2019-2020 · 2019-02-21 · 2019 - 2020 Rate Card Terms and Conditions Net 30 days. Advertiser and...
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2019-2020 MEDIA INFORMATION The Leading Trade Publication Serving the Swimwear, Beachwear, Resortwear, Surfwear and Accessories Industries for 27 Years >> Mission Statement >> Editorial Calendar >> Circulation & Distribution >> Rate Card & Requirements >> Contact Us JULY 2018 For the Love of Water CHILDREN’S BEACHWEAR FOR SEASON 2019 SURF ■ RESORT ■ SWIM ■ WEAR
Transcript of 2019-2020 · 2019-02-21 · 2019 - 2020 Rate Card Terms and Conditions Net 30 days. Advertiser and...
2019-2020 MEDIA INFORMATION
The Leading Trade Publication
Serving the Swimwear,
Beachwear, Resortwear,
Surfwear and Accessories
Industries for 27 Years
>> Mission Statement >> Editorial Calendar >> Circulation & Distribution >> Rate Card & Requirements >> Contact Us
JULY
201
8
For the Love of Water
CHILDREN’S
BEACHWEAR
FOR SEASON 2019
S U R F ■ R E S O R T ■ S W I M ■ W E A R
MISSION STATEMENT For 27 years, The Swim Journal has been recog-nized throughout the swimwear, beachwear, re-sortwear, surfwear and accessories industries as the leading business-to-business publication for buyers, retailers, manufacturers and suppliers including: department stores, specialty stores and chains, boutiques, beach and surf shops, catalog companies, and more, both foreign and domestic. The Swim Journal has secured its reputation of being the industry's leading publication and wishes to thank our dedicated partners, advertis-ers and readers for helping us maintain that sta-tus. The Swim Journal is often referred to as the "bible of the industry" due to its dedication to providing important industry news and the latest information on season trends.
Each well-designed issue, with its beautiful high-color photographs and product layouts, is distrib-uted to approximately 14,000 industry buyers and industry professionals through direct mail and email. The Swim Journal is distributed at most in-dustry trade shows and each digital issue remains on the website with all ads hyperlinked to the ad-vertiser's website for 2 years. Look to The Swim Journal as the number-one source for products and information that swimwear, resortwear and accessory retailers need in order to make their inventories more rounded, their store or department more efficient and their sales more profitable. The Swim Journal keeps its finger on the pulse of the industry, highlighting the trends in all categories - assuring sales success for all.
201- 2020 Editorial Calendar
Tel: 480.366.6025 | theswimjournal.com
>> July 2019 (Print and Digital) The Premier Issue for Season 2020 Space Closing: 6/21/2019 Ad Materials Due: 6/21/2019 Editorial Departments: Diving In (New Lines Debuting This Season) Splash (Industry News) Fashion Swimwear Accessories & Cover-Ups Designer Profiles, Special Features Focusing on Men's Beachwear, Children's Beachwear, Sun Protective Wear, Specialty Swimwear Categories, the Hottest Trends and More TBA) Bonus Trade Show Distribution: CURVEXPO NY, CURVEXPO LV, HAMMOCK, NEW YORK MARKET, OFFPRICE SHOW, SURF EXPO, SWIM COLLECTIVE, SWIMSHOW
>> October 2019 (Digital Only) The Mid-Season Issue Space Closing: 9/20/2019 Ad Materials Due: 9/20/2019 Editorial Departments: Making Waves (What Companies are Rocking the Season) Splash (Industry News), Fashion Swimwear, Accessories & Cover-Ups Special Features Focusing on Men's Beachwear, Children's Beachwear, Sun Protective Wear, Specialty Swimwear Categories, the Hottest Trends and More TBA Bonus Distribution: E-Delivery to over 8,000 opt-in subscribers, global exposure at www.theswimjournal.com for one year. All ads hyperlinked to the adver-tiser's website free of charge.
>> January 2020 (Print and Digital) The Last Issue for Season 2020 Space Closing: 12/12/2019 Ad Materials Due: 12/12/2019 Editorial Departments: Making Waves (What Companies are Rocking the Season) Splash (Industry News), Fashion Swimwear, Accessories & Cover-Ups, Special Features Focusing on Men's Beachwear, Children's Beachwear, Sun Protective Wear, Specialty Swimwear Categories, the Hottest Trends and More TBA Bonus Trade Show Distribution: CURVEXPO NY, CURVEXPO LV, NEW YORK MARKET, OFFPRICE SHOW, SURF EXPO, SWIM COLLECTIVE
Circulation & Distribution
2019 - 2020 GLOBAL REACH FREQUENCY January and July:
Printed and Digital Issues October: Digital Issue
CIRCULATION
14,000+ print subscription base, mail-certified, 100 percent
controlled and qualified 8000+ Digital subscribers
BONUS DISTRIBUTION
CURVELASVEGAS CURVENEWYORK MODE LINGERIE & SWIM
HAMMOCK NEW YORK MARKET
OFFPRICE SHOW SURF EXPO SWIMSHOW
SWIM COLLECTIVE & ACTIVE COLLECTIVE CALIFORNIA
Tel: 480.366.6025 | theswimjournal.com
2019 - 2020 Rate Card
Terms and Conditions Net 30 days. Advertiser and advertising agency are jointly and severably liable for pay-ment. Contracts, insertion orders, purchase or-ders, etc., containing sequential liability clauses will not be accepted. 15% agency commission applies on all display advertising generated by ac-knowledged advertising agencies, provided the account is paid in full within 30 days of invoice date.
Foreign Payments
Please contact International
Media Group for
wire payment details. Advertising Make Up & Design
In-house creative services billed at cost. Material Requirements Preferred format for all adver-
tising material is Adobe PDF file (Distiller for Print). Native files, with the exception of image files made in Adobe Photoshop are discouraged.
All material must be made using CMYK color, and black text should be made by using black only. Never make black text using CMYK. All art must have a resolution of 300 dpi or greater, and line art should be scanned at 1200 dpi.
SEND EMAIL FILES TO: [email protected]
SAFETY MARGINS: 1/4” (.96cm)
from Trim Size
PUBLICATION TRIM SIZE: 8 1/8 x 10 7/8
(20.63 x 27.11 cm)
uClick to play
Display Advertising Rates Rates below reflect full color, gross charge. Size 1X 2X Spread $6,805 $6,465 Full $3,760 $3,572 2/3 $3,135 $2,978 1/2 $2,710 $2,575 1/3 $2,050 $1,948 1/4 $1,730 $1,644 Cover Gatefold: Full Color, 2 pages $ 7,400 4 pages $12,500 Premium Positions Back Cover add 20 percent Inside front or back cover add 15 percent Across inside front cover, Table of Contents, Publisher or Editor’s Letter add 10 percent Frequency discounts based on number of inser-tion orders placed within a 12-month period. CLASSIFIEDS 1/6 Vertical $500 (no agency discounts) MARKETPLACE
1X 2X 3X 1/4 Vertical $950 $900 $700
(Excluding production, no agency discounts)
Premium Banners 728 x 90 pixels
12 months $400 mo. 9 months $450 mo. 6 months $500 mo. 3 months $550 mo.
Standard Banners
300 x 250 pixels 12 months $250 mo. 9 months $275 mo. 6 months $300 mo. 3 months $350 mo.
Web Banner Rates Banner ads will rotate with no more than five other ads
Buyer’s Guide Listing
One full year $1,200 Discounts available for our display advertisers
POLYBAGGED INSERTIONS: Postcard, Flyer, Brochure or Catalog 1 Page $4,800 2 - 4 Pages $6,800 5 or more Pages, call for quote Price based on 10,000 copies
Take advantage of our One-Click Video and Slide Show options. Thousands read and view the digital editions of The Swim Journal on their mobile devices or computers. Per issue $500
Add VIDEO or SLIDE SHOW PRESENTATIONS to your ads
Requirements
Digital Edition Rate CardOnce again in October, The Swim Journal will provide additional support to all advertisers by creating a special Online Digital-Only Edition. All advertisers are invited to join in this exclusive Digital-Only Edition, which we will deliver to our entire “Opt-In” subscriber database and post to the The Swim Journal website for global exposure for two-years. As always, all ads are hyperlinked to the advertiser’s website through our digital issues. Furthermore, the promotion for this edition will include substantial email marketing efforts during October through December. See special rates below.
Tel: 480.366.6025 | theswimjournal.com
Place your ad(s) in our printed issues - July and January and receive a lower ad rate in the October Issue! Please note that the Digital Edition will be created from many of the files from the July 2019 printed edition by converting the hi-resolution files we have. If you decide to repeat your printed advertisements, and for any reason your file cannot be converted, you will be contacted. Also, please note that editorial content will be created by The Swim Journal’s editorial team. However, as we do for all our editions, we invite participating advertisers to send us their latest press releases and images for consideration in the October Digital-Only Edition. For advertising information and special package offers contact Suzanne Bernhardt at [email protected]
Digital Edition Rates Size Digital Only 1X Print Edition 2X Print Edition Spread $2000. $1500. $1000. Full $1500. $1000. $ 800. 1/2 $1200. $ 800. $ 600. 1/3 $ 900. $ 600. $ 400. 1/4 $ 700. $ 500. $ 300.
Tel:
480.
366.
6025
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Sizes & Requirements
AD SIZE WIDTH HEIGHT Full Page 8.125” wide x 10.875” tall TRIM SIZE 206.375 mm x 276.225 mm Full Page 8.375” wide x 11.125” tall with required bleed 212.725 mm x 282.575 mm 2-Page Spread 16.25” wide x 10.875” tall TRIM SIZE 412.75 mm x 276.225 mm 2-Page Spread 16.75” wide x 11.125” tall with required bleed 425.45 mm x 282.575 mm 2/3 page vertical 4.625” wide x 10” tall
117.475 mm x 254 mm 1/2 island vertical 4.625” wide x 7.625” tall
117.475 mm x 193.675 mm 1/2 horizontal 7” wide x 4.875” tall
177.8 mm x 123.825 mm 1/3 square 4.625” wide x 4.875” tall
117.475 mm x 123.825 mm 1/3 vertical 2.1875” wide x 10” tall
55.5625 mm x 254 mm 1/4 vertical 3.375” wide x 4.875” tall
85.725 mm x 123.825 mm 1/6 vertical 2.1875” wide x 4.875” tall
55.5625 mm x 123.825 mm 1/6 horizontal 4.625” wide x 2.1875” tall
117.475 mm x 55.5625 mm Classified 2.1875” wide x 4.875” tall
55.5625 mm x 123.825 mm Live area* 7.625” wide x 10.375” tall
193.675 mm x 263.525 mm Type & Logos must be at least .325 inches from the trim.
EMAIL AD MATERIALS TO: [email protected]
Ads should be submitted as high-resolution cmyk PDFs. • All PDF files must meet PDF/X-1A standards. • CMYK .jpg files will be accepted at 300 DPI as a secondary option. • Images must be 300 DPI (or larger) at size used in advertisement. • Line art must be 1200 DPI at size used in advertisement. • Fonts must be embedded (no subsets) in the PDF document or converted to outlines. • All files must be CMYK only. Do not use RGB or spot colors for images, logos, blocks of color. • If there are large areas of black, use a 4 color process build of 30 cyan, 30 magenta, 30 yellow, 100 black.
TERMS AND CONDITIONS Net 30 days. Advertiser and advertis-ing agency are jointly and severably liable for payment. Contracts, insertion orders, purchase orders, etc., containing sequential liability clauses will not be accepted. 15% agency commission applies on all display advertising generated by acknowledged advertising agencies, provided the account is paid in full within 30 days of invoice date. FOREIGN PAYMENTS Please contact International Media Group, Inc. for wire payment details. ADVERTISING MAKE UP & DESIGN In-house creative services available. Call for a quote.
Tel: 480.366.6025 theswimjournal.com
Contact Us
Publisher Klaas De Waal
Associate Publisher Antoinette De Waal
Editorial Department Suzanne Bernhardt, Managing Editor
Advertising Department Suzanne Bernhardt,
Advertising Sales Manager [email protected]
Administration Department Barbara M. Ragsdale, Administration Manager
Circulation Department Cherri Jonte, Subscription Administrator
Graphics Design Department Randi Karabin, Art and Production Director
The Swim Journal Published by International Media Group, Inc.
60 E. Rio Salado Parkway, Suite 900 Tempe, AZ 85281
Phone: 480.366.6025 Email: [email protected]
Website: theswimjournal.com
