Marketing Plan Template

[Product or Service Name]Marketing Plan[Your Name]

Market SummaryDescribe market past and present.Outline future market.Review information about business environment, market shifts, or major companies in the field that give indications of opportunities for your company.Product DefinitionDescribe your product or service being marketedCompetitionSummarize the competition.Outline your companys competitive advantage.PositioningOutline the position of your product or service relative to competition.State advantages and disadvantages of your product or service.Communication StrategiesDescribe how you will communicate your product.Outline the demographics of potential clients.Public RelationsCreate a strategy for making the public aware of your products or services.Develop a method for your company to contribute to your community.AdvertisingDescribe how you will advertise.List where you will advertise.Provide information about timing.Success MetricsList first-year measurable goals.List longer-range measurable goals.Describe requirements for success.ScheduleProvide timeline of accomplishment of marketing plan.Indicate time-critical steps.