3 Reasons To Engage An Experiential Design Agency

3 REASONS TO ENGAGE AN EXPERIENTIAL DESIGN AGENCY FOR YOUR ENTERPRISE

PRESENTED BY ARRAY INTERACTIVE

WHAT IS EXPERIENTIAL DESIGN?Experiential Graphic Design (XGD) involves the orchestration of typography, color, imagery,

form, technology and, especially, content to create environments that communicate.

Examples of this work include way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces.

Increasingly, XGD involves the use of emerging digital technologies and systems that present

dynamic content through motion graphics and make possible rich interactions between a user in a place and the information being provided.

Operating at the intersection of communications and the built environment, the field embraces a wide range of disciplines including graphic, architectural, interior,

landscape, digital and industrial design.

– Peter Dixon, Society for Experiential Graphic Design (SEGD) –

REASON 1TO ENGAGE AN EXPERIENTIAL DESIGN AGENCY

DIGITAL SIGNAGE PROGRAM STRATEGY

• MEET ENTERPRISE BUSINESS OBJECTIVES

• SOLVE CORPORATE + BRAND COMMUNICATIONS CHALLENGES

• ENGAGE IN ENVIRONMENTAL + SPATIAL PLANNING OR DESIGN

AN EXPERIENTIAL DESIGN AGENCY PROVIDES SERVICES TO:

REASON 1: STRATEGY

ARRAY EXAMPLE

REASON 1: STRATEGY

EXXONMOBILCORPORATE CAMPUS SIGNAGE STRATEGYArray worked closely with architectural firm, Gensler to develop a campus-wide corporate digital signage strategy for ExxonMobil that included 26 interactive touch screens within select buildings and over 360 displays on their new 385 acre corporate campus in Houston, Texas.

REASON 1: STRATEGY

CUSTOM-TAILORED CONTENT + CREATIVE

• GENERATE EXPERIENTIAL HIGH-LEVEL CONCEPTS

• VISUALIZE AND SHOW KEY BRAND STORIES

• CREATE IMPACTFUL DESIGNS & COMPELLING MOTION GRAPHICS


REASON 2: HIGH CREATIVE

ARRAY EXAMPLES


NJAHSINTERACTIVE MUSEUM EXHIBIT

Array created a touch interactive experience for the National Japanese American Historical Society (NJAHS) Museum in San Francisco to tell the hidden stories of Japanese American Military Intelligence Service soldiers during World War II that helped the United States and its allies win the war in the Pacific.


SAN FRANCISCO GIANTSBRANDED SOCIAL MEDIA EXPERIENCE

Array was hired by the world champion SF Giants to create a highly branded experience for the @Cafe in AT&T ballpark that would engage fans and make them feel a part of the bigger Giants family and franchise.


LET’S TALK SOON

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CUSTOM-BUILT EXPERIENCES + DEVELOPMENT

• CREATE UNIQUE MULTI-SENSORY EXPERIENCES AND APPLICATIONS

• DEVELOP CUSTOM TECHNOLOGY FOR CUSTOM REQUIREMENTS

• DEVELOP CUSTOM VISUALIZATIONS OF DATA


REASON 3: CUSTOM DEVELOPMENT

ARRAY EXAMPLES


ADOBEBRAND GESTURE-BASED EXPERIENCE

Array was hired by Adobe to create a unique brand experience for VIP visitors when they approach the executive level floor of the Adobe headquarters. Array worked with architectural firm, Valerio DeWalt Train to create a one-of-a-kind branded gesture-based experience.


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ORANGE COUNTY CONVENTION CENTER

DIRECTIONAL WAY FINDING EXPERIENCEArray developed a custom way finding application for Orange County Convention Center, the second largest convention destination in the US. Array integrated into OCCC’s event management system to dynamically display directional information across 66 digital signs in their West Building to help guests know quickly how to reach their destination


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SURFACE

CISCOTOUCH INTERACTIVE CUSTOMER EXPERIENCE

Array conceived a digital interactive experience for Cisco to present the $19 trillion opportunities becoming available in the next decade by the Internet of Everything (IoE). Array tapped into thousands of data points, facts, and figures to create compelling, on-demand data visualizations for 21 countries exhibited at the Cisco Executive Briefing Center in Silicon Valley.


THANK YOU

WHO IS ARRAY?

We're the award-winning experiential design and digital signage agency. We deliver the strategies, creative, content, emerging technologies, and unforgettable experiences that keep audiences emotionally attached to well known brands.

EXPERIENTIAL DESIGN + DIGITAL SIGNAGE AGENCY

OUR APPROACH

• CREATE A UNIQUE STORY-TELLING EXPERIENCE

• ENGAGE AND INSPIRE AUDIENCES

• MAKE AN EMOTIONAL CONNECTION (FEEL SOMETHING)

OUR CLIENTSAdobe Amgen Bexar County Boston Properties Brown-Forman Cisco Citrix

County of Midland ExxonMobil Imperial Oil Ingram Micro Jack Daniels Lockheed Martin NASA

Orange County Convention Center Polycom Salesforce Salvatore Ferragamo San Francisco Giants Sempra Energy U.S. Army

Array is a member of the Association of Briefing Program Managers (ABPM) and SoDA (Society of Digital Agencies)

ARRAY INTERACTIVE

Jeff Dumo | Partner, CEO email: [email protected] direct: 408-444-2531

Hoa Tong | Experiential Creative Director email: [email protected] direct: 408-504-0782

Array Interactive 4040 Moorpark Ave. Suite 128 San Jose, CA 95117

www.arrayinteractive.com

http://www.arrayinteractive.com

3 Reasons To Engage An Experiential Design Agency

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