2014 Key Dates and BRAZIL Superhero Franchise

Competitive Analysis

BRAZIL RELEASE DATE:XXXX

Brand Promotions

Rayovac batteries - licensee deal – theatrical and HE

• On Pack- 6 characters• In store POS • GWP program in 4 big retails

(LASA, Carrefour, Prezunic and Mundial) - HE windown

• Cross promotion with the DVD section (discounts)

TELECINE + Azul airlines• Cultural contest• Cable TV support• App – invite 4

incredible friends, pick up an an image and ansewr tthe quesion.

• TV provide the media support and Azul Airlines the trip package.

Brand Promotions/ Licensee deal

Cheetos Salty Snackstheatrical and HE

Program

• On Pack Promotion (4MM packaging)

• Tv &Online Support• Retailer in store POS -

250.000 POS • APP- tazo app• http://www.youtube.com/watch?v=mqd5KykFE30

HABIB´S - FAST FOOD• In store POS• TV (cable and Free), on line,

radio.• Habib´s pay R$15MM

(U$7MM licensee deal)• Toys, backpacks, dvds

anime Avangers.• Develop and exclusive

combo (sandwiches 500g weight)

• Tv spot: http://www.youtube.com/watch?v=lN7_1d1FSKA

Retails Promotional programs

2 Hypermarkets 4 Specialized Stores (Toys)3 Departament Stores

# 565 POS RETAIL PRESENCE - Disney permanent spaces

BRAZIL RELEASE DATE: xxxx

Brand Promotions

Carrefour – retails (supermarkets)

• Print - 1 pg ads• Buyng Carrefor brand

products win a movie ticket (warner offer 400.000 movie tickets

HABIB´S - FAST FOOD• In store POS• TV (cable and Free), on line,

radio.• Develop and exclusive

combo (sandwiches 500g weight)

• Tv spot:• http://

www.youtube.com/watch?v=lSpBYyIVu4A

BRAZIL RELEASE DATE: XXX

Brand Promotions

CAR PRODUCT PLACED - GLOBAL DEAL• Magazines ads• Premiere Sponsor

+ exposition of the car Audi R8 + Iron Man 3D figure

• Online• PR

Cheetos Salty Snacks

theatrical and HE Program

• On Pack Promotion• POS suport• APP- tazo cards app/

digital and print cards (you can play on and off line with friends)

• Video - http://www.youtube.com/watch?v=HO21ipcLHCE

Retails Promotional programs

2 Hypermarkets 4 Specialized Stores (Toys)3 Departament Stores

# 565 POS RETAIL PRESENCE - Disney permanent spaces

BRAZIL RELEASE DATE: XXXX

Brand Promotions

Vivo - pre-paid cards + Vivo Valoriza• TV• 8MM pre paid cards themed

with the movie• BTL support: on-line / social

media

SKY• Promo spot• BTL support (social media +

digital + Sky channel

DELLGWP - tmovie ticket offer + premiere• Print • Online

BRAZIL RELEASE DATE:XXXX

Brand Promotions

GIRAFFAS - Fast foodSelf liqueidated• POS• Online• Free TV and

• http://www.youtube.com/watch?v=bAuhr2xeBUY

FIAT - special edition Wolverine• TV• Print• On-line

• http://www.youtube.com/watch?v=nj_KwDlczeQ

• Click to edit Master text styles– Second level– Third level

• Fourth level– Fifth level

BRAZIL RELEASE DATE: XXXX

Brand Promotions

Skype / MicrosoftCultural contest - the first 5.000 answers will win 4 movie ticket • On-line Support ( MSN)