© Copyright 2003, the Yankee Group. All rights reserved. March 2004 Page 1 Sanjay Mewada...
13
© Copyright 2003, the Yankee Group. All rights reserved. March 2004 Page 1 Sanjay Mewada Vice-President Telecom Software Strategies The Yankee Group March 2004 Making the Enterprise Smarter: Data Integrity
-
Upload
alexander-dixon -
Category
Documents
-
view
212 -
download
0
Transcript of © Copyright 2003, the Yankee Group. All rights reserved. March 2004 Page 1 Sanjay Mewada...
© Copyright 2003, the Yankee Group. All rights reserved. March 2004 Page 1
Sanjay Mewada
Vice-President
Telecom Software Strategies
The Yankee Group
March 2004
Making the Enterprise Smarter:Data Integrity
© Copyright 2003, the Yankee Group. All rights reserved. March 2004 Page 2
Sanjay Mewada
Director, Telecom Software Strategies
The Yankee Group
Making the Enterprise Smarter:Strategies for Data Integrity with a Network Focus
Page 3March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Agenda
• Industry Overview
• What is driving Data Integrity
• Evolving role of Network Data Integrity
• Understanding the enterprise-wide impact
• Conclusions
Page 4March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
How have the CSPs Evolved?
Business Strategy
Cus
tom
er/F
utur
e V
alue
Services ExpansionApplication Integration
Services ExpansionApplication Integration
Customer CentricityService Bundling
Customer CentricityService Bundling
InfrastructureRationalizationInfrastructure
Rationalization
2002 2004 2006 2008
Accelerated expansion of services /mobility/content
Gradual introduction of new services focused on retention and wallet share
Dramatic Drop in CapEx, OpEx optimization
Page 5March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Investment in Operational Excellence is Well Underway
Business Strategy
Cus
tom
er/F
utur
e V
alue
InfrastructureRationalizationInfrastructure
Rationalization
2002 2004 2006 2008
Dramatic Drop in CapEx, OpEx optimization
Revenue assuranceOrder-to-billInventory ManagementDiscovery & ReconAsset managementQuote-to-order
Workforce / materials managementSupply chain managementApplication integration
CostContainment
CustomerCentricity
ServicesExpansion
Page 6March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Investment is Shifting to Service and Customer Management
Business Strategy
Cus
tom
er/F
utur
e V
alue
Customer CentricityService Bundling
Customer CentricityService Bundling
InfrastructureRationalizationInfrastructure
Rationalization
2002 2004 2006 2008
Gradual introduction of new services focused on retention and wallet share
Dramatic Drop in CapEx, OpEx optimization
CostContainment
CustomerCentricity
ServicesExpansion
Contact center integration, Portal and self-service development, B2B capabilities for specific functions, Billing data delivery /analysis, Product / offer analysis , Customer analysis, Performance management
Contact center integration, Portal and self-service development, B2B capabilities for specific functions, Billing data delivery /analysis, Product / offer analysis , Customer analysis, Performance management
Page 7March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
CUSTOMER
Quality Assurance
Customer Assurance Order
Entry
Order Management
Consume Services
Monitor / Measure Usage Collection
Billing
Cash Management
Financial Analysis
Business Assurance
Organiza
tion
Software
Revenue Assurance
The Four Quadrants of Enterprise Assurance
DATA INTEGRITY
DA
TA
IN
TE
GR
ITY
Page 8March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Impact of Data Integrity Across the Service Provider Organization
Page 9March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Understanding the scope of Data Integrity
Data IntegrityLife-cycleData Integrity
Life-cycle
Data Mining Tools
Data Mining Tools
Data Reconciliation
Exception Reporting
RA MetricsRA Metrics
Investigate LeakageInvestigate Leakage Reporting & Decision
Making Tools
Reporting & DecisionMaking Tools
DataSourcing/Extraction
DataAnalysis
Reporting andDecision Making
Data Operationalizing
EffectivenessMeasurement
Process Improvement
Eliminate Leakage & Determine Root Cause
PrioritizeInvestigations
Revenue Assurance CFO/CIO Portal
Update RAMetrics
Update Auto-Rules &Trouble Ticket
Auto-CorrectKnown Errors
TrendAnomalies
ETL, data cleansingDatabase Management Tools
Database Management Tools
DBMS
Page 10March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
The Domino Effect of “Bad” Data Integrity Practices
Data SourcedFrom Multipleenvironments
Is Loaded intoDepartmentalData Models
Which don’tProvide enough Data for correctanalysis
Which leadsto Incorrectanalysis
Which skewsthe decisionmaking process
Page 11March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Hurdles on the road to the Enterprise Data Warehouse
Organizational
Technological
Process
Strategic
• Departmental Ownership of Data sources
• Organizational Inertia
• Data accuracy • Extensible industry
enterprise data model
• Improved processes around Workflow, Data collection & Analysis
• Comprehensive data management strategy
• CxO level support
Page 12March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Recommendations
• Adopt some of the best practices of Enterprise Data Warehouse Methodology– Framework for enterprise data integration and reuse
• Treat network data as a strategic asset– Network data provides insight into customer behavior and
process inefficiency
• Processes re-evaluation can drive efficiencies – Leverage BI to improve processes from end-to-end to help
flesh out inefficiencies
• The network enables “single version of the truth”– Ensure consistency of this truth across back office applications
• Tie investments to clear ROI
Page 13March , 2004© Copyright 2003, the Yankee Group. All rights reserved.
Thank You!
Sanjay Mewada
Vice-President
Telecom Software Strategies
Communications Network Infrastructure
March, 2004
