2013 Christmas Marketing
-
Upload
cmt-bentley -
Category
Documents
-
view
273 -
download
0
description
Transcript of 2013 Christmas Marketing
![Page 1: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/1.jpg)
![Page 2: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/2.jpg)
OutRight, 2011 data
![Page 3: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/3.jpg)
The worst Christmas gifts
According to Galaxy Research, the worst
Christmas gifts are books,
dressing gowns, lingerie,
photo frame, socks and bath gels
![Page 4: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/4.jpg)
Christmas/Holiday Party Hosts SpendMore Despite Inviting Fewer Guests
(Interclick)
![Page 5: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/5.jpg)
Shoppers are expected to put about
$41.2 billion through
retail tills from now
until December 25
(Roy Morgan Research)
![Page 6: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/6.jpg)
Parental spending
at Christmas:
$450 per child !!!! (Christian Science Monitor report)
![Page 7: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/7.jpg)
Adults 35-55 Spend Moston Holiday Parties
(Interclick)
![Page 8: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/8.jpg)
Beer Sales Correlate withCookout Holidays
(Nielsen Wire)
![Page 9: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/9.jpg)
1 in 4 Mobile Owners
Say Devices
areIntegral to
Holiday Shopping
(MarketingCharts)
(MarketingCharts)
![Page 10: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/10.jpg)
How much are we spending?
![Page 11: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/11.jpg)
![Page 12: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/12.jpg)
How much are you planning on spending
on gifts this year?
![Page 13: 2013 Christmas Marketing](https://reader033.fdocuments.in/reader033/viewer/2022050905/54b9bacb4a7959bd4c8b460a/html5/thumbnails/13.jpg)
Because it’s all about presentation