10 ways to improve your hotel’s Pinterest strategy
1
WAYS TO IMPROVE YOUR HOTEL’S STRATEGY Hotel marketers should consider Pinterest a priority since it plays a key role at both the aspirational and planning stages of the travel-decision-making process. 1 Post Pin It For Later links, along with the prompt “Pin it for later” across social media. Pin It For Later Equals traffic & repins 2 Capitalize on image height. Use image dimensions *minimum recommended width being 600px 2:3 1.3:5 3 Include text overlay on images. 4 Choose light over dark images. YES! NO! 5 Create 150- to 300-word descriptions for each pin. 150 300 TO WORD DESCRIPTIONS 6 Use calls to action in pin descriptions. Examples include: REPIN LEARN MORE ENTER OUR CONTEST 7 Explore Pinterest’s analytics. Find out who your audience is and what content performs well. WHO YOUR AUDIENCE IS WHO YOU’RE MISSING WHAT CONTENT IS PERFORMING WELL 8 Take advantage of rich pins. Pinterest Analytics 9 Collaborate with influencers on guest boards. 10 Run a Pinterest contest. BOOK IT ! May 18, 2017 - Ilulissat, Greenland Rich pins include app, place, article, product and recipe pins. My Top 10 Boards Tips to Improve Marketing : Social Media 2627 Pins 518.1K Followers Follow Board Vacation Giveaway: Win a luxury stay in Cleveland, Ohio! Sign up here! © 2016 STR, Inc. All Rights Reserved. illustrations: jon edwards Source: Social Media Examiner 926 518
-
Upload
hotel-news-now-str -
Category
Social Media
-
view
64 -
download
0
Transcript of 10 ways to improve your hotel’s Pinterest strategy
W A Y S T O I M P R O V E Y O U R H O T E L ’ S
S T R A T E G YHotel marketers should consider Pinterest a priority since it plays a key role at both the aspirational and planning stages of the travel-decision-making process.
1 Post Pin It For Later links, along with the prompt “Pin it for later” across social media.
Pin It For Later
Equalstra�c & repins
2 Capitalize on image height.
Use image dimensions
*minimum recommended width being 600px
2:31.3:5
3 Include text overlay on images.
4 Choose light over dark images.
YES! NO!
5 Create 150- to 300-word descriptions for each pin.
150 300TO
W O R D D E S C R I P T I O N S
6 Use calls to action in pin descriptions.
Examples include:
REPIN LEARN MORE ENTER OUR CONTEST
7Explore Pinterest’s analytics. Find out who your audience is and what content performs well.
WHO YOUR AUDIENCE IS
WHO YOU’RE MISSING
WHAT CONTENT IS PERFORMING WELL
8 Take advantage of rich pins.
Pinterest Analytics
9 Collaborate with influencers on guest boards. 10 Run a Pinterest contest.
BOOK IT !
May 18, 2017 - Ilulissat, Greenland
Rich pins include app, place, article, product and recipe pins.
My Top 10 BoardsTips to Improve Marketing : Social Media
2627Pins
518.1KFollowers
Follow Board
Vacation Giveaway: Win a luxury stay in Cleveland, Ohio!
Sign up here!
© 2016 STR, Inc. All Rights Reserved. illustrations: jon edwardsSource: Social Media Examiner
926 518
