2016 Media Guide ICBA Independent Banker®...

independent community bankers of americaindependentbanker.org l icba.org

2016 Media GuideICBA Independent Banker® mAgAzIne

l e-Newslettersl Websitesl Webinarsl e-Blastsl Sponsorships ...and more!

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Where Community Banking is Always Big Business

2016 Media Information | ICBA Independent Banker®2

We Are Community Banking

ICBA Welcomes You to Community Banking!

The Independent Community Bankers of America®, the nation’s voice for community banks, is the largest banking trade association in the country.

ICBA is the only national association dedicated exclusively to serving and protecting the interests of the community banking industry and the communities and customers they serve. ICBA will connect you with the largest segment of the banking industry, representing community banks of all sizes and charter types throughout the United States.

Readex Research IB magazine Readership Survey, September 2015

l 98% of members believe ICBA positively impacts the community banking industry

l 93% of members believe ICBA Independent Banker® magazine understands and addresses the specific needs of community banks

32016 Media Information | ICBA Independent Banker®

Profile of the Typical ICBA Member Bank

Community banks serve the diverse financial needs of local small businesses and consumers ensuring local economies continue to thrive and grow. In fact, average assets grew 10% and loans are up 11% versus last year.

Asset Distribution of ICBA Member Banks

$Average assets:

303 MillionAverage number

of employees:71 People

Average number of branches:4 Locations

Source: FDIC, June 2015

Average assets:361 Million

Average number of employees: 79 People

l $1.4 trillion in assets

l $1.1 trillion in deposits

l $885 billion in loans to consumers, small businesses and agricultural community

ICBA Member Bankers Are Vital and Growing

11%0-50 Million

9%500 Million-1 Billion

20%51-100 Million

27%101-200 Million

27%201-500 Million

Asset Distributionof ICBA Member Banks

6%1 Billion+

Average number of branches:

5 Locations

Locations nationwide:24,000


ICBA Independent Banker® Magazine is the #1 Choice!More readers choose ICBA Independent Banker magazine as the primary source for community banking news than any other publication. In addition, more companies consistently advertise in ICBA IB Magazine than in any other banking publication.

Advertising Pages Run (January – November 2015)

Market Dominance

Reasons to Advertise in Independent Banker: l 93% of readers are more inclined to use a company they know is committed to supporting community banking

l 85% of readers state ICBA IB Magazine helps inform them to make the decisions to better improve their bank’s business

l 2/3 of readers agree ICBA IB Magazine has advertising that helps them learn about the products and services available to community banks

Independent Banker (ICBA): 304

Bank News: 123

Credit Union magazine (CUNA): 108

American Banker: 75

Federal Credit Union magazine (NAFCU): 55

ABA Banking Journal: 49



Independent Banker® Readership Breakout by Title:

IB Magazine Readers are Deeply Connected:

NOTABLE ACTIONS TAKEN:

l 71% discussed an article in ICBA IB magazine with others l 61% clipped and saved articles of interest l 47% researched a topic further l 21% discussed or saved an ad for future reference l 19% visited an advertiser’s website after reading ICBA IB magazine l 10% actively sought out and/or requested information on a product or service


Reader Engagement

20%EVP, SVP, VP

5% Other

62%CEO, President

5%CTO, COO, CIO

Readership Breakoutby title

8%Director/Manager

of ICBA IB Magazine readers have read or looked through three of the last four issuesl 75%

of ICBA IB Magazine readers have taken at least one action as a result of reading the magazine within the last 12 monthsl 94%

l 38 minutes is the average amount of time an ICBA IB Magazine reader spends reading or looking through a typical issue


ICBA Independent Banker Magazine Is:l mailed directly to Presidents, CEOs, and C-level staff of ICBA member community banks who make the decisions to buy.

l circulated nationally, averaging 13,000 printed copies per month with an average monthly pass-along rate of two people per subscriber. Printed copies are seen by more than 39,000 community bank decision-makers monthly.

l distributed digitally to a opt-in subscriber base of over 50k, twice monthly.

ICBA’s flagship publication, Independent Banker, is the only national magazine solely dedicated to addressing the needs of community bank decision-makers, and is consistently ranked the number one benefit of ICBA membership.

National Circulation Breakout by Region/StateICBA works in partnership with state banking associations across the country to secure public policies in Washington D.C. that serve community banks, their customers and communities.

Central . . . . . . . . . . . 45%

Southeast . . . . . . . . .24%

Southwest . . . . . . . . 16%

Northeast . . . . . . . . 11%

Northwest . . . . . . . . . 4%

45%

24%16%

4% 11%

Source: FDIC, June 2015

IB Circulation & Distribution


Every Issue Includes:

•ICBAChairman’sPerspective

•ICBAPresident&CEO’sColumn

•ComplianceStrategies

•TechnologyInsights

•BankerCaseStudies

•LendingTrends

•NewProduct&ServiceInfo

•PaymentPlanning

•IndustryUpdates

...and more!

ICBA Touch Points

ICBA Independent Banker® MagazineEvery month, ICBA Independent Banker magazine presents timely information and opportunities for community bankers to learn, grow and effectively compete in the financial services marketplace.

ICBA Corporate Associate Membership Demonstrate your company’s commitment to the community banking industry by joining ICBA as a Corporate Associate Member. ICBA member banks look to our approved Corporate Members to find the best products and services tailored to meet the specific needs of community bankers.

Corporate Associate Member Benefits Include:

l mailing privileges to ICBA members

l free listings in ICBA vendor directories (print and online)

l special discounts in ICBA IB Magazine, convention booths and more . . .

For more information, call Patricia Rajdl, AVP of ICBA Corporate Associate Membership, at (800) 422-7285, or download a brochure of benefits at http://www.icba.org/files/ICBASites/PDFs/cambrochure.pdf.

http://0w.icba.org/files/ICBASites/PDFs/Cambrochure.pdf

http://www.icba.org/files/ICBASites/PDFs/cambrochure.pdf


June is ICBA Independent Banker® magazine’s BIG issue: big names in the industry, big news, and big ideas! This special section will focus on the biggest new products and services in the industry and how they can help community banks be more efficient and effective.

This showcase is specially designed for your company to highlight the solutions your products/services provide to the challenges community bankers face everyday.

Bankers want to stay competitive. Show them how your company’s services can help!

ICBA INDEPENDENT BANKER® MAGAZINE PRESENTS

A NEW PRODUCT AND SERVICE SHOWCASE

1) Provide a concern you know is a challenge for community banks and the solution that your company provides.

2) Expand upon how your company’s new product or service can help community bankers through listing product benefits, case studies and/or testimonials.

BIG IDEASF O R C O M M U N I T Y B A N K S

SPACE & MATERIAL DEADLINES:

Space reservation: 4/15/15Copy & logo due: 4/28/15Proof review: TBDPublication date: June 2015

PDF of your advertorial to host on your website

Big Ideas special section promoted through IBmag eNews

� Hosted Link to Big Ideas in Independent Banker's digital edition

Special section hosted on www.independentbanker.org for three months

ADDED VALUE:

ClickonthepromoimageinthemonthsofJanuary,May,June,July,OctoberandNovemberforSpecialSectionopportunities.

Your company’s success story should demonstrate your commitment to community banks and their customers, as well as the benefits your company provides.

Use this opportunity to:

Discuss how your products and/or services have helped a community bank navigate the ever-changing regulatory landscape.

Describe a customized solution that targets a particular challenge or set of challenges facing community banks today.

Share how you’ve worked with a community bank to help offset the cost of implementing a particular product, service or technological enhancement.

Detail how your products and/or services have helped a community bank remain competitive and profitable in today’s marketplace.

PDF of your advertorial to host on your website

Partnering for Success special section promoted through IBmag eNews

� Hosted Link to Parnerting for Success in Independent Banker's digital edition

Special section hosted on www.independentbanker.org for three months

Share Your Company’s Greatest Success Story! Use this advertorial section to highlight how your services have contributed to the success of community banks. Include your company’s case studies, testimonials and best practices to showcase how your company has partnered for success!

partnering for SUCCESSA companion advertorial section to IB’s May feature, ICBA's Best Performing Community Banks

How many times have you heard the

saying “the best defense is a good

offense?” That saying couldn’t be

more true when it comes to providing

comfort regarding the composition and

risk embedded within bank portfolios.

Too often loan portfolios are judged

based on the credit culture and practic-

es of others, when they should be based

on the specific attributes and character-

istics of the customers that combined

make up your portfolio. Many times,

better than average historical perfor-

mance is not enough.

A portfolio is simply the consolidation

of customers, and these customers are a

product of their complex layers of credit

attributes. These customer character-

istics are usually referred to as layers

of RISK. Within this classification, the

term risk is intended to include weight

for good or positive attributes equally with negative attributes.

The layering of these risks at the customer level allows you to:

• Support the strength of your portfolio

• Isolate, track and create appropriate strategies for high-

risk segments

• Increase profitable customer retention while having the

tools to effectively provide comfort to regulators and oth-

er stakeholders that bank management understands the

inherent risk and is doing the right things to manage it

Stress Testing produces diverse outcomes based on the

nature and combination of these layers of risk. Stressing a

portfolio amplifies negative performance characteristics while

barely affecting loans that exhibit primarily positive ones.

Whether your bank has a portfolio of low-risk customers or

isolated pockets of adversely high-risk, when you are able to

prove that risk has been accurately identified and your strat-

egies and practices appropriately address the inherent risk,

you feel empowered and can confidently go on the offense.

For a free consultation, or to learn more about Gateway’s oth-

er services, please contact Mark Shepherd at mshepherd@

gamcolp.com

1607 Tower Grove Blvd., St. Louis, MO 63110

612-720-3916 | www.gatewayassetmanagement.com

Gateway Asset Management

Turn your required Portfolio Stress Test into an empowering experience

[

]

“When we asked Gateway to help us with

our Stress Testing, we weren’t exactly

sure what to expect. Gateway worked

closely with our team to quickly and

painlessly complete the task. We ended

up more than satisfying our regulatory

needs while improving how to illustrate

and prove what we already knew—but

sometimes had a hard time convincing

others of—that we have a great portfolio

made up of great customers. Gateway

helped us move from defense to a more

finely tuned offense”.

— Doug Taylor, EVP ChiEf risk offiCEr,

EasTErn Virginia BanksharEs, inC

Gateway Asset Management

Gateway Asset Management provides custom advisory solutions to the banking, investment and financial services community including due

diligence and portfolio evaluations of all classifications of commercial and consumer assets.

“Partnering periodically with Gateway allows us to

efficiently take advantage of their expertise and indus-

try-recognized processes while enhancing our risk man-

agement capabilities, without having to invest significant

time and resources. They are an outstanding partner.”

ADDED VALUE:

T he Commercial Bank is an independent community

bank serving the financial needs of the citizens and

businesses in Oglethorpe and Athens-Clarke County,

Ga. The Commercial Bank’s commitment to the commu-

nities has remained unchanged since it opened in 1924

with its simple philosophy: dedicated to providing per-

sonal financial services with a commitment to the com-

munity.

As one of the few remaining locally owned and op-

erated community banks serving the Athens area, The

Commercial Bank has the unique ability to customize

common sense solutions for each of its customers. This

approach allows the Bank to differentiate itself from the

regional and national banks that often use an impersonal

“one-size fits all” approach. Through the years The Commercial Bank has made

many positive changes. This bank has focused on making

recent investments in people and technologies, ensuring

its customers have access to both unparalleled service

and great products. “Before recently starting our bank’s

new initiative targeting business prospects, we needed to

upgrade our bank’s electronic banking platform and prod-

ucts in an effort to be competitive with the larger regional

and national banks in our area,” says bank President and

CEO Mike Sale. IBT, headquartered in Cedar Park, Texas, designs

and delivers software solutions for community financial

institutions throughout the United States. IBT’s i2Suite is

a repository for a community bank’s core system and its

ancillary systems. It supports all delivery channels and

enables everything to be tracked and managed from one

simple interface. “Within the first six months of launching

IBT’s i2Suite, we gained several new business customers

which directly led to growth of more than $3 million in

deposits and $5 million in loans to the Bank,” Sale says.

The Bank replaced all of its existing systems with

IBT’s integrated cloud solution, i2Suite, which included

core processing, online and mobile banking, document

imaging, integrated image teller, customer relationship

management and fraud monitoring. The Commercial

Bank employees went from working with five different

IBT

“By utilizing IBT’s core processing with their remote deposit capture capability and their online banking product, we are hearing from new business customers that our electronic banking product is providing a better customer

experience. We have gained several significant business relationships as a result.” — MikE salE, PrEsiDEnT & CEo, ThE CoMMErCial Bank

The Commercial Bank sees growth after selecting IBT’s innovative technology suite

[

]

systems that didn’t communicate with each other, to one

consolidated environment where all of the information

can be managed with ease and convenience. “By

utilizing IBT’s core processing with their remote deposit

capture capability and their online banking product,

we are hearing from new business customers that our

electronic banking product is providing a better customer

experience. We have gained several significant business

relationships as a result,” Sale says.IBT Makes a Difference with i2Suite

IBT is an industry-leading financial services soft-

ware firm, established in 1999. The company devel-

ops and hosts a suite of powerful software solutions

that allow community banks to provide a complete

menu of cutting edge banking services to customers

anytime, anywhere. IBT specializes in providing complete enterprise

digital cloud automation for financial institutions that

improve efficiencies and provide end-to-end core, mo-

bile and payments solutions that touch all internal

processes and customer channels. Core processing,

Check 21 proof automation, remote deposit capture,

mobile banking, online banking with bill pay, personal

financial management, document imaging and CRM

with 24/7 support services make up what is known as

IBT’s i2Suite. The company focuses on its customers

first, delivering reliable technology, experienced per-

sonnel and ongoing training. If you would like more information on the software

solutions we provide or a product demonstration, con-

tact us or visit our website at IBTapps.com. While

you’re there, take a look at the information about our

1st Annual User Conference being held in Austin, Tex-

as, October 12 -14!

1101 Arrow Point Dr., Ste. 305, Cedar Park, TX 78613

512-616-1100 | [email protected] | www.IBTapps.com

“Our customers are interested in many of the applications in our i2Suite.

They run within a single system or as a stand-alone product, providing a

simple approach to business continuity and implementation. We like to

say that IBT puts the pieces together to work for you, a key component of

The IBT Difference.”

— Mark DiTTMan, iBT CEo


SPACE & MATERIAL DEADLINES:

Space reservation: 3/17/15Copy & logo due: 3/30/15Banker Headshot due: 3/30/15Proof review: TBDPublication date: May 2015


Use this turnkey profile to help banks connect a face to your brand, learn more about your company’s leadership and understand the benefits of your services in a real and engaging way. Highlight hot projects you are currently working on, a new product launch or your company’s unique philosophy. This is the perfect environment to underscore your company’s authenticity and personality.

SPECIAL ADVERTORIAL SECTIONSPECIAL ADVERTORIAL SECTIONSHAWN

O’BRIENPresident,QwickRate

GREGDINGENS

Head of Investment Banking,

Monroe FinancialPartners, Inc.

QwickAnalytics™, the University of Notre Dame, QwickRate and Monroe Financial Partners, Inc.: What’s the connection here?

This is a case of one great community—that being our alma mater—bringing together two people with common interests. We’re both Notre Dame graduates. In fact, Greg played football for the Irish. And we both lead companies focused on helping community banks. Monroe spends time analyzing banks and providing advisory services (investment banking, valuations, market making), and QwickRate has always been in the business of streamlining banks’ work and processes. We saw that by combining our strengths and sharing Monroe’s industry expertise, we could bring real benefits to QwickRate subscribers. That’s how Monroe became the brains behind the new automated QwickAnalytics products.

When your companies teamed up to bring QwickAnalytics to market, what was your thinking behind these data products?

We designed the solutions after asking regulatory agencies where they saw the biggest unmet needs. They stated that the ongoing education of directors was one of their biggest

concerns. We also interviewed some bankers who were spending days to manually analyze data and present it in a concise, useful format, or paying exorbitant fees to consultants. Other bankers were using alternative providers, but that meant suffering through a huge overload of data that’s neither valuable nor convenient. QwickAnalytics eliminates all those problems. It does everything—the calculations, models, formatting and reports—very cost effectively. Now banks can just click to access or provide analysis to directors, shareholders and examiners.

What kind of feedback have you been getting from the bankers?

Fantastic. We’re hearing from bankers who love these products and are already relying on the Bank Performance Reports to meet their own internal data needs, in addition to educating and informing the board. They’re thrilled that a few mouse clicks will produce this high level of professional and user-friendly analysis. For instance, they can just press a button and hand examiners a comprehensive Credit Stress Test report. Community bankers have a lot of challenges to tackle. Manually preparing or paying consultants for this kind of analysis doesn’t have to be one of them.

100 North Riverside Plaza, Ste. 1620, Chicago, IL 60606312-327-2530 • www.monroefp.com

Alumni Greg [left] and Shawn [right] on the campus of their alma mater, the University of Notre Dame.

PHOTO: EMILY ALLISON

See what QwickAnalytics offers(and why you should sign with us)!

Make analytics a snap.We can help.

1350 Church St. Ext. NE, Ste. 200, Marietta, GA 30060800-285-8626 • www.qwickrate.com

Printed in ICBA Independent Banker® magazine.

SPECIAL ADVERTORIAL SECTION

PHOTO: EMILY ALLSION

What marketplace changes will have the

biggest impact on community banks in

2015?

Community bankers will see expanded

regulatory rules and enforcement, including

an increased emphasis on fair and responsible

banking practices. Two significant challenges

will be addressing the new TILA-RESPA and

HMDA requirements. The good news is that

bankers will also see opportunities for growth—

commercial and indirect lending are two

promising areas that come to mind.

How is Wolters Kluwer Financial Services

poised to create solutions to meet the

growing needs of community banks?

For more than 60 years, Wolters Kluwer

Financial Services has been a trusted advisor

for community banks, helping them manage

compliance, risk and performance through our

unmatched mix of technology solutions, services

and expertise. It’s why more than 90 percent

of U.S. banks work with us and why we are an

ICBA Preferred Service Provider.

Our team consists of former bank compliance

officers, regulators, attorneys and software

developers who continuously monitor and study

the impact of new regulations like TILA-RESPA

and HMDA. They apply and infuse their deep

insight and expertise into all of our solutions.

For example, our experts have identified more

than 400 regulatory citation changes that

impact banks’ documents, processes, policies

and procedures in order to meet TILA-RESPA

requirements. Our proactive approach helps

ensure that institutions will be in compliance

in advance of the deadline. Ultimately, Wolters

Kluwer Financial Services can help banks make

the right decisions with confidence so they can

focus on growing their businesses safely and

profitably.

BRIAN

LONGE

CEO,

Wolters Kluwer

Financial Services

PHOTO: K RISTIE ANDERSON

Brian Longe at

home with his dog,

Newport.

TILA-RESPA

Resource Center

100 S. 5th St., #700, Minneapolis, MN 55402

612-656-7700 • www.wolterskluwerfs.com

Printed in ICBA Independent Banker® magazine.

The samples above feature stylized black/white shots expressing a modern, innovative approach with a pop of color adding an element of interest. Click here to view the entire section.

Spotlight your company’s premier thought leader in January’s special section of Independent Banker® magazine, Faces of Leadership.

Full Page Spread

EXECUTIVE QUESTION OPTIONS:

•What changes in the marketplace will dictate growth in your category of business?

• How is your company poised to create solutions that meet the growing needs of commu-nity banks today?

•What new products, services or technologies are your community bank customers most interested in and why?

•Where are the strongest growth areas for your company?

•Design your own question that allows your executive to provide an answer that sheds light on your company or explain his or her creative pose or setting (e.g., depicting a personal hobby or company initiative).

An advertorial accompaniment to IB’s feature: 2016 Industry Report Card

& Community Banker

Perspectives

Faces of Leadership

2016 EDITORIAL CALENDAR

January Management & Leadership Issue

n Industry Report Card—2016 Special Report

n CommunityBankerPerspectives& Industry Partner Perspectives*

n Regulatory Outlook

n LendingStrategies

n FinancialLiteracy

n Electronic Payments

*A special section opportunity to profile your company’s leader, highlight their thoughts on the industry and what your company is workingon.ValueaddbenefitsincludeURLs,marketingpromotionand more. Click on the image for details.

ICB

A IndependentB

anker | April 2015

I N D E P E N D E N T B A N K E R . O R G

AP

RIL

20

15

» ICBA’s Community Banker University®

» Lending Success Stories» Technology for Contact

Centers

ICBA’s officers and Executive Committee members for 2015-16

READY TO LEAD

April is

Community Banking

Month

Space 11/19/15Materials 12/4/15

Space 2/23/16 Materials 3/7/16


Space 3/24/16 Materials 4/6/16



February ICBA Convention Preview Issue*

n LegislativeEffectivenessReport

n ConventionAgenda&Events

n Risk Management

n Payment Strategies

n Data Analytics

n LendingSoftware

*Advertise in both the February and March issues and get a resource ad in the Community Banking LIVE Guide. Convention exhibitors can participate in the exhibit hall event Mad Dash for Cash.

Bonus Distribution: Compliance Institute

April Community Banking Month*n ICBA’sNewExecutiveCommittee

n Mortgage Portfolio Analysis

n Risk Mitigation Strategies

n Emerging Technologies

n Fraud&Security

n Card Strategies

*ICBA will highlight activities and celebrations happening across thecountryalongwiththe“GoLocal”campaignpromotinglocaleconomic spending.

Bonus Distribution: All non-ICBA member community banks, Washington Policy Summit, and Fraud Institute

May Best Performing Banks Issue*n KeystoBanks’Success& Partnering for Success Case Studies

n NewRevenueGrowthOpportunities

n Platform Integration

n Mobile Engagement

n LendingTrends

n IT Solutions

*ICBA reports the industry’s best performing bank segments by asset size, type region, ROA and ROE.

Bonus Distribution: CommunityBankITInstitute,BSA/AMLInstitute,andLendingBestPracticesSummit

March ICBA Convention Issue*

n ICBA’s Incoming Chairman Profilen Compliance Trendsn Fin-Tech Solutionsn PerformanceLendingn Future Banking

n Investment Strategies

*Advertise in both the February and March issues and get a resource ad in the Community Banking LIVE Guide. Convention exhibitors can participate in the exhibit hall event Mad Dash for Cash.

Bonus Distribution:ICBANationalConvention

June The BIG Issue*n LargerCommunityBanks

n IB’s B.I.G. (Banker Innovation Guide) (New Product & Service Showcase)

n Big Data

n Compliance Resources

n OnlineLending

n Evolving Technologies

*This issue will highlight: Big Shots in the Industry, CelebrityBankers,BigNews,BigDeals,BigIdeas,etc.

Bonus Distribution: Compliance Institute

Convention LIVE Guide*

®

®

®

®

Independent Banker®

Independent Banker® magazine’s

DECEMBER ISSUE HIGHLIGHTS

IB’S 2014 TECH•KNOWLEDG•eSOURCE

CALL RACHAEL SOLOMON TO RESERVE YOUR SPACE AT: 612-336-9284 Dec. Space Commitment due

Dec. Buyer’s Guide Materials dueDec. Ad Materials due

10/21/1410/29/1411/3/14

• Tools of the Trade — Areviewofsomeofthebestcommunitybankingtoolsof2014

• Data Analytics — Capturingandanalyzingdataforgreatercross-sellingandprofitability

• Data Security — Howcommunitybankerscancombattoday’scybersecuritythreats

• Mobile Payments — Hownewpaymentplatformswillaffectcommunitybanks

• Retail Delivery — On-boardingsoftwareforimprovingfrontlinecustomerserviceinthebanklobby

• Mortgage Lending — Howlendingsoftwarecancapturemortgageandcompliancesystemefficiencies

• Compliance Overview — Examiningthepastyear’srules,guidelinesandexamsandwhatitmeans

• EFT Fraud — Strengtheningcomplianceprocedurestothwartwirefraud

• Social Media Compliance — Debunkingsocialmediamythsandprovidingtherealinformationbanksneed

• Retail Sales — Perspectivesonimprovedcross-sellingforboostingprofits

Highlight your company with an InfoByte in the 2014 Tech•Knowledg•eSource:

• InfoByteforTechnologycompaniesadvertisinginthisDecember’sissue..............................................$675• InfoByteforTechnologycompanieswhoonlyparticipateintheTech•Knowledg•eSource..............$1200

** Please email materials noted above to [email protected] by October 29.

Independent Banker® magazine announces

THE COMMUNITY BANKERS OF THE YEAR!

ICBAwillrecognizeandhonorcommunitybankersnationwidewhohavedemonstratedexceptionaltalentandleadershipat

theirbanksandthroughouttheirlocalcommunities.OneNationalwinnerand3RegionalWinners(Eastcoast/Mid-west/Westcoast)willbeselected,recognizedandprofiled.

TheDecemberissueofICBAIndependent Banker will alsoexaminethenewtechnologyapplicationsandsoftware

developmentsthatstreamlinecommunitybanksoperations,helpthemmakesmarttechdecisionsandsatisfytheircustomers.

2014 TECH • KNOWL- EDG • eSOURCEAm fuga. Os recaero vendae peribus ilique et doluptas sunt, id minctatem quiam,

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Your InfoByte includes:

• Company Description—Yourbestsolution;25wordsmax.• Contact info —Address,website,andphone#• 4-Color Logo—.tiffor.epsfileformatsonly

eSource Benefits include:

• Publishedinprint&digitaleditions• HostedonIBmag.org• PromotedthroughIBmag eNews• Hyperlinksonlineandindigitaledition

SPECIALBonus Distribution

to EVERY Non-Member

Community Bank Nationwide!

InfoByte




COMPANY, INC.




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http://independentbanker.org/wp-content/uploads/2015/10/JuneInnovationShowcase16_promo.pdf

http://independentbanker.org/wp-content/uploads/2015/10/partnering4success_Advertorial16.pdf

http://independentbanker.org/wp-content/uploads/2015/10/JanIPP_2016.pdf

http://independentbanker.org/wp-content/uploads/2015/10/JanIPP_2016.pdf

http://independentbanker.org/wp-content/uploads/2015/10/partnering4success_Advertorial16.pdf

http://independentbanker.org/wp-content/uploads/2015/10/JuneInnovationShowcase16_promo.pdf

http://independentbanker.org/wp-content/uploads/2014/10/MD4CPromo_2015.pdf


2016 EDITORIAL CALENDAR

Demonstrate your commitment to community banks, their customers and the benefits your company provides.

Power Lending Partners Advertorial Ideas:

Showcase how your products and/or services have helped a community bank increase loan volume

Describe a customized solution that targets a par ticular challenge or set of challenges facing lenders

Explain how you’ve helped a community bank streamline efficiencies

Detail how your products and/or services have helped a community bank remain competitive and profitable in today’s marketplace

Illustrate how your company boosts community bank lending!IB magazine's advertorial section highlights companies that provide lending services to community banks. This special section maximizes your exposure as a leading lending expert and helps establish greater credibility on the challenging loan management issues our bankers face today.

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stias expla iunt ilique sunt aborporitiis sinvel int ut volore vol-

ores sundus ulpa suntiores veriae enitas dolor aut voluptatur

aut quo is reriore senias vendi atem faccus velesci psamet essi offictati conse ndist am volum fuga. Ratquae dis eatem

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aut mosam eos ut officid ipiet, quist eatquatuscia qui delitio

qui net quiat quam ex estiumendit audiste susae ipitaquaepe

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issitia nonsequias acil ium aute nust, officius recti dolores

aboribeate cuptas et a nus dis estiorit qui quae natem si abor

aut quos experum ut Vero mossit quiatiu ntiisti atationectur

sunt volorup tatiuntem quae. Qui reroris plam quae voleculpa volessi nvenihici te

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Community bank decision-makers are under great pressure to comply in multiple areas of the bank. Share your industry expertise and help them stand strong!

IB magazine has designed a special section for companies to highlight the benefits of their compliance services, address current challenges, and offer best practices on how banks can effectively meet deadlines and stay on top of the increasing regulatory demands.

Topics of Interest:

• Risk Management • Regulation and Compliance Burden • Technology and IT Security • Increasing Interest/Lending• Mergers & Acquisitions • Succession Planning• Other — be proactive!



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1101 Arrow Point Dr. #305, Cedar Park, TX 78613

512.616.1100 | IBTapps.com

The Bank Director 2014 Risk Practices Survey,

sponsored by FIS, identified several groundbreak-

ing findings. Among them, the survey revealed

that banks that have the board of directors fully

engaged on risk and compliance and use a risk

oversight committee at the board level, regardless

of asset size, perform better financially than oth-

ers. While a best-practice approach to risk man-

agement is positively impacting financial perfor-

mance, banks are still grappling with challenges

such as understanding how new regulations pose

risk to their institutions. Bank Director surveyed more than 100 inde-

pendent directors and senior executives of banks

with over $1 billion in assets—58 percent with

assets between $1 billion and $5 billion, 24

percent with assets between $5 billion and $10

billion, and 18 percent with assets of more than

$10 billion. Survey findings show that the volume and

pace of regulatory changes, along with keeping

up with regulatory expectations of risk manage-

ment practices, top the list of banks’ biggest risk

management challenges. The volume and pace of

regulatory changes are cited by 55 percent as the

leading factor most likely to cause risk failures in

the bank’s processes and systems, and keeping


ment practices is cited by 48 percent as the big-

gest risk management challenge. Additional findings present compelling ev-

idence that community banks are struggling to

comply with regulatory changes:• Next to cybersecurity, compliance is the sec-ond leading risk category bankers are most concerned about (43 percent).• About one-half (52 percent) of respondents

report their boards could most benefit from education and training in understanding emerging risks such as cybersecurity or Un-fair, Deceptive and Abusive Acts or Practic-es (UDAAP) risks; another half (51 percent) believe their boards could benefit from un-derstanding new regulations that impact the bank and pose risk.

Rightsizing a Community Bank Risk Manage-ment and Compliance Program A small community bank reached out to FIS’

Enterprise Governance, Risk and Compliance

(EGRC) Solutions with an urgent need to re-

spond quickly to a regulatory recommendation

Relieving the Regulatory Burden on Community Banks Community banks are challenged to keep pace with the expectations of regulators regarding risk

management practices. FIS™ can fully administer risk management and compliance programs for

a community bank. Or, we can assist the bank’s risk management or compliance department with

supplemental resources needed to meet enhanced regulatory expectations.

to enhance its risk management and compliance

program. The bank was struggling to identify and

align the appropriate risk and compliance resourc-

es. It needed guidance, advice and enhancement

of its program quickly and precisely without dis-

ruption to current operations. FIS performed an enterprise risk assessment

covering all laws and regulations, including an-

ti-money laundering (AML), consumer protection,

data privacy, and safety and soundness. After

identifying operational and control weakness-

es throughout the organization and remediating

those issues, FIS developed a rightsized risk man-

agement and compliance program that satisfied

regulatory guidance. The program is managed

through the bank’s risk and compliance com-

mittee and administered through outsourced FIS

EGRC service solutions. The bank now has a program that meets the

new regulatory expectations for a risk manage-

ment program, and the compliance program is in

full compliance with all applicable laws and reg-

ulations and satisfies the bank’s regulators. As a

result, the bank passed its first examination with

no issues cited by regulators.FIS EGRC Solutions for Community Banks FIS EGRC Solutions serves more than 5,000

financial institutions with a full spectrum of prod-

ucts and services to address the compliance risk

mitigation needs of banks. We are the leading pro-

vider of a 360-degree solution set to manage risks

enterprisewide. We also train the examiners (such

as FRB, OCC, FDIC, NCUA and CFPB). 3 Big Benefits of FIS EGRC Solutions & Exam-ples

1) Our solutions help banks transform risk man-

agement from defense into offense to attain

growth and profitability without problems.• Enterprise Risk Management Program Design

and Implementation• Enterprise Risk Assessment• Risk Appetite Statement• Early Risk Manager (ERM) Software Solution

2) We proactively identify compliance gaps before

discovery in regulatory exams. We also identify ef-

ficiency and cost reduction opportunities, and as

a result, compliance costs are typically reduced

by 30 percent and the depth of the compliance

function is increased significantly.• Compliance Management System (CMS) Di-agnostic Review

• BSA/AML/OFAC Program Review• Compliance Monitoring and Testing Plan De-sign and Implementation• Fair Lending and UDAAP Reviews• CFPB Exam Preparedness Review

3) We improve employee knowledge, competen-

cies and skills and enhance operational execu-

tion, compliance and client satisfaction at all

channels of delivery.• Regulatory University (Reg U)• Instructor-led Training• Policy and Procedure Streamlining Reviews

• Social Media Management Software Solution

FIS EGRC Solutions serves more than 5,000 financial institutions with

a full spectrum of products and services to address the compliance risk

mitigation needs of banks.

Which of the following business and/or banking environment factors are most likely to cause risk evaluation failures in your bank’s processes and systems? (Select up to two responses.)


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Do You Know Where Your Data Is Stored?

With virtually everything in the

business moving to image

storage, the size and volume of

data needing to be managed for

general access, disaster recov-

ery and business continuity has

pushed many to the brink of their

ability. Now add in the enhanced

compliance around this, and too

many of us are being pushed to

the limits of our ability to docu-

ment and oversee the compliance

needed.

At IBT, all NPI Image Data is

managed in a single storage silo

and encrypted not only when ac-

cessing the information, but also while is sits idle

on the storage servers. IBT’s approach to data

management goes a long way toward assisting you

with this compliance and process management.

This in turn will go a long way toward helping you

manage your overall risk, along with providing

better management of your NPI, business conti-

nuity and disaster recovery preparedness.

IBT knows that NPI compliance is part of over-

all vendor management. “Our methods simplify

your risk assessments, policies and procedures.

We eliminate the time consuming, tedious and

costly process of mapping the various data ele-

ments,” says Mark Dittman, IBT CEO.

Compliance around data storage has become

a focus point during internal and external audits.

Simply knowing what vendor is storing your data

is not sufficient. Mapping where all of your data

is maintained is not just a simple process of draw-

ing a map of the locations, but is part of your

overall policies and risk assessments. It, like all

compliance, is ever-changing and you must build

in as part of your daily processes the monitoring

and movement of this information.

When you know where your NPI data is, you

will need to identify those outside of traditional

NPI or Core Storage vendors. You should under-

stand how they manage or maintain the data once

accessed. For example, an online banking system

will access core data for balances and transac-

tions, it may also access check and statement im-

ages for viewing and downloading. You will need

to determine the length of time the data is main-

tained, and whether this data is encrypted.

If you are using a third-party service provider,

it may mean your data is stored in multiple phys-

ical locations and countries, especially if they are

a cloud-based application provider. Microsoft®

states that it maintains between 10 and 100 data

centers. If you input data from North America,

the data may be stored in three named cites, but

also in other U.S. locations. This may expand your

compliance scope and effort.

With all of the storage options today, it is difficult to know where your NPI (Non Public Information)

is stored. With the cloud, virtualization and traditional media as options, you have to sometimes

work to find what you are looking for. Adding to this complexity, regulatory compliance is asking

that you move beyond knowing that your NPI data is stored with your processor, and now expects

you to know where the data is stored—down to the location of the data.

“Our methods simplify

your risk assessments,

policies and procedures.

We eliminate the time

consuming, tedious

and costly process of

mapping the various

data elements.”

– MARK DITTMAN, IBT CEO


512.616.1100 | IBTapps.com

COMPLIANCE COUNSELFOR COMMUNITY BANKS

Suggestions for Structuring your Advertorial:

• Choose a topic of interest in which you have extensive knowledge.

• Present how this is impacting community banks and share your top tips, best practices, or case studies for addressing this issue.

• Highlight your strengths, benefits and core competencies and how bankers could benefit by working with you.

• Present your thought leadership and key examples. Include a headshot or quote.

Digital PDF of your Compliance Coun-sel advertorial to send out or host on your website

Compliance Counsel promoted through IBmag eNews, sent to over 60k opt-in subscribers


> > >

BONUS: VALUE ADD YOU RECEIVE...

A companion advertorial to Independent Banker® magazine’s October Regulatory & Compliance focus

A special advertorial section to IB magazine’s November Technology focus

ICBA Independent Banker® magazine’s November issue will feature a special section highlighting community bank technology providers leading the industry. This section, Tech-Next Banking, provides the perfect environment to showcase your experts and how your company can help bankers stay ahead of the curve.

Maximize your company’s exposure and impact with an advertorial highlighting new products or best practices in this special section. Your advertorial can address a challenge or concern in which your company can offer insight, highlight core competencies, or present testimonials or case studies.

Suggestions for structuring your Advertorial: • Choose a concern/challenge of interest in which you have extensive knowledge• Present how trends in the marketplace impact community banks and illustrate how your company is poised to help• Highlight the benefits of working with your company. (Testimonials and case studies are highly effective!)

Ideas:

• Risk Management • Payments• Mobile/RDC • Fraud Prevention/IT Security• Lending• Core Processing• Compliance• Make it yours!




512.616.1100 | IBTapps.com

The Bank Director 2014 Risk Practices Survey,

sponsored by FIS, identified several groundbreak-

ing findings. Among them, the survey revealed

that banks that have the board of directors fully

engaged on risk and compliance and use a risk

oversight committee at the board level, regardless

of asset size, perform better financially than oth-

ers. While a best-practice approach to risk man-

agement is positively impacting financial perfor-

mance, banks are still grappling with challenges

such as understanding how new regulations pose

risk to their institutions. Bank Director surveyed more than 100 inde-

pendent directors and senior executives of banks

with over $1 billion in assets—58 percent with

assets between $1 billion and $5 billion, 24

percent with assets between $5 billion and $10

billion, and 18 percent with assets of more than

$10 billion. Survey findings show that the volume and

pace of regulatory changes, along with keeping


ment practices, top the list of banks’ biggest risk

management challenges. The volume and pace of

regulatory changes are cited by 55 percent as the

leading factor most likely to cause risk failures in

the bank’s processes and systems, and keeping


ment practices is cited by 48 percent as the big-

gest risk management challenge. Additional findings present compelling ev-

idence that community banks are struggling to

comply with regulatory changes:• Next to cybersecurity, compliance is the sec-

ond leading risk category bankers are most

concerned about (43 percent).• About one-half (52 percent) of respondents

report their boards could most benefit from

education and training in understanding

emerging risks such as cybersecurity or Un-

fair, Deceptive and Abusive Acts or Practic-

es (UDAAP) risks; another half (51 percent)

believe their boards could benefit from un-

derstanding new regulations that impact the

bank and pose risk.Rightsizing a Community Bank Risk Manage-

ment and Compliance Program A small community bank reached out to FIS’

Enterprise Governance, Risk and Compliance

(EGRC) Solutions with an urgent need to re-

spond quickly to a regulatory recommendation

Relieving the Regulatory Burden on Community Banks Community banks are challenged to keep pace with the expectations of regulators regarding risk

management practices. FIS™ can fully administer risk management and compliance programs for

a community bank. Or, we can assist the bank’s risk management or compliance department with

supplemental resources needed to meet enhanced regulatory expectations.

to enhance its risk management and compliance

program. The bank was struggling to identify and

align the appropriate risk and compliance resourc-

es. It needed guidance, advice and enhancement

of its program quickly and precisely without dis-

ruption to current operations. FIS performed an enterprise risk assessment

covering all laws and regulations, including an-

ti-money laundering (AML), consumer protection,

data privacy, and safety and soundness. After

identifying operational and control weakness-

es throughout the organization and remediating

those issues, FIS developed a rightsized risk man-

agement and compliance program that satisfied

regulatory guidance. The program is managed

through the bank’s risk and compliance com-

mittee and administered through outsourced FIS

EGRC service solutions. The bank now has a program that meets the

new regulatory expectations for a risk manage-

ment program, and the compliance program is in

full compliance with all applicable laws and reg-

ulations and satisfies the bank’s regulators. As a

result, the bank passed its first examination with

no issues cited by regulators.FIS EGRC Solutions for Community Banks FIS EGRC Solutions serves more than 5,000

financial institutions with a full spectrum of prod-

ucts and services to address the compliance risk

mitigation needs of banks. We are the leading pro-

vider of a 360-degree solution set to manage risks

enterprisewide. We also train the examiners (such

as FRB, OCC, FDIC, NCUA and CFPB). 3 Big Benefits of FIS EGRC Solutions & Exam-

ples

1) Our solutions help banks transform risk man-

agement from defense into offense to attain

growth and profitability without problems.• Enterprise Risk Management Program Design

and Implementation• Enterprise Risk Assessment• Risk Appetite Statement• Early Risk Manager (ERM) Software Solution

2) We proactively identify compliance gaps before

discovery in regulatory exams. We also identify ef-

ficiency and cost reduction opportunities, and as

a result, compliance costs are typically reduced

by 30 percent and the depth of the compliance

function is increased significantly.• Compliance Management System (CMS) Di-

agnostic Review• BSA/AML/OFAC Program Review• Compliance Monitoring and Testing Plan De-

sign and Implementation• Fair Lending and UDAAP Reviews• CFPB Exam Preparedness Review3) We improve employee knowledge, competen-

cies and skills and enhance operational execu-

tion, compliance and client satisfaction at all

channels of delivery.• Regulatory University (Reg U)• Instructor-led Training• Policy and Procedure Streamlining Reviews• Social Media Management Software Solution

FIS EGRC Solutions serves more than 5,000 financial institutions with

a full spectrum of products and services to address the compliance risk

mitigation needs of banks.

Which of the following business and/or banking environment factors are most likely to cause risk evaluation failures in your bank’s processes and systems? (Select up to two responses.)

Th

e E

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tion


Do You Know Where Your Data Is Stored?

With virtually everything in the

business moving to image

storage, the size and volume of

data needing to be managed for

general access, disaster recov-

ery and business continuity has

pushed many to the brink of their

ability. Now add in the enhanced

compliance around this, and too

many of us are being pushed to

the limits of our ability to docu-

ment and oversee the compliance

needed.

At IBT, all NPI Image Data is

managed in a single storage silo

and encrypted not only when ac-

cessing the information, but also while is sits idle

on the storage servers. IBT’s approach to data

management goes a long way toward assisting you

with this compliance and process management.

This in turn will go a long way toward helping you

manage your overall risk, along with providing

better management of your NPI, business conti-

nuity and disaster recovery preparedness.

IBT knows that NPI compliance is part of over-

all vendor management. “Our methods simplify

your risk assessments, policies and procedures.

We eliminate the time consuming, tedious and

costly process of mapping the various data ele-

ments,” says Mark Dittman, IBT CEO.

Compliance around data storage has become

a focus point during internal and external audits.

Simply knowing what vendor is storing your data

is not sufficient. Mapping where all of your data

is maintained is not just a simple process of draw-

ing a map of the locations, but is part of your

overall policies and risk assessments. It, like all

compliance, is ever-changing and you must build

in as part of your daily processes the monitoring

and movement of this information.

When you know where your NPI data is, you

will need to identify those outside of traditional

NPI or Core Storage vendors. You should under-

stand how they manage or maintain the data once

accessed. For example, an online banking system

will access core data for balances and transac-

tions, it may also access check and statement im-

ages for viewing and downloading. You will need

to determine the length of time the data is main-

tained, and whether this data is encrypted.

If you are using a third-party service provider,

it may mean your data is stored in multiple phys-

ical locations and countries, especially if they are

a cloud-based application provider. Microsoft®

states that it maintains between 10 and 100 data

centers. If you input data from North America,

the data may be stored in three named cites, but

also in other U.S. locations. This may expand your

compliance scope and effort.

With all of the storage options today, it is difficult to know where your NPI (Non Public Information)

is stored. With the cloud, virtualization and traditional media as options, you have to sometimes

work to find what you are looking for. Adding to this complexity, regulatory compliance is asking

that you move beyond knowing that your NPI data is stored with your processor, and now expects

you to know where the data is stored—down to the location of the data.

“Our methods simplify

your risk assessments,

policies and procedures.

We eliminate the time

consuming, tedious

and costly process of

mapping the various

data elements.”

– MARK DITTMAN, IBT CEO


512.616.1100 | IBTapps.com

Th

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ovatio

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The Evolution of Banking Innovation

Digital PDF of your Tech-Next Banking advertorial to send out or host on your website

Tech-Next Banking promoted through IBmag eNews, sent to over 60k opt-in subscribers


> > >

BONUS: VALUE ADD YOU RECEIVE...

November issue bonus distribution:

All Technology Titles







August

The Community Bank Resource Guide* n Corporate Member Directory

n Emerging Technologies

n Payment Options

n Compliance&Regulation

n Profitability Enhancement

n NationalCommunityBank Service Awards

*ICBA will highlight Advocacy, Education and Savings Opportunities, and will also recognize community banks with exceptional service programs and award winners will be featured in this issue.

Bonus Distribution: All non-ICBA member community banks, BSA/AMLInstitute,andCommercialCreditRisk

November

The Technology Issue* n The Evolution of Bank Technology&Next-Gen Banking Advertorial

n Core Systems Integration

n Technology Success Stories

n LendingPortals

n Mobile Solutions

n Channel Management

*AdvertiserswhoruninboththeNovemberandDecemberissuescanparticipateinNovember’sTop Technology Tips and the December’s Tech•Knowledg•eSource.

Bonus Distribution:AllTechnologyTitlesandBSA/AMLInstitute

September The Profitability Issuen ProfitabilityPlanning& Data Analytics

n Payment Opportunities

nMortgageLending

n Risk Management

n Retail Delivery

n Information Technology

Bonus Distribution:ICBALEADFWDSM Summit, Community Bank Marketing Strategies, and Bank Security Institute

December

The Money Issue*n Electronic Payments History

n Community Bankers of the Year

n LendingInnovations

n IT&PhysicalSecurity

n Regulation&ComplianceReview

n Tech•Knowledg•eSource

*AdvertiserswhoruninboththeNovemberandDecemberissuescanparticipateinNovember’sTop Technology Tips and the December’s Tech•Knowledg•eSource. This eSource will be in print and hosted online with hyperlinks, as well as in the digital edition of IB.

Bonus Distribution: All non-ICBA member community banks

October Regulatory & Compliance Issuen Regulatory Compliance Focus &Compliance Counsel Advertorial

n Credit&DebitSolutions

n LendingOpportunities

n Cyber Security Awareness

n Insurance

n Virtual Banking

Bonus Distribution: Annual Bank Directors Conference, ICBA’sCommercialLendingInstitute,ITStrategies,ComplianceInstitute,andRetailDelivery&BranchingStrategiesSummit

July

The Lending Issuen Industry-wideLendingTrendsbycategory (Mortgage, Ag, Small Business, etc.)

n TopProducingLenders*&Power Lending Partners Advertorial

n NewLoanOperatingSystems

n Insurance

n Compliance Challenges

n Data Security

*ICBA will rank top loan generating banks by volume in their respective lending categories of business, and also rank individuals for their contributions.

Bonus Distribution:AllLendingTitles

ClickonthepromoimageinthemonthsofJanuary,May,June,July,OctoberandNovemberforSpecialSectionopportunities.

2016 EDITORIAL CALENDAR®

®

®

®

Independent Banker®

http://independentbanker.org/wp-content/uploads/2015/10/PowerLending_Advertorial2016.pdf

http://independentbanker.org/wp-content/uploads/2015/10/ComplianceCounsel2016.pdf

http://independentbanker.org/wp-content/uploads/2015/10/ICBA_technext_promo16.pdf

http://independentbanker.org/wp-content/uploads/2015/10/ICBA_technext_promo16.pdf

http://independentbanker.org/wp-content/uploads/2015/10/ComplianceCounsel2016.pdf




ICBA e-Newsletters

NewsWatch Today focuses on advocacy, breaking community bank news, important updates and the latest industry trends. Every Friday, an additional e-newsletter, Member Access®, introduces member programs, professional development and profit-enhancing industry products and services.

Advertising Positions:

• Sponsored Text (1 available/wk) —Your company’s name in subject line of e-newsletter, 50 words of text and hyperlink within the body copy, and a 145x150 pixel banner ad within the e-newsletter sidebar

• Vertical Banner Ad (Rails 1-3)—Each 145x300 pixel ad positioned prominently along the right-hand sidebar

Analytics:

• Daily subscriber base of 50,000+ (C-Suite, Presidents, VPs, SVPs, Directors, Managers, etc.)

• 17%—average weekly open rate• 0.19%—average weekly banner ad CTR

NewsWatch Today®

IBmag eNews carries the current digital edition of ICBA IB magazine and highlights online content, web exclusives, trending articles and more.

Advertising Positions:

• Vertical Banner Ad (Rails 1-3)—Each 145x300 pixel ad positioned prominently along the right-hand sidebar

• Cover Zero Package (1 available/mo) —Your company’s name in subject line of e-newsletter, 500x130 pixel embedded banner ad in the body copy of IBmag eNews,afull-page“CoverZero”adnext to the digital cover of ICBA IB magazine. Click here for example.

IBmag eNews

Analytics:

• Subscriber base of 50,000+ (C-Suite, Presidents, VPs, SVPs, Directors, Managers, etc.)

• 17%—average open rate• 0.94%—average banner ad CTR

Daily – Purchased Weekly

2x/mo – Purchased Monthly

Sponsored Text Rail 1 Rail 2 Rail 3

$2,200 $1,900 $1,900 $1,600

$2,530 $2,185 $2,185 $1,840

Sponsored Text

Rail 1

Rail 2

Rail 3Corporate Member Net Rate

Standard Net Rate

Cover Zero* Rail 1 Rail 2 Rail 3

$3,575 $1,600 $1,600 $1,300

$4,111 $1,840 $1,840 $1,495

Corporate Member Net Rate

Standard Net Rate

Rail 3

Rail 2

Rail 1

Cover Zero PackageEmbedded ad

*Cover Zero rate drops to $2,350 (or $2,700 standard rate) if purchased in the same issue as Full Page print ad.

http://online.qmags.com/IB1115%23pg1%26mode2


IBmag eNews Exclusives

IB Mag Sponsored ContentYou receive: l A sponsored article on IBmag.org within the editorial content l Homepage teaser including an image, headline and one sentence excerpt leading into your article l A landing page with your article and supplied images l Two rectangle banner ads and one leaderboard banner ad on your landing page with 100% SOV (see digital specs) l Promotion of your sponsored content in the body copy of IBmag eNews.

Net Rate: $2,500 ($2,875 for non-ICBA corporate members)

Leaderboard Ad

Rectangle Ad #1

Rectangle Ad #2

IB Mag Dedicated e-Blast*ONLY ONE AVAILABLE PER MONTH! Share your expertise in our Industry Insights e-blast with an exclusiveopportunity to promote new product launches, webinars, educational services and more!

You receive: l Two exclusive email sends with your creative and messaging directed to over 50,000 ICBA opt-in subscribers (C-Suite, Presidents, VPs, SVPs,Directors, Managers, etc.) l IBmag.org content on right-hand rail surrounding your message


*Advertiser must disclose product/service promoted prior to IB Magazine’s acceptance.

Dedicated e-Blast

(500 x 130 px)

IB Mag Video Spotlight*You receive: l Your company’s 2-minute video (provided) on IBmag.org homepage and in the IB video vault l Homepage teaser including an image, headline and one sentence excerpt about your video l A landing page hosting your video and a 50-word introduction l Two rectangle banner ads and one leaderboard banner ad on your landing page with 100% SOV (see digital specs) l Promotion of your video in the body copy of IBmag eNews


*Don’t have a video but want one? OurconventionteamisprovidingproductionservicesatCommunityBankingLIVEinNewOrleansthisMarchfor$7,500fortwoeditedversionsandpromotionatLIVE. Click here for details.

http://bit.ly/1FTIplK


The Value of a Media MixWhen buying ads from both print and online versions of a media brand, the combined frequency is targetingthemostactiveandvaluablepartoftheaudience.These“Influentials”arethemostactiveseekers of information and loyal to both forms of media.

ICBA WebsitesOnly 3 advertisers per month will receive advertising on both ICBA.org and IBmag.org websites with a 1/3 SOV on each!

Each advertiser receives three ads in rotation on both sites in the following sizes:• Leaderboard banner ad (728 x 90 pixels)• Rectangle banner ad (300 x 250 pixels)• Mobile banner ad (300 x 50 pixels) - optional

TIP

ICBA.org Stats:

l Avg. Unique Visitors: 28,915/mo l Avg. Visit Duration: 2:41 l Avg. Ad Impressions: 14,968/mo l Avg. Ad Click-through Rate:1.4%

IndependentBanker.org Stats:

l Avg. Unique Visits: 9,773/mo l Avg. Visit Duration: 2:29 l Avg. Ad Impressions: 23,263/mo l Avg. Ad Click-through Rate: 0.25%

Website Advertising

IndependentBanker.org (or IBmag.org) is the magazine’s website, featuring trending articles, web-exclusive content, social media, forums, blogs and more.

ICBA.org is the website for the Independent Community Bankers of America providing information on ICBA education, advocacy, products and services, and more.

Leaderboard Ad

Rectangle Ad

(300x250 px)

Leaderboard Ad (728x90 px)

Rectangle Ad

Rectangle Ad

Rectangle Ad

l 73% of ICBA members accessed either ICBA.org or independentbanker.org websites after reading the magazine.

Corporate Member Rate: Standard Rate:

$2,200 (Net) $2,530 (Net)

http://www.independentbanker.org

http://www.independentbanker.org

http://www.icba.org


IB Webinar services include: l Promotional materials created for all assets: - Two dedicated email blasts to 50k+ opt-in subscriber base - Banner ads in ICBA e-newsletters, NWT and IBmag eNews - Banner ads on ICBA websites, ICBA.org and IBmag.org - 1/3 page print ad in ICBA Independent Banker® magazine lLinksinIB’s Webinar Event Center and ICBA’s Education Calendar l Audience development, hosting, archiving and lead-generation reporting

Host a high quality webinar event targeting community bank decision-makers nationwide with a direct marketing program valued at $20,000. Receive premier consulting, creative, hosting and lead gen reporting. Your company name will appear in all webinar registrations, confirmations, reminders, and post-event follow up. Leveragethecredibilityofthe IB brand, audience and marketing channels to promote your key initiatives.

Provide great content from an educational perspective (PowerPoint) with your leading experts to present topicalinformationandanswerquestions.Letcommunitybankersknowwhoshouldregisterandthebenefitsthey will receive from attending this session.

Educate Bankers with Thought Leadership and Generate Leads!

THURSDAY, July 10 —

2:00pm EDT, 1:00pm CDT, 11:00am PDT

Executives in Marketing, Business Development, Product

Management, and New Product Solutions – Retail and

Commercial, Healthcare and Innovation

The healthcare industry is creating a significant opportunity

for banks taking part in the healthcare payment and healthcare

account solutions market. With more than 15.5 million Americans

currently using HSAs, why would you put off the opportunity any

longer?

In this informative webinar, you will learn how you can:

• Drive new sources of income through a diversified and

expanded product and service offering

• Reap the benefits of a new fee-based income revenue stream in

deposits and fees through offering healthcare accounts

• Add value to your clients by providing a complete and

convenient solution for consumer-driven healthcare accounts to

their employees

• Differentiate yourself in the market by moving beyond standard

financial services

How HealtHcare reform is creating

significant revenue opportunities for

Banks across tHe country

Healthcare Savings for Consumers, New Revenue for You

IB Magazine Webinar Exclusive:

[wHen]

[attendees]

[featuring]

[agenda]

[click Here to register now!]

Heather Andrews

VP of Enterprise Partner Development,

Evolution1

IB Webinar Package

IB Webinar Stats: l Avg. Registrants: 128 l Avg. Attendance Rate: 72%*

*Nationalaverageattendencerateonly42%.

DeliverablesTimeline

Ad Creative &Proofs

Promotion in ICBA Marketing

Channels

Dry-Run&Consultation

LiveWebinarEvent

Post-Event Reporting&

Archiving

Corporate Member Rate: Standard Rate:

$7,700 (Net) $8,700 (Net)

IB’s Turnkey 4-Week Campaign:


Above & Beyond Opportunities

“The Big Idea” FeatureICBA Independent Banker magazine will help you develop and produce a customized 4-page advertorial that celebrates your company’s history, a new initiative or your company’s benefits and management. IB Magazine can help tell your story with art/design, photography, printing and distribution. You will provide copy and be responsible for design approval. Your supplement will be inserted into an issue of your choice, and you receive value add marketing benefits including overruns, reprints and promotion.Your“BigIdea”insertwillalsobeincludedinthedigitaleditionofthe magazine and distributed twice monthly to 50K opt-in subscribers.Call for pricing and details.

ICBA Survey & Special ReportCreate a co-branded survey with ICBA in a Special IB Report. A research firm will survey ICBA member banks regarding a relevant topic of interest within the industry. (Topic TBD by company and ICBA.) The survey content will be used to write a four-page proprietary Special Report that will be published in IB Magazine and promoted in IBmag eNews.Call for pricing and details.

Magazine Cover ExtrasPlace your message on the cover of Independent Banker magazine (both print and digiral editions) through the following options:

l Dot Whack l Cover Curl

A Full Page advertisement is required for all Cover Extras. Call for pricing and details.

White Paper InsertInclude your company’s one-page, two-sided white paper in IB Magazine (with additional spillover content hosted online on IBmag.org). Your whitepaper will be promoted in IBmag eNews with a 145x300 pixel banner ad, and archived in IB’s White Paper Vault on IBmag.org. Call for pricing and details.

YOUR MESSAGE HERE

YOURMESSAGE

HERE

YOUR MESSAGE

HERE

l Belly Band l Tip-in Insert

Rebuilding Technology from the Ground Up to Keep Local Bank Thriving

Close to a half million people live in the Quad Cities area of Illinois and Iowa, bisected by the mighty Mis-

sissippi River and home to major employers such as John Deere and the U.S. military’s Rock Island Arsenal. Fam-ily-owned Southeast National Bank serves communities on both sides of the river with a local commitment that has only grown in its more than 50-year history.

“Our roots are in the Quad Cities, and that is one of our main differentiators,” says Jennifer Rouse, vice president of retail banking for the bank. “People love the hometown

character of our bank and the fact that we support the local econo-my and local charities. But they also expect the delivery of our products and services to be con-venient and digital. Personalized banking doesn’t always involve an in-person banking experience anymore, and we have always been committed to investing in the best technology.”

To maintain that technology edge, Southeast National decided that the time was right to seek a new core banking solution. “We al-ready had some technology up-grades slated for 2015,” Rouse recalls. “During the planning pro-cess, we determined that it would actually be less disruptive to de-

ploy a number of solutions at once—rather than upgrad-ing our technology in a piecemeal fashion over several years. So we started looking for vendors that could deliver a broad range solutions.”

After 12 months of research, Southeast National decided to partner with D+H, a 5,500-employee financial tech-nology provider to many of the world’s leading banks, to roll out new solutions for its core, channel, payments, and lending systems.

Upon deployment, the bank’s customers will have even more convenient ways to conduct business—whether ap-plying for a loan online, banking on a mobile device, or paying a bill electronically. And a distinctly local cus-tomer experience will await customers no matter how they choose to interact with the bank. On the back end, Southeast National expects to see improvements in em-ployee productivity because the solutions work seamless-ly together and more processes are automated.

Locally-owned banks saw an uptick in business after 2008’s financial crisis, and maintaining that momentum requires smart investments in both people and technolo-gy. “We need partners that can walk us through the pro-cess and help us understand what a solution will do for our business,” Rouse observes. “Once we take that step, we can easily compete with the big banks.”

For more insight into harnessing solutions to stand out in today’s competitive landscape, visit dh.com/core.

ADVERTORIAL

605 Crescent Executive Ct., Ste. 600, Lake Mary, FL 32746800-815-5592 | www.dh.com

SOUTHEAST NATIONAL BANK

Founded: 1961Headquarters: 3535 Avenue of the Cities, Moline, IL 61265Phone: 309-757-0700Membership: ICBA Community BankLocations: 5, located throughout the Illinois and Iowa Quad CitiesEmployees: 45+Community Roots: Locally owned with local board of directors and staffCommunity Support: Provides donations and volunteers for more than a dozen local nonprofitsWebsite: www.senb.com

Jennifer Rouse, VP of Retail Banking

at Southeast National Bank


2016 ICBA National Annual Conferences

ICBA Community Banking LIVEICBA hosts the largest gathering of community banking decision-makers in the country.Thisyear’seventwillbeheldattheErnestN.MorialConventionCenterinNewOrleans,LA,March6-10,2016.CommunityBankingLIVEhelpscommunitybank leaders nationwide network, learn and connect.

ICBA National Convention Sponsorship Increase your visibility and build rapport with a captive audience of community bank decision-makers. Click the image for information on the 2016 sponsorships.

Mad Dash for Cash Advertise in both the February and March issues of IB Magazine and participate in the exhibit hall event Mad Dash for CashatICBALIVEforincreasedvisibilityandboothtraffic.Youwillalsoreceiveabuyer’sguidelistingintheFebruaryLIVEGuide, along with a laminated counter-board of your March ad to display at your booth.

ICBA LEAD FWDSM SummitICBA’sLEADFWDSummitistheflagshipeventfortheCommunityBankerUniversity’snewLeadershipAcademy, and will be held at the Marriott City Center in Denver, CO, September 11-13, 2016. The summit is designed to educate, motivate and inspire the (mid- and upper-level community bank executives that have been tapped as future leaders in their bank and within our industry. These individuals are likely already the decision-maker in their respective area of business regarding the products and services neededinarapidlychangingfinanciallandscape.TheLEADFWDSummitstrivestoexposetheseindustry leaders to the tools and skills essential for future success in their bank and community through professional development.

The majority of attendees are C-suite, SVP, VP and AVP level bankers ranging from lending, compliance, human resources and branch manager emphasis.

For marketing questions, please contact your representative:

Rachael Solomon,VPSales&Marketing—[email protected]. Madeline Dunn, Account Manager — 612.373.9562 or [email protected].

For exhibit booth space information, please contact:

Jim Mastey,AVPofMeetings&Events—[email protected].

Welcome to the IcBA communIty BAnkIng lIVe!

2016 Sponsorship Guide

the ICBA’s annual National Convention, Community Banking LIVE, is the largest community banking convention in the country and devoted solely to the needs of America’s independent community banks. ICBA provides community bank decision-makers nationwide the opportunity to network and gain valuable insight into their business, competition in the marketplace and the special financial challenges we are facing today.

ICBA recognizes that bank service providers face increased competition and need more innovative ways to reach their customers in this ever changing environment. The 2016 sponsorship packages outlined below offer memorable marketing and branding ideas to effectively promote your company’s products and services.

• Substantially increase visibility and exposure throughout community banking’s largest event• Align your company with ICBA and demonstrate strong commitment to community bank decision-

makers• Create greater awareness, maximize name recognition and strengthen relationships

Contact Rachael Solomon at 612.336.9284 or via email at [email protected] with questions or to reserve your company’s Sponsorship Package today.

Expo Schedule at a Glance:

Sunday, March 6 • 10:30 am–3:00 pm11:30 am–1:00 pm - A Taste of New Orleans (Exhibit Hall Lunch)4:30–6:30 pm - Welcome Reception

Monday, March 7 • 11:30am-4:00pm12:15–1:15 pm - Exhibit Hall Lunch4:00 pm - Exhibit Hall Closes

Click here for details!


mailto:Rachael%40icbabanks.org?subject=

mailto:Madeline%40ICBAbanks.org?subject=Convention%20Sponsorships

mailto:Jim.Mastey%40ICBA.org?subject=

http://independentbanker.org/wp-content/uploads/2015/10/2016Convention_SG.pdf



Mechanical Specifications:

All materials must be submitted in a digital format. Printing: Heat-set, web offset Binding: Perfect Bound Trim Size:8.25”x10.875” Bleed:0.125” Safety From Trim: 0.375”Preferred File Formats•A high resolution (300 dpi) Adobe PDF or PDF/X-1a

with embedded fonts.•CMYKcolors,andflattenedtransparency.Acceptable native-file formats:•Adobe InDesign, Adobe Illustrator, Adobe Photo-

Shop. •All images/elements must be 300 dpi at size, a TIFF

or an EPS is preferred to a JPEG format.FontPostScript fonts are preferred, TrueType fonts can be problematic. We are not responsible for errors caused by TrueType fonts.

Color:Everything must be in CMYK format and color correct-ed. All other color formats (RGB, Pantone/PMS, etc.) will be converted to CMYK. We are not responsible for colors which must be converted to CMYK. Overall printing maximum density of all colors cannot exceed 280%.

Submitting Files E-mail Submittal: (Preferred)Files 25MB or smaller may be sent to:[email protected]

Ad Uploader Submittal:www.mspaduploader.comUsername: mspadsPassword: sonic

Additional Production Charges Additional production charges may be incurred if sup-plied ads do not follow listed specifications. Production charges are in addition to rate space.

1/2 Island 4.625” w x 7.25” d

1/3 Square 4.625” w x 4.875” d

1/2 Horizontal7.375” w x 4.875” d

1/2 Horizontal Bleed8.5” w x 5.5” d

1/6 Vert.2.375” w

x 4.875” d

1/6 Horizontal 4.625” w x 2.3125” d

2/3 Vertical 4.625” w x 10” d

2/3 Vertical Bleed 5.75” w x 11.125” d

Full Page7.375” w x 10” d

Full Page Bleed8.5” w x 11.125” d

Two Page Full Bleed16.75” w x 11.125” d

1/3 Vert. 2.375”w x 10”d

1/3 Vert. Bleed

3”w x

11.125” d

2016 IB magazine® Print Rates & Specs

For print rates, contact your marketing representative:

Rachael Solomon,VPSales&Marketing—[email protected]. Madeline Dunn, Account Manager — 612.373.9562 or [email protected].

mailto:Rachael%40icbabanks.org?subject=

mailto:Madeline%40ICBAbanks.org?subject=Convention%20Sponsorships


2016 Digital Sizes & Specifications

e-Newsletters (ICBA NewsWatch Today and IBmag eNews)Banner ad (Rails 1-3):

• 145x300pixels(widthbyheight)andclickURL.GIForJPGfileformatsonly(staticoranimated). One-pixel border required. 50KB file size max. See below for animation requirements.*• Materials Due: ONE WEEK PRIOR TO RUN DATE (on Monday).

Sponsored Text & Banner: (NWT only)

• Text:50wordsmaximum,includingaclickURL.• Banner:145x150pixels(widthbyheight)andclickURL.GIForJPGfileformatsonly(staticor

animated). One-pixel border required. 50KB file size max. See below for animation requirements.*• Materials Due: ONE WEEK PRIOR TO RUN DATE (on Monday).

Cover Zero Package: (IBmag eNews only)

• Embeddedbanner:500x130pixels(widthbyheight)andclickURL.GIForJPGfileformatsonly(static or animated). One-pixel border required. 100KB file size max. See below for animation requirements.*

• “CoverZero”FullPage:8.25”wx10.875”h(nocropmarks),high-resolutionPDFfile.• Materials Due: TWO WEEKS PRIOR TO RUN DATE.

*If using animation, please note that some Microsoft users can only view the first screen in rotation. For best results, please put your last screen first in your animation rotation to ensure all information can be seen.

Websites (ICBA.org and IBmag.org)

ROS banner ads:

• 728 x 90 pixels (leaderboard), 300 x 250 pixels (rectangle), 300 x 50 pixels (mobile - optional) andclickURL(s).GIForJPGfileformatsonly(staticoranimated).One-pixelborder required. 100KB file size max.• Materials Due: ONE WEEK PRIOR TO RUN DATE (on Monday).

IBmag.org Sponsored Content:

• Article excerpt: 8-10 words maximum.• Article content, including headline, subhead and byline (no word limit).• Primaryimage:700x440pixels;secondaryimage(s):Nosizerequirement.• 728 x 90 pixels (leaderboard) and two (2) 300 x 250 pixels (rectangle) banner ads, with

clickURL(s).GIForJPGfileformatsonly(staticoranimated).One-pixelborderrequired.100KBfilesizemax.• Materials Due: ONE WEEK PRIOR TO RUN DATE (on Monday).

IBmag.org Video Spotlight:

• Video link, title and excerpt (8-10 words maximum). • Video introduction/description: 50 words maximum.• 728x90pixels(leaderboard)andtwo(2)300x250pixels(rectangle)bannerads,withclickURL(s).

GIF or JPG file formats only (static or animated). One-pixel border required. 100KB file size max.• Materials Due: ONE WEEK PRIOR TO RUN DATE (on Monday).

IBmag Dedicated eBlast• 440x750pixels(widthbyheight).HTMLformatrequired.GIForJPEGimagefilesonly,noFlash®fileswillbe

accepted.• Materials Due: TWO WEEKS PRIOR TO RUN DATE.

Latematerialsmaynotbeacceptedorsubjectto$50latefee.

NWT &IBmag eNews

Banner

145x300pixels

NWT Sponsored Text Banner

145x150pixels

IBmag.org & ICBA.org Leaderboard

728x90 pixels

IBmag.org & ICBA.org Rectangle

300x250 pixels


Contract Regulations

Payment to be made in advance unless credit has been approved by the Independent Community Bankers of Amer-ica (ICBA). Invoices are due payable upon receipt. Invoices will be considered delinquent after 30 days from the in-voice date and will be subject to a monthly 1.5% finance charge (18% per annum) or the maximum allowed by law.

In view of the fact that many advertising agencies’ contracts and orders specify conditions that are not in accor-dance with the regular rates and terms upon which ICBA does business, we do not execute duplicates of such agency contracts, and orders are accepted only with the understanding that (a) they will be executed in accordance with our regular rates and terms, which are fully described in this rate card, and (b) the terms and conditions set forth in this rate card shall prevail over any inconsistent terms set forth in any agency or advertiser contract form or order form.

Commission(s) (15%) given for agencies will be forfeited if payment is not received within 60 days from the invoice date. Account delinquency may affect the advertiser’s and agency’s ability to book space in future issues. If an account has more than one unpaid invoice, all cash received will be applied to the oldest invoice first. The adver-tiser and the agency agree to pay all collection costs as a result of our collection efforts on the delinquent balance, including reasonable attorney’s fees.

When advertising is placed by an advertising agency on behalf of the advertiser, the advertiser and advertising agency shall be jointly and severely liable to ICBA for payments due hereunder. The advertiser is at all times liable for payment of all account balances due and all other liabilities and deemed to receive refund payments, adjust-ments, notices and all other documents when the same are delivered to their advertising agency. Payments by the advertiser to the advertising agency for services do not constitute payment to ICBA. Any language to the contrary in any advertising agency’s insertion orders or other documents is void and without effect.

Commissions and Discounts: A 15% commission will be allowed to recognized ad agencies. Bills will be rendered the first day of publication.

Cancellations: Print cancellations are not accepted after space closing date. Advertising must be inserted within onepublicationyearoffirstinsertiontoearnfrequencyrates.Lossofcreditduetoaccountdelinquencymayaffectfrequency rates. An advertiser who does not complete a committed schedule will be subject to a shortrate. ICBA is not responsible for interruption or termination of existing contracts or failure to print advertising (see contract form).

All digital placements scheduled and contracted are subject to full payment unless cancelled at least 8 weeks prior to the run date. For webinar placements, 60% is due upon execution of contract; the remaining 40% is due one week prior to the live event.

Digital ad materials are due two weeks prior to run date.Latematerialsmaynotbeacceptedorsubjectto$50latefee.

Rates: Advertising rates are subject to change. ICBA will notify contract advertisers 90 days prior to rate change. All contracts accepted are subject to these conditions.

Copy Regulations: All advertising is subject to publisher’s approval and agreement by the advertiser and agency to indemnify and protect ICBA from and against any claims, loss, liability or expense, including reasonable attorney’s fees arising out of publication of such advertisement. ICBA reserves the right to reject any advertising or to request changes in any advertising copy.

Simulation of the publication’s format is not permitted, and ICBA reserves the right to place the word “advertise-ment”withcopywhich,inICBA’sopinion,resembleseditorialmatter.

2016 Media Guide ICBA Independent Banker®...

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Transcript of 2016 Media Guide ICBA Independent Banker®...