26 mei 2011 presentatie IF Verhaar
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Beter goed gejat dan slecht verzonnen!
Julie VerhaarChief Fundraising Services
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‘Why should God haveall the best ideas?’
Quote: Ken Burnett
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The Reverse Book Club
Book Aid international (UK)
Je betaald £6.00 per maand en 3 boeken worden uit jounaam naar Africa verzonden. Daar waar ze ze nodig zijn.
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1939£17,663,225(£1.79 miljard)
Payroll givingin UK jaarlijks£106 miljoen
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Collecte
1940 1.9miljoen
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Child sponsorship
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Face 2 face1995OostenrijkGreenpeace13.00050.00042 landen
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Direct mail pack
Amnesty UKKoudIncasso donateursGratis pen10 jaar control packWereldwijd
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Humanity Rose
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Marathon
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Het Glazen huis
•Giro 661•Telefoon•Online•Brievenbus•Veiling•Webshop•SMS•Eigen actie•Bedrijven
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Ken je donateur
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Als fondsenwerver moet je door deogen van de donateur kijken.
Fondsenwervers moeten hungevers goed begrijpen.
Als zij jou moeten begrijpen, danmoet jij hen eerst begrijpen.
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People givePeople giveto peopleto people
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Vraag mensen nietom te geven
INSPIREERINSPIREERze om te geven!
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Open hun en hoofd
daarna komt hun portomonee
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JIJ degeliefdedonateur
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Donor Communicatie
PERSOONLIJK
EMOTIONEELWAARDEREND
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Kickstarter
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Surprise me
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Thank You