[THE PROBLEM: TOBACCO PRODUCT MARKETING AT THE POS] [Organization name & date]
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Transcript of [THE PROBLEM: TOBACCO PRODUCT MARKETING AT THE POS] [Organization name & date]
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[THE PROBLEM: TOBACCO PRODUCT MARKETING AT THE POS]
[Organization name & date]
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The Problem
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Youth Smoking is Still a Problem
• In Vermont• 13% of high school students smoke2
• 11% of male high school students who use smokeless or spit tobacco3
• 24% of 18-24 year olds smoke (16,000 smokers)4
• 36% of 25-29 years old smoke (12,000 smokers)5
• 700 kids (under 18) become new daily smokers each year6
• 12,000 kids now under 18 and alive in Vermont will ultimately die prematurely from smoking7
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POS Marketing is a Major Cause of Youth Smoking
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Industry Responsible for POS Marketing
*The most recent available FTC data.
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Retail Contracts
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POS: Effective Youth Recruitment Center
•
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POS: Effective Youth Recruitment Center
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POS: Disproportionate Effect on Youth
“Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens...The smoking patterns of teenagers are particularly important to Philip Morris.”- Philip Morris, Special Report, 1981
“The ability to attract new smokers and develop them into a young adult franchise is key to brand development.”- 1999 Philip Morris report, "Five-Year Trends 1988-1992."
"They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years."- September 30, 1974 R.J. Reynolds Tobacco Co. marketing plan presented to the company's board of directors
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In Our Community
[insert local data, information, and images here]
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POS Marketing Youth Addiction Experimentation
! !
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MYTH FACT
Peer pressure is the real cause of youth tobacco
use.
Research indicates that adolescents are more influences by tobacco marketing than peer pressure.33
We have already done enough to reduce youth
tobacco use.
In Vermont, 13% of all high school students smoke and 11% of male high school students use smokeless or spit
tobacco.34
Our limited resources
should go to more pressing problems.
Smoking kills more people than alcohol, AIDS, car crashes, illegal
drugs, murders, and suicides combined.35
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What can be done about it?
Communities can regulate who can buy and sell tobacco.
Communities can regulate the time, place, and manner of tobacco
marketing. For more information on policy options
contact:The Center for Public Health & Tobacco Policy
154 Stuart StreetBoston, MA 02116
Phone: 617-368-1465Fax: 617-368-1368
www.tobaccopolicycenter.org [email protected]