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INTERNATIONALISATIONPractical tips for a successful internationalisation web project.
Klaus Oberlehner
ecx.io
Werbeplanung.at
Wien
12/7/2013
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WHO WE AREOverview
A leading European Digital Service Company with a focus on
Austria, Germany, Switzerland and United Kingdom.
Austria | Vienna, Wels
Germany | Düsseldorf, Munich
Switzerland | Zurich
United Kingdom | Reading
Founded 1995. Ownermanaged. 150
entrepreneurs, thinkers, geeks, people who care.
Core Competencies in E-Commerce & Digital Marketing.
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Strategy
Consulting
Customer
Experience
Technology
Services
DIGITAL BRANDING E-COMMERCE
DIGITAL SUCCESSDIGITAL SUCCESS
DIGITAL MARKETING E-COMMERCE
WHAT WE DELIVEROur Solutions & Services
MISSION
SOLUTIONS
SERVICES
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CLIENTS
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STIHL | WORLDWIDE RELAUNCHDevelopment of online strategy and world-wide relaunch of STIHLs
international websites based on Opentext WSM. 24 countries, 12 languages
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AUSTRIAN AIRLINES | WORLDWIDE RELAUNCHintegrated translating engine, multifunctional editorial system for more
than 58 countries and 28 languages.
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RED BULL | GLOBAL BUSINESS PLANNING TOOLInternal global business planning for marketing, financial, event and
sponsoring department. Rollout in 85 countries.
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The Foundations
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TIP 1 – EXPERIENCE COUNTSA good project manager should
Not participate in company politics
Be armed with enough competencies and authority
Be good at communicating
Be assertive
Be a good negotiator
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TIP 2 – GET YOUR PROJECT
STRUCTURE RIGHT
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TIP 3 – CONTENT IS KING
And unfortunately
most of the time the
reason for project
delays
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TIP 4 – TEST THOROUGHLY
Mistake x [No. of countries]
=
BIG Problems!
!
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Internationalisation
using a CMS
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TIP 5 – BUILD AN INTELLIGENT
STRUCTURE
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TIP 6 – KEEP THE TEMPLATE COUNT
DOWN
Define basistemplates and modules
Build a prototype
Stick to them
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TIP 7 – NO STATIC CONTENT IN
TEMPLATES!.modul-460-text div.top, .modul-460-text-right div.top {
height: 30px; width: 460px; overflow: hidden;
background-image: url(<%img_bg_modul_460_190_top%>);
background-repeat: no-repeat; }
.modul-460-text div.middle, .modul-460-text-right div.middle {
width: 460px; overflow: hidden; min-height: 160px;
background-image: url(<%img_bg_modul_460_190_middle%>);
background-repeat: repeat-y; }
html .modul-460-text div.middle, * html .modul-460-text-right div.middle
{
height: 160px; }
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TIP 8 - DEVELOP DOCUMENTATION
AS YOU GO
Detail the steps involved to set up a new country project
What elements need to be translated?
What needs to be configured? (If anything)
What parts need to be re-tested?
…
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TIP 9 – USABILITY IS THE KEY
Carefully plan your interface
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TIP 10 – WORKFLOWS SELDOM
FLOW
Keep it simple!
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TIP 11 – BE ORGANISED – PROVIDE SHARED
CONTENT FOR LOCALE WEBSITES
Global project
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TIP 12 – USE GLOBAL FUNCTIONALITY
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The rollout
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TIP 13 – TRANSLATE CENTRALLY
Central translation of the complete content by one
service provider
Provision of content in finished web projects using CMS
Proofreading loops via clients in participating countries
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TIP 14 – SET UP A TRAINING
SCHEDULE
Base training Day 1 Introduction to CMS and project
Day 2 Work on final project and coaching
Online Training 30-60 mins as needed
at start. Every 4
weeks thereafter
Online training using Webex (or similar)
with the ability for people to ask
questions
Advanced
Training
1 day (after about 4
months)
Review of previous work, coaching,
future development requirements
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TIP 15 – USE AN AGILE PROJECT
APPROACH
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Operating an international
web platform
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TIP 16 – INTERNATIONAL MEANS 24/7
Decide which support hours you will cover
Plan backup and maintenance schedules
Use a publication server to improve performance
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TIP 17 – TAKE ANALYTICS INTO CONSIDERATION
Gather analytics from
the start
Provide local reports
Consider consolidated
management reports
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TIP 18 – INTERNATIONAL SEO IS TRICKY
Setup a strategy first
Talk to local specialists in your local markets
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TIP 19– PLAN YOUR INTERNATIONAL
SUPPORT
How much cover do you need?
Document common issues
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TIP 20 – TALK TO ECX.IOexperienced in international web content management projects
+43 664 1327212
+49 160 5896009www.ecx.io
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© by ecx.io | Juli 13
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solutions presented. ecx.io is free to use the content of this presentation for any other project or client. The transfer of documents to third
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give us a call.
VIELEN DANK / MERCI
AND THANK YOU
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