keyword descriptions.
"Quality, keyword rich descriptionswill appear higher in Pinterest’s feedbecause it is less of a social media siteand more of a visual search engine. "
Due to this the lifespan of a Pin can 31/2 months – 1600X longer than a FBpost.
4. Use Verticalimages
Pinterest Influencers Curalate recentlyreleased stats that showed that,
"images between 2:3 and 4:5 aspectget 60% more Repins than very tallimages."
5. Avoid Imageswith Faces
HegeinFrance (300k followers)recommends depersonalizing images bynot having any ‘faces’.
This makes a psychological influence byallowing the viewer to integratethemselves into the visual, resulting inover 23% increase in the likelihood thatit will be repinned.