2014 year end preso v3
Transcript of 2014 year end preso v3
The 2014 DeepDyve Report
The 2014 unaffiliated researcher report: who is reading articles on DeepDyve, what do they read and where do they come from?
2014 Report
DeepDyve 2014 Highlights ! The revenue that we shared with our publishers doubled in 2014
! DeepDyve’s catalog now numbers more than 12 million rentable articles, a growth of 20% in the past year
! We added many new publishers and journals, including every title from Wiley
! We have expanded our content breadth, and starting in 2015, we will also offer over 20,000 e-books from Springer and others
! Our user base grew by 90%, and the number of articles they read grew by 128%
! We tested a variety of prices and features over the year which boosted response and retention. We now offer users a simple $40 monthly plan with unlimited article views, plus the option to print 20 pages a month, and receive a 20% discount on PDFs purchased from our site
2014 Report
Social Sciences & Humani/es
33%
Physical Sciences & Engineering
26%
Health Sciences 21%
Life Sciences 20%
What People Read in 2014, By Subject Area Readership was distributed evenly between our four main categories, with Social Sciences & Humanities being the most read (a change from last year, when it was Physical Sciences)
Business Management & Accoun1ng
Psychology
Arts & Humani1es
Decision Sciences
Economics, Econometrics & Finance
Social Sciences
Engineering
Physics & Astronomy
Chemistry
Computer Science
Earth & Planetary Sciences
Materials Science
Energy
Mathema1cs
Chemical Engineering
Medicine & Den1stry
Nursing & Health Professions
Pharmacology, Toxicology & Pharmaceu1cal Science
Veterinary Science & Veterinary Medicine
Environmental Science
Biochemistry, Gene1cs & Molecular Biology
Agricultural & Biological Sciences
Neuroscience
Immunology & Microbiology
2014 Report
All Subject Areas Together Medicine & dentistry articles lead in popularity, followed by articles about business and psychology
Category percentage of total articles read
16%
11%
7%
7%
6%
6%
5%
5%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
Health Sciences | Medicine & Den1stry
Social Sciences & Humani1es | Business Management & Accoun1ng
Social Sciences & Humani1es | Psychology
Physical Sciences & Engineering | Engineering
Life Sciences | Environmental Science
Life Sciences | Biochemistry, Gene1cs & Molecular Biology
Life Sciences | Agricultural & Biological Sciences
Health Sciences | Nursing & Health Professions
Social Sciences & Humani1es | Arts & Humani1es
Physical Sciences & Engineering | Physics & Astronomy
Physical Sciences & Engineering | Chemistry
Social Sciences & Humani1es | Decision Sciences
Physical Sciences & Engineering | Computer Science
Social Sciences & Humani1es | Economics, Econometrics & Finance
Physical Sciences & Engineering | Earth & Planetary Sciences
Health Sciences | Pharmacology, Toxicology & Pharmaceu1cal Science
Physical Sciences & Engineering | Materials Science
Life Sciences | Neuroscience
Life Sciences | Immunology & Microbiology
Physical Sciences & Engineering | Energy
Social Sciences & Humani1es | Social Sciences Physical Sciences & Engineering | Mathema1cs
Health Sciences | Veterinary Science & Veterinary Medicine
Physical Sciences & Engineering | Chemical Engineering
2014 Report
• AIP Conference Proceedings
• Applied Physics Letters
• Bioresource Technology
• Computers in Human Behavior
• Energy Policy • European Journal of
Marketing • Food Chemistry • Fuel
• International Journal of Pharmaceutics
• Journal of Applied Physics
• Journal of Autism and Developmental Disorders
• Journal of Business Ethics
• Journal of Business Research
• Journal of Indian Philosophy
• Journal of Pharmaceutical Science
• Journal of Power Sources
• Nature • Nursing Standard • Proceedings of IEEE
• Proceedings of SPIE • Renewable and
Sustainable Energy Reviews
• Sex Roles
• Social Science & Medicine
• The Leadership Quarterly
• Tourism Management
Top 25 - Most Read Journals of 2014
Journals shown in blue are new on the most-read list for 2014
DeepDyve’s users took advantage of our breadth of content in 2014, reading from over 4,900 journals, indicating the ‘long tail’ demand for scholarly works.
2014 Report
1. McDonald's: 'think global, act local' -- the marketing mix (British Food Journal)
2. Workspace satisfaction: The privacy-communication trade-off in open-plan offices (Journal of Environmental Psychology)
3. Beyond budgeting or budgeting reconsidered? A survey of North-American budgeting practice (Management Accounting Research)
4. AMES-Cloud: A Framework of Adaptive Mobile Video Streaming and Efficient Social Video Sharing in the Clouds (Multimedia, IEEE Transactions on)
5. Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise (International Journal of Service Industry Management)
6. Exposing WPA2 security protocol vulnerabilities (International Journal of Information and Computer Security)
7. Cell-mediated immunity in arthropods: Hematopoiesis, coagulation, melanization and opsonization (Immunobiology)
8. Artificial Retina Using Thin-Film Transistors Driven by Wireless Power Supply (Sensors Journal, IEEE)
9. Guidelines for applying Porter's five forces framework: a set of industry analysis templates (Competitiveness Review)
10. The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (International Journal of Service Industry Management)
11. Building organisational culture that stimulates creativity and innovation (European Journal of Innovation Management)
12. Peaceful end of life theory for older patients in nursing practice (Journal on Nursing)
13. Engaging with consumers using social media: a case study of music festivals (International Journal of Event and Festival Management)
14. Social anxiety and technology: Face-to-face communication versus technological communication among teens (Computers in Human Behavior)
15. Marketing strategy From the origin of the concept to the development of a conceptual framework (Journal of Historical Research in Marketing)
16. Use of a free radical method to evaluate antioxidant activity (LWT - Food Science
and Technology)
17. The secrets of Tesco's expansion success How the UK's largest supermarket is creeping up on Carrefour and Wal-Mart (Strategic Direction)
18. What is the hospitality industry and how does it differ from the tourism and travel industries? (International Journal of Hospitality Management)
19. Impact of color on marketing (Management Decision)
20. Management competences for services marketing (Journal of Services Marketing)
21. Determinants of customer satisfaction in retail banking (International Journal of Bank Marketing)
22. The effects of leader and follower emotional intelligence on performance and attitude (The Leadership Quarterly)
23. The Thyroid: Review of Imaging Features and Biopsy Techniques with Radiologic-Pathologic Correlation (Radiographics)
24. The Google technical interview How to get your dream job (XRDS: Crossroads, The ACM Magazine for Students)
25. Homosexual Orientation: From Nature, Not Abuse: A Critique of Roberts, Glymour, and Koenen (2013) (Archives of Sexual Behavior)
Top 25 – Most Read Articles Of The Year Articles about business and workplace management hit home with readers in 2014
2014 Report
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2014
2013 <1950
1950-‐1969
1970-‐1979
1980-‐1989
1990-‐1999
2000-‐2004
2005-‐2009
2010 -‐ Last Year
First Half This Year
Last Half This Year
2004 and later
2004 and later
Subjects Read by Age of Article Just over 90% of all content read in 2014 was published in 2004 or later, a slight jump from 2013
2014 Report
Where Our Readers Come From | Domains 93% of DeepDyve users come from consumer or corporate domains, showing good reach into our target market of unaffiliated researchers.
6%
1%
93%
Academic domains (.edu, .ac)
Government (.org, .gov)
Consumer, Corporate
2014 Report
Where Our Readers Come From | Geography In 2014 DeepDyve received visitors from 215 countries. As in 2013, most of our readers (36%) came from the United States, with India, the United Kingdom, and China also among the top countries.
Top countries shown
United States 36%
India 14%
United Kingdom 11%
China 8%
Germany 7%
Canada 6%
France 4%
Japan 3%
Brazil 4%
Italy 4%
Iran 3%
2014 Report
Where Our Readers Come From | Company Size As in 2013, DeepDyve continued to see strong use from small business, with companies of 20 or fewer people constituting 62% of visits, and companies with fewer than 500 people representing 78% of our visitors.
Very Small (1-‐20) 62%
Very Large (5000+) 12%
Small (21-‐100) 11%
Large (1001-‐5000) 6%
Medium (101-‐500) 5%
F500 2%
Medium-‐Large (501-‐1000) 2%
2014 Report
Where Our Readers Come From | Industry & Functional Area As in 2013, a lot of people in education and business services such as consulting visited DeepDyve in 2014. Their broad company roles extend from IT and marketing to the C-Suite.
Industry Functional Area
Educa/on 19%
Business Services 8%
Retail 7%
Healthcare 6%
Media & Internet 4%
Manufacturing 4%
Non-‐Profit 3%
SoYware 2%
Other (130+) 47%
Informa/on Technology
24%
Medical/Health 17%
Engineering/Technical
8%
Medical Doctor 7%
C-‐Suite 5%
Engineering Electronics
3%
Marke/ng 3%
Other (80+) 33%
2014 Report
Where Our Readers Come From | Device As in 2013, over 90% of our readers visited DeepDyve from a desktop. Mobile and tablet usage was 9% in 2014, up from 6.6% in 2013. The segment is dominated by Apple devices.
Desktop 91%
Mobile 6%
Tablet 3%
51%
41%
7%
2%
iPad
iPhone
Samsung
Google Nexus
0% 10% 20% 30% 40% 50% 60%
Where Mobile Users Came From
2014 Report
Summary ! DeepDyve achieved rapid growth in 2014 as we significantly
increased our revenues, user base, readership (dissemination) and content holdings
! DeepDyve’s users come from a broad range of industries and geographies, representing the ‘long tail’ of demand
! DeepDyve’s users are predominantly unaffiliated with an academic institution, with 78% working professionally in businesses with fewer than 500 employees
Thank you! We are excited for 2015 and the prospects for another successful year. We wish to thank you for your support in developing this new market for scholarly publishing!