11ª jornada MarketingThinkers
-
Upload
marketingthinkers -
Category
Retail
-
view
60 -
download
1
description
Transcript of 11ª jornada MarketingThinkers
![Page 1: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/1.jpg)
EL RETAIL
Jueves 22 de mayo de 2014 I Plaza de Santa Bárbara, 2 Madrid
11ª jornada MarketingThinkers. Centro de Innovación BBVAMercado de Motores Gafa Vintage Sockaholic Linda limónI I I Brand Rain Supperstudio Remotte tokonama Google I I I I
![Page 2: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/2.jpg)
Jose CanteroDirector de Contenidos y
Marketing Experiencial de M2M Innovation Factory
Carlos SánchezFundador de M2M Innovation Factory y formador conferenciante
en innovación, estrategias de marketing y emprendimiento
Miguel Ángel BenjumeaDirector Creativo de M2M Innovation Factory
y Lead Manager de MarketingThinkers
Eva Mª AntoñanzasExperiential Content Curator de M2M Innovation Factory
y Destinos Experienciales
El club de marketing que crea valorUna iniciativa de M2M Innovation Factory
Puedes seguir todas las novedades, información, nuevos seminarios y networking del club a través de:
Web: www.marketingthinkers.comLinkedin network group: MarketingThinkers
Twitter: @MktThinkers
Foro de reflexión enfocado a impulsar la función del
marketing en la empresa, dar visibilidad a acciones
que crean valor desde un marketing más estratégico,
de forma perdurable en el tiempo, y servir de
plataforma de difusión de la innovación y de los
innovadores en marketing.
Organiza: Promueve:
BBVA Innovation Center Jueves 22 de mayo de 2014Plaza de Santa Bárbara, 228004 Madrid
Registro:https://www.centrodeinnovacionbbva.com/eventos/
factoryINNOVATION
Una iniciativa de:
![Page 3: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/3.jpg)
EL R
ETA
IL
9:45 Recepción de Asistentes
9:55 Inauguración de la jornada
10:05 Mercado de Motores. El primer Flea Market de Madrid
Teresa Castanedo: La bohemia del pop up retailCreadora y Cofundadora de Mercado de Motores
Gafa Vintage: Cuando el vintange llama a tu casa, enciende la luz y ponte las gafas.Sandy Moragón, Cofundadora de Gafa Vintage
Sockaholic: Charlando entre calcetinesJaime de la Puente, Socio y Fundador de Sockaholic
10:40 Exprimiendo Linda LimónErnesto Miralta Carles, Fundador de Ginger & Nuns
10:55 Café Networking
11:20 Reputación ¿o traspiés? Sondeando el Brand Sentiment Retail Oscar Trabazos Clavería, CEO de Brand Rain y Fundador de Anpro21
12:00 ¿El envoltorio importa? Gestión de expectativas con el packaging creativo Paco Adín, Socio y Director creativo de Supperstudio
12:40 Panel de Innovación y Disrupción en el Punto de VentaJuan Barambones, CEO de Remotte LLCSandra Manresa, Industry Manager para Fashion Brands en Google SpainNacho Ochoa, Industry Manager Retail en Google SpainModera: Carlos Sánchez, Fundador y CEO de M2M Innovation Factory
![Page 4: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/4.jpg)
EL RETAIL
![Page 5: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/5.jpg)
El primer Flea Market de Madrid
Mercado de Motores
![Page 6: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/6.jpg)
EL RETAIL
![Page 7: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/7.jpg)
La bohemia del pop up retail
Teresa Castanedo:
Creadora y cofundadora de Mercado de Motores
![Page 8: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/8.jpg)
EL RETAIL
![Page 9: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/9.jpg)
Cuando el vintage llame a tu casa, enciende la luz y ponte las gafas
Gafa Vintage:
Sandy Moragón Cofundadora de Gafa Vintage
![Page 10: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/10.jpg)
EL RETAIL
![Page 11: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/11.jpg)
Sockaholic:Charlando entre calcetines
Jaime de la PuenteSocio y Fundador de Sockaholic
![Page 12: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/12.jpg)
EL RETAIL
j
![Page 13: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/13.jpg)
ExprimiendoLinda Limon
Ernesto MiraltaFundador de Ginger & Nuns
![Page 14: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/14.jpg)
EL RETAIL
![Page 15: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/15.jpg)
Café Networking
![Page 16: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/16.jpg)
EL RETAIL
![Page 17: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/17.jpg)
Sondeando el Mass Sentiment Retail
¿Reputacion o traspiés?
Oscar Trabazos ClaveríaCEO de Brand Rain y Fundador de Anpro21d
![Page 18: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/18.jpg)
EL RETAIL
![Page 19: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/19.jpg)
Gestión de expectativas con el packaging creativo
¿El envoltorio importa?
Paco AdínSocio y Director creativo de Supperstudio
![Page 20: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/20.jpg)
EL RETAIL
Juan Barambones CEO de Remotte LLC
Sandra Manresa Industry Manager para Fashion Brands en Google Spain
Nacho OchoaIndustry Manager Retail - Multichannel Retailers en Google Spain
Modera: Carlos SánchezCEO M2M Innovation Factory
![Page 21: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/21.jpg)
y disrupción en el punto de venta
Panel de Innovacion
![Page 22: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/22.jpg)
EL RETAILO
![Page 23: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/23.jpg)
La imaginaciones de carton
Iñigo de Aguinaga Florez de LosadaPresidente, Director creativo y Fundador de tokonama
tokonama:
![Page 24: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/24.jpg)
factoryINNOVATION
![Page 25: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/25.jpg)
Teresa CastanedoSandy MoragónJaime de la PuenteErnesto MiraltaOscar TrabazosPaco AdínJuan BarambonesSandra ManresaNacho OchoaCarlos SánchezIñigo de Aguinaga
![Page 26: 11ª jornada MarketingThinkers](https://reader034.fdocuments.in/reader034/viewer/2022042602/559802a61a28aba7458b478d/html5/thumbnails/26.jpg)
EL RETAILwww.marketingthinkers.com
factoryINNOVATION