20130711 - Praxisforum: Globaler Erfolg im www - 10 Praxis-Tipps für internationale Web-Projekte -...

x;o | creating digital success 22.07.2013 | 1

INTERNATIONALISATIONPractical tips for a successful internationalisation web project.

Klaus Oberlehner

ecx.io

Werbeplanung.at

Wien

12/7/2013


WHO WE AREOverview

A leading European Digital Service Company with a focus on

Austria, Germany, Switzerland and United Kingdom.

Austria | Vienna, Wels

Germany | Düsseldorf, Munich

Switzerland | Zurich

United Kingdom | Reading

Founded 1995. Ownermanaged. 150

entrepreneurs, thinkers, geeks, people who care.

Core Competencies in E-Commerce & Digital Marketing.


Strategy

Consulting

Customer

Experience

Technology

Services

DIGITAL BRANDING E-COMMERCE

DIGITAL SUCCESSDIGITAL SUCCESS

DIGITAL MARKETING E-COMMERCE

WHAT WE DELIVEROur Solutions & Services

MISSION

SOLUTIONS

SERVICES


CLIENTS

http://www.11880.com/cgi-bin/WebObjects/portal11880.woa/

http://www.rheinzink.de/index.aspx


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STIHL | WORLDWIDE RELAUNCHDevelopment of online strategy and world-wide relaunch of STIHLs

international websites based on Opentext WSM. 24 countries, 12 languages




AUSTRIAN AIRLINES | WORLDWIDE RELAUNCHintegrated translating engine, multifunctional editorial system for more

than 58 countries and 28 languages.




RED BULL | GLOBAL BUSINESS PLANNING TOOLInternal global business planning for marketing, financial, event and

sponsoring department. Rollout in 85 countries.


The Foundations


TIP 1 – EXPERIENCE COUNTSA good project manager should

Not participate in company politics

Be armed with enough competencies and authority

Be good at communicating

Be assertive

Be a good negotiator


TIP 2 – GET YOUR PROJECT

STRUCTURE RIGHT


TIP 3 – CONTENT IS KING

And unfortunately

most of the time the

reason for project

delays


TIP 4 – TEST THOROUGHLY

Mistake x [No. of countries]

=

BIG Problems!

!


Internationalisation

using a CMS


TIP 5 – BUILD AN INTELLIGENT

STRUCTURE


TIP 6 – KEEP THE TEMPLATE COUNT

DOWN

Define basistemplates and modules

Build a prototype

Stick to them


TIP 7 – NO STATIC CONTENT IN

TEMPLATES!.modul-460-text div.top, .modul-460-text-right div.top {

height: 30px; width: 460px; overflow: hidden;

background-image: url(<%img_bg_modul_460_190_top%>);

background-repeat: no-repeat; }

.modul-460-text div.middle, .modul-460-text-right div.middle {

width: 460px; overflow: hidden; min-height: 160px;

background-image: url(<%img_bg_modul_460_190_middle%>);

background-repeat: repeat-y; }

html .modul-460-text div.middle, * html .modul-460-text-right div.middle

{

height: 160px; }


TIP 8 - DEVELOP DOCUMENTATION

AS YOU GO

Detail the steps involved to set up a new country project

What elements need to be translated?

What needs to be configured? (If anything)

What parts need to be re-tested?

…


TIP 9 – USABILITY IS THE KEY

Carefully plan your interface


TIP 10 – WORKFLOWS SELDOM

FLOW

Keep it simple!


TIP 11 – BE ORGANISED – PROVIDE SHARED

CONTENT FOR LOCALE WEBSITES

Global project


TIP 12 – USE GLOBAL FUNCTIONALITY


The rollout


TIP 13 – TRANSLATE CENTRALLY

Central translation of the complete content by one

service provider

Provision of content in finished web projects using CMS

Proofreading loops via clients in participating countries


TIP 14 – SET UP A TRAINING

SCHEDULE

Base training Day 1 Introduction to CMS and project

Day 2 Work on final project and coaching

Online Training 30-60 mins as needed

at start. Every 4

weeks thereafter

Online training using Webex (or similar)

with the ability for people to ask

questions

Advanced

Training

1 day (after about 4

months)

Review of previous work, coaching,

future development requirements


TIP 15 – USE AN AGILE PROJECT

APPROACH


Operating an international

web platform


TIP 16 – INTERNATIONAL MEANS 24/7

Decide which support hours you will cover

Plan backup and maintenance schedules

Use a publication server to improve performance


TIP 17 – TAKE ANALYTICS INTO CONSIDERATION

Gather analytics from

the start

Provide local reports

Consider consolidated

management reports


TIP 18 – INTERNATIONAL SEO IS TRICKY

Setup a strategy first

Talk to local specialists in your local markets


TIP 19– PLAN YOUR INTERNATIONAL

SUPPORT

How much cover do you need?

Document common issues


TIP 20 – TALK TO ECX.IOexperienced in international web content management projects

[email protected]

+43 664 1327212

[email protected]

+49 160 5896009www.ecx.io


© by ecx.io | Juli 13

This presentation and all of it’s content are the property of ecx.io. ecx.io are always at your service when it comes to implementing the ideas and

solutions presented. ecx.io is free to use the content of this presentation for any other project or client. The transfer of documents to third

parties, publication, reproduction, dissemination or other exploitation of the ideas and solutions is not permitted without the prior consent of ecx.io. Just

give us a call.

VIELEN DANK / MERCI

AND THANK YOU

20130711 - Praxisforum: Globaler Erfolg im www - 10 Praxis-Tipps für internationale Web-Projekte -...

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Transcript of 20130711 - Praxisforum: Globaler Erfolg im www - 10 Praxis-Tipps für internationale Web-Projekte -...