Yankee Candles

of 40 /40
Spring & Summer 2012 NEW PRODUCT PORTFOLIO

Embed Size (px)


http://www.yankee.co.uk - Yankee Candle Spring 2012 Collection introduces five new fragrances to the Yankee Candle fragrance range. The Spring 2012 Collection is available in all classic Yankee Candle styles including tea lights, jar candles, tumblers, samplers and wax tarts. Please see the Yankee Candle Spring 2012 Catalogue for more information.

Transcript of Yankee Candles

Spring & Summer 2012 NEW PRODUCT PORTFOLIO

79174_Q1Q2_Summer.indd A 10/26/11 7:13 PM

Welcome An independent survey has proven Yankee Candle to be leading the home fragrancing market across Europe. Th e brand is a

phenomenal success with the growth year on year far exceeding expectations.

With this fantastic news, I am excited to present to you the new wholesale catalogue for 2012. Th is includes an abundance of new fragrances, innovative fragrancing solutions for the home and beyond, plus new style candles. Th is will not only broaden the appeal but also open new selling channels to take the brand to yet another level, confi rming our position as the leader in our sector, a position we will not only maintain but strengthen.

I want to take this opportunity to outline to you the amount of research that Yankee Candle undertakes to launch just one fragrance into the market. A fragrance launch can take up to a year before it is released at the various trade shows Yankee Candle attends around the world. Prior to this the fragrance will go through extensive research and stringent product testing. Following this the fragrance name is researched, checks are made to ensure the names can be launched across each country and translation requirements. Each label is then specifi cally designed for each fragrance, ensuring it captures consumers attention and illustrates the fragrance blend and emotional connection associated with all fragrances Yankee launches. Th e process of market testing is then put into action with many focus groups held to gauge consumer reaction. Only then, when Yankee Candle is completely satisfi ed, will a fragrance launch.

Only a brand leader will have the resources to ensure that each and every product delivered to the market is of the standard that its loyal consumer is expecting. Th is is important to us and a critical path we follow to ensure we are always not only meeting consumer expectations but exceeding them.

As we look to spring and summer of 2012 fresh, fl oral and fruit fragrances are at the forefront of consumers minds. During these seasons the fruit fragrances should be 25% of your fragrance mix, fl oral 21% and fresh 38%. To increase the off ering, Yankee is launching 10 brand new exciting fragrances to excite consumers and feed demand. All of these plus some new candle styles with beautiful colourways.

Everything you will need to plan, merchandise and promote the products can be found on the Marketing Toolbox. Th is has become an invaluable tool for retailers, updated regularly and available 24 hours a day, so please utilise it to maximise Yankee Candle presence in your store.

As a quality, trusted, aff ordable brand, Yankee Candle is fulfi lling consumer demand at every opportunity. Please browse the catalogue and put a some spring into your store with Yankee Candle.


Clive HarperManaging DirectorYankee Candle Company (Europe) Ltd.

79174_Q1Q2_Summer.indd B 10/24/11 12:37 PM

New! FOR SPRING 2012 Captivate customers with beautiful new

seasonal scents

Grow your business with expanded home fragrance off erings

Elevate your style appeal with glass pillars

Light up sales with new Pure Radiance candle line

Create seasonal excitement with limited time Citrus Passion trend collection

New! FOR SUMMER 2012 Brighten up your sales outlook with fun new

seasonal scents

Make sales bloom with new botanical reed diff users

Create seasonal excitement with limited time Water Inspirations and Summer Love trend collections

Displays Th ink outside the combi seasonal and special

occasion outpost displays grab your customers attention and generate impulse sales


79174_Q1Q2_Summer.indd 1 10/26/11 7:13 PM

Celebrate New Scents for SpringInspired by the sweet, romantic beauty of colourful blooms and natures refreshing waters, fragrances that refl ect the joys of the season.


79174_Q1Q2_Summer.indd 2 10/26/11 7:14 PM

BEACH WOODSeasoned by the elements this modern blend of vetiver, salt air and driftwood creates an intriguing fragrance.

COASTAL WATERSClean and bracing the rush of cool ocean spray from the breaking surf clears the mind and refreshes the soul.

BEACH FLOWERSLike delicate keepsakes from the sea the seductive scent of tuberose, lily and hyacinth blossoms balanced with soft watery notes.

TRUE ROSEAlluring, rich and velvety as fragrant as a bouquet of fl awless deep red roses.

WHITE GARDENIASo captivating the stunning royal beauty of lush white gardenias in full bloom.


79174_Q1Q2_Summer.indd 3 10/26/11 7:14 PM


79174_Q1Q2_Summer.indd 4 10/24/11 12:38 PM

PRODUCT BENEFITS Dramatically enhances any dcor, from classic to contemporary, with the ideal combination of height, colour and true Yankee fragrance in a clean glass design

Available in our best-selling Platinum fragrances

Coordinates perfectly with our tumbler candles

Easily removable label for more simple decorating

Premium quality

Burns completely

TECHNICAL INFORMATION Traditional size 7.5cm diameter allows for use in many pillar candle accessories

Made with the fi nest ingredients, including pure, natural fragrance extracts

Each wick is hand-straightened to ensure it is centered for optimum burn

Fragranced all the way through

Natural cotton wicks and premium grade paraffi n and soy-blend wax

Burn time = up to 95 hours

New!Glass PillarsTh e classic style of a pillar candle, fi lled with Yankee fragrance.


79174_Q1Q2_Summer.indd 5 10/24/11 12:38 PM

Fluff y TowelsNow consumers have more new ways to wrap themselves in the fragrance experience of Fluff y Towels, the fresh scent of clean towels warm from the dryer, with notes of lemon, apple, lavender and lily; that will add to your sales volume!


Now consumers have more new ways to wrapFluff y Towels, the fresh scent of clean towellemon, apple, lavender and lily; that will adde, lavender and lily; that will add


79174_Q1Q2_Summer.indd 6 10/25/11 8:16 AM

Pink SandsNow there are more ways for consumers to go on holiday anytime with these extended home fragrance off erings in Pink Sands; an exotic island escape in the beautiful mix of bright citrus, sweet fl orals and spicy vanilla that will brighten your sales outlook.

New!SignatureReed Diff user


New!Dcor Reed Diff userNew!

Car Jar


79174_Q1Q2_Summer.indd 7 10/26/11 7:15 PM


79174_Q1Q2_Summer.indd 8 10/26/11 7:15 PM

New!True RoseA beautiful addition to any room

Consumers can savour the alluring, rich and velvety fragrance of new True Rose in more rooms with these extended home fragrance off erings. As fragrant as a bouquet of fl awless deep red roses, that will make your sales bloom!

New!SignatureReed Diff user

New!Dcor Reed Diff user

New!Botanical Reed Diff user


79174_Q1Q2_Summer.indd 9 10/26/11 7:15 PM


79174_Q1Q2_Summer.indd 10 10/26/11 7:16 PM

Good Air Odours Out. Good Air In.

PRODUCT BENEFITS Eff ectively eliminates common household odours, leaving a fresh and clean smelling home

Available in two scents -- Just Plain Fresh (the fresh, watery scent of cool morning dew) and Just Plain Clean (a combination of clean linen and spring sunshine)

Variety of forms for every situation

Instant acting sprays for immediate freshness on fabrics, at home, and on the road

Continuous acting forms for long-lasting fresh & clean air all around the home

TECHNICAL INFORMATION Patented odour-eliminating formulation in all product forms, sticks to

odour molecules neutralising them on contact

Tumbler Candle has super-charged core with 50% more odour-eliminating power, and burns 40 45 hours

Votive Candle is the super-charged odour-eliminating core, burns up to 15 hours

Concentrated Room Spray concentrated formulation, up to 500 sprays per can

New! Small Space Air FreshenerFragranced polymer technology for improved performance! Use in any small space or vehicle to eliminate odours. Lasts up to 30 days!


79174_Q1Q2_Summer.indd 11 10/24/11 12:39 PM

Denim Crme Brulee Cinnamon Scone Beachfront Petals Ice Crystal


79174_Q1Q2_Summer.indd 12 10/24/11 12:40 PM


Lavender Chiff on Grapevine After Dark Key Lime EmberlightNectar

Th e Warm Glow of Home.

Decorative. Stylish. A new line of contemporary candles to light up sales.

PRODUCT BENEFITS Appealing modern design

Clean, contemporary shape is distinctive yet neutral enough to suit and enhance any home dcor

New LumiWick design provides a wide radiant fl ame for a warm, inviting glow

Twelve new alluring fragrances

TECHNICAL INFORMATION Large, medium and small vase jars featuring gold metallic lids

Flat cotton LumiWick delivers consistent burn performance

Yankee Candle fragrance quality consumers love


79174_Q1Q2_Summer.indd 13 10/26/11 7:16 PM


79174_Q1Q2_Summer.indd 14 10/24/11 12:40 PM

New!Citrus Passion Trend Collectionfrom YANKEE CANDLEJust for spring a limited-time collection of fragrances fi lled with sunshine and possibilities!

Four bright, fun citrus scents for citrus lovers:

GR APEFRUITTh is eye-opening and refreshing burst of sweet and tart grapefruit is a guaranteed mood lifter.

OR ANGEWhen juicy mandarin orange mingles with fresh fruits and fl owers, the scent is like sunshine for the soul.

LIMEZesty lime gets even more luscious with a hint of refreshing mint and a scoop of warm vanilla.

LEMONCapture the sweetness of summer with this blissful blend of fresh lemon, Italian bergamot, and pure cane sugar.

Same Yankee Candle quality consumers love, available in three candle styles and coordinating accessories to create striking displays and complete your presentation

Large 2-wick tumbler candle Small tumbler candle Metal candle trivet Metal large tumbler sleeve


79174_Q1Q2_Summer.indd 15 10/24/11 12:40 PM

Celebrate New Scents for SummerInspired by glowing sunshine, vibrant fruits and pretty fl owers, fragrances that capture all the fun of the season.


79174_Q1Q2_Summer.indd 16 10/24/11 12:40 PM

PINK DRAGON FRUITColourful and intriguing theres a lure of adventure in the sweet aroma of this tropical fruit.

SICILIAN LEMONA bright & sunny citrus perfectly ripe, with a naturally sweet and refreshing scent.

LOVES ME, LOVES ME NOTA fresh fi eld daisy with pretty white petals just waiting to be plucked oh, the anticipation!

WILD PASSION FRUITBright and vivacious this exotic passion fruit is blended with melon and mandarin.

FRUIT FUSIONSummer-licious berries, orange and lime make this sunny fruit blend refreshingly tart and sweet.


79174_Q1Q2_Summer.indd 17 10/24/11 12:41 PM


79174_Q1Q2_Summer.indd 18 10/24/11 12:41 PM

New!BotanicalReed Diff usersFragrance thats always in bloom

Fresh Cut Roses

True RoseWhite Gardenia Lilac Blossom

Garden Sweet Pea Lemon Lavender

PRODUCT BENEFITS Continuously provides the same long-lasting, true-to-life fragrance you can get only from Yankee Candle.

Four stems blooming with beautiful fl owers that always look fresh

Attractive bud vase holder

Perfect for gift-giving

TECHNICAL INFORMATION Unique stems are designed to diff use fragrance in the air

Long-lasting concentrated fragrance


No alcohol content


79174_Q1Q2_Summer.indd 19 10/24/11 12:41 PM


79174_Q1Q2_Summer.indd 20 10/26/11 7:16 PM

Large decorated glass jar candle Votive Car Jar Tea lights (pack of 12)

Porcelain Illuma-Lid Porcelain trivet Ceramic votive holder Tall decorated glass votive holder

New!Summer Love Trend Collectionfrom YANKEE CANDLEJust for the season a limited-time collection of pretty, fun fragrances that recall summer passions!Th ree bright, romantic scents for the young at heart:

LOVES ME LOTSTh e white fl owers in this sweet and citrusy mix say it perfectly.

FIRST KISSBerries and violets, vanilla and spice. Th is fragrance is as sweet and innocent as a fi rst kiss.

TRUE CRUSHTingly all the way to your toes ... thats how this romantic scent with fi zzy pink grapefruit, petals and amber makes you feel.

Same Yankee Candle quality consumers love, available in three candle styles and coordinating accessories to create striking displays and complete your presentation


79174_Q1Q2_Summer.indd 21 10/24/11 12:42 PM


79174_Q1Q2_Summer.indd 22 10/24/11 12:42 PM

New!Water Inspirations Trend Collectionfrom YANKEE CANDLEJust for summer a limited-time collection of cool blue fragrances in white wax that will make a splash!Th ree naturally refreshing scents for water lovers:

MANDARIN WATERSunny and sparkling ... this eff ervescent scent is like a tall glass of cool water with a spritz of citrus.

SPRING WATERTh is light and airy mix of spring blossoms and driftwood makes every room feel clean, fresh, fabulous.

LOTUS WATERTh is calming combination of leafy greens, bamboo fl ower and musk helps melt away the stresses of the day.

Same Yankee Candle quality consumers love, available in three candle styles and coordinating accessories to create striking displays and complete your presentation

Large jar candle Small tumbler candle Tea lights (pack of 6) Tea light holder


79174_Q1Q2_Summer.indd 23 10/24/11 12:42 PM

Pink Lady SlipperLarge jar (6) Medium Jar (6) Small jar (6) Large Tumbler (4) Medium Tumbler (6) Regular Tumbler (6)

White GardeniaLarge jar (9) Medium Jar (4) Small jar (6) Large Tumbler (6) Medium Tumbler (6) Regular Tumbler (12)

French LavenderLarge jar (6) Medium Jar (6) Small jar (6) Large Tumbler (4) Medium Tumbler (6) Regular Tumbler (6)


79174_Q1Q2_Summer.indd 24 10/24/11 12:42 PM

Spring Outpost DisplaysGrow more impulse sales outside the combiBy putting the right product right in front of customers, outpost displays increase your seasonal impulse sales. For spring, weve put together two perfect assortments candles and home fragrancing that will catch customer attention and grow sales.

Th e sweet fl oral scents in our candle display refl ect the fresh beauty of spring that consumers want, while the home fragrancing display helps customers discover new ways to enjoy a breath of spring in every room with a choice of fl oral or fresh scents.

Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations.

Fluffy TowelsLarge jar (2) Medium jar (4)Large Tumbler (2) Medium Tumbler (6) Regular Tumbler (6) Room Spray (6) Potpourri (2) Reeds (3) Dcor Reeds (4)

True RoseLarge jar (2) Medium jar (4)Large Tumbler (2) Medium Tumbler (6) Regular Tumbler (6) Botanical Reeds (2) Reeds (3) Dcor Reeds (4)


79174_Q1Q2_Summer.indd 25 10/24/11 12:42 PM

Bahama BreezeLarge jar (4) Medium Jar (8) Small jar (6) Large Tumbler (4) Medium Tumbler (6) Regular Tumbler (6)

Sparkling LemonLarge jar (9) Medium Jar (4) Small jar (6) Large Tumbler (6) Medium Tumbler (6) Regular Tumbler (12)

Pink Dragon FruitLarge jar (4) Medium Jar (8) Small jar (6) Large Tumbler (4) Medium Tumbler (6) Regular Tumbler (6)


79174_Q1Q2_Summer.indd 26 10/24/11 12:42 PM

Summer Outpost Displays Impulse sales are hot off the shelfNothing heats up impulse sales like getting the right products out of the combi and directly in front of customers with outpost displays.

Th is summer, customers are looking for clean, refreshing fragrances with hints of sunny citrus that refl ect the best parts of going on holiday. Give them what they want with two perfect assortments candles and home fragrancing that will defi nitely brighten your seasonal sales outlook.

Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations.

Sun & SandLarge jar (4) Medium jar (4)Large Tumbler (2) Medium Tumbler (2) Regular Tumbler (2) Room Spray (6) Potpourri (3)

Pink SandsLarge jar (5) Medium jar (4)Large Tumbler (2) Medium Tumbler (2) Regular Tumbler (2) Reeds (6) Dcor Reeds (6) Potpourri (2)


79174_Q1Q2_Summer.indd 27 10/24/11 12:43 PM

Fresh Cut RosesLarge jar (24) Medium Jar (6) Small jar (6) Large Tumbler (12)Medium Tumbler (6)

Wedding DayLarge jar (24) Medium Jar (6) Small jar (6) Large Tumbler (12) Medium Tumbler (6)


79174_Q1Q2_Summer.indd 28 10/24/11 12:43 PM

Special OccasionOutpost DisplaysNever miss an opportunity to celebrate more sales

Th e biggest events in life happen year round! Create special occasion outpost displays to remind your customers that you off er the perfect products for celebrating weddings (Fresh Cut Roses and Wedding Day candles) and births (Soft Blanket and Baby Powder candles). Combined with appropriate accessories and decorations, these outpost displays will stimulate sales and give you a reason to celebrate.

Soft BlanketLarge jar (12) Medium Jar (6) Small jar (3) Samplers Votive Candles (1 Box)Tarts Wax Potpourri (1 Box)Scented Tea Lights (1 Box of 12)

Baby PowderLarge jar (12) Medium Jar (6) Small jar (3) Samplers Votive Candles (1 Box)Tarts Wax Potpourri (1 Box)Scented Tea Lights (1 Box of 12)


79174_Q1Q2_Summer.indd 29 10/24/11 12:43 PM

Floral fragrance demand peaks in the fi rst half of the year. As each season changes, consumers consider it time to change their candles, just as they do accent pieces throughout their homes.

But of course, not everyone wants only fl oral scents. Based on our extensive experience, we recommend a carefully proportioned assortment of Fresh, Fruit, and Food & Spice that corresponds with the typical demand during the fi rst half.

Spring & Summer Combi Display Assortment


79174_Q1Q2_Summer.indd 30 10/24/11 12:43 PM

40 Fragrance (4 Combi) Recommended Spring & Summer Assortment

30 Fragrance (3 Combi)Recommended Spring & Summer Assortment


1 Baby Powder Fresh

2 Clean Cotton Fresh

3 Sandalwood Vanilla Fresh

4 Soft Blanket Fresh

5 NEW Q2! Loves Me, Loves Me Not Floral

6 Midnight Jasmine Floral

7 Strawberry Buttercream F&S

8 NEW Q2! Sicilian Lemon Fruit

9 Sparkling Lemon Fruit

10 Vanilla Cupcake F&S

11 Vanilla Satin Fruit

12 NEW Q2! Beachwood Fresh

13 Sun & Sand Fresh

14 Cinnamon Stick F&S


29 NEW Q1! Beach Flowers Floral

30 Lemon Lavender Fresh

31 Lilac Blossoms Floral

32 French Lavender Floral

33 Midsummers Night Fresh

34 Garden Sweet Pea Floral

35 NEW Q1! Coastal Water Fresh

36 River Valley Fresh

37 Beach Walk Fresh

38 Bahama Breeze Fruit

39 Garden Hideaway Floral

40 Vanilla Lime Fruit


15 NEW Q2! Fruit Fusion Fruit

16 Macintosh Spice F&S

17 Black Cherry Fruit

18 Kitchen Spice F&S

19 Mandarin Cranberry Fruit

20 NEW Q1! True Rose Floral

21 Mango Peach Salsa Fruit

22 Sweet Strawberry Fruit

23 Natures Paintbrush Fresh

24 NEW Q2! Pink Dragonfruit Fruit

25 Home Sweet Home F&S

26 Fresh Cut Roses Floral

27 Pink Sands Fresh

28 Cherry Blossom Floral

50 Fragrance (5 Combi) Recommended Spring & Summer Assortment


1 Baby Powder Fresh

2 Clean Cotton Fresh

3 NEW Q1! White Gardenia Floral

4 Sandalwood Vanilla Fresh

5 Soft Blanket Fresh

6 NEW Q2! Loves Me, Loves Me Not Floral

7 Fluffy Towels Fresh

8 Midnight Jasmine Floral

9 Strawberry Buttercream F&S

10 NEW Q2! Sicilian Lemon Fruit

11 Sparkling Lemon Fruit

12 Vanilla Cupcake F&S

13 Orchard Pear Fruit

14 Mango Peach Salsa Fruit

15 Vanilla Satin Fresh

16 NEW Q2! Beachwood Fresh

17 Sun & Sand Fresh


35 Pink Lady Slipper Floral

36 NEW Q1! Beach Flowers Fresh

37 Lemon Lavender Floral

38 Lilac Blossoms Floral

39 French Lavender Floral

40 Midsummers Night Fresh

41 Garden Sweet Pea Floral

42 NEW Q1! Coastal Water Fresh

43 Ocean Blossom Floral

44 River Valley Fresh

45 Beach Walk Fresh

46 Bahama Breeze Fruit

47 NEW Q2! Wild Passion Fruit Fruit

48 Garden Hideaway Floral

49 Vanilla Lime Fruit

50 Wedding Day Floral


18 Warm Spice F&S

19 Cinnamon Stick F&S

20 Spiced Orange F&S

21 NEW Q2! Fruit Fusion Fruit

22 Macintosh Spice F&S

23 Cranberry Chutney Fruit

24 Black Cherry Fruit

25 Kitchen Spice F&S

26 Mandarin Cranberry Fruit

27 NEW Q1! True Rose Floral

28 Sweet Strawberry Fruit

29 Natures Paintbrush Fresh

30 NEW Q2! Pink Dragonfruit Fruit

31 Home Sweet Home F&S

32 Fresh Cut Roses Floral

33 Pink Sands Fresh

34 Cherry Blossom Floral


11 Black Cherry Fruit

12 Kitchen Spice F&S

13 Mandarin Cranberry Fruit

14 NEW Q1! True Rose Floral

15 Sweet Strawberry Fruit

16 NEW Q2! Fruit Fusion Fruit

17 NEW Q2! Pink Dragonfruit Fruit

18 Home Sweet Home F&S

19 Pink Sands Fresh

20 Cherry Blossom Floral


1 Clean Cotton Fresh

2 Soft Blanket Fresh

3 NEW Q2! Loves Me, Loves Me Not Floral

4 Midnight Jasmine Floral

5 Strawberry Buttercream F&S

6 Sparkling Lemon Fruit

7 Vanilla Cupcake F&S

8 Vanilla Satin Fresh

9 NEW Q2! Beachwood Fresh

10 Cinnamon Stick F&S


21 Lemon Lavender Fresh

22 Lilac Blossoms Floral

23 French Lavender Floral

24 Midsummers Night Fresh

25 Garden Sweet Pea Floral

26 NEW Q1! Coastal Water Fresh

27 River Valley Fresh

28 Beach Walk Fresh

29 Bahama Breeze Fruit

30 Vanilla Lime Fruit


79174_Q1Q2_Summer.indd 31 10/26/11 7:17 PM

From our research, we know that fragrance is the number one factor in choosing a candle. But how do consumers choose a fragrance? Much like spicy, sweet, tangy, or salty foods, they have specifi c preferences for the fi ve categories of fragrance Floral, Fresh, Fruit, Food & Spice, and Festive.

Th ese preferences tend to change with the seasons, so you should adjust your assortment for maximum selling power.



79174_Q1Q2_Summer.indd 32 10/26/11 7:17 PM

FLORALLike spring in bloom, these scents are alive with the beautiful, alluring essences of fresh, fragrant garden fl owers.

FRESHLike just laundered sheets, a refreshing sea breeze, or the earthy aroma of herbs, these scents bring home familiar feelings of freshness.

FRUITFrom berry patches to citrus groves, these mouth watering scents capture all the juicy sweetness and lively tanginess of sun-ripened fruit.

FOOD & SPICEFrom fresh baked desserts to prized cooking spices, these irresistibly delicious aromas make a home feel cosy and inviting.

FESTIVEFrom evergreens to cookies, these delightfully happy seasonal scents celebrate favourite Christmas and winter traditions.


79174_Q1Q2_Summer.indd 33 10/26/11 7:17 PM

1. Grden Sweet Pea2. Soft Blanket3. Clean Cotton

1. Midnight Jasmine2. Pink Sands

3. Lilac Blossoms

1. Cherry Blossom2. Strawberry Buttercream

3. Fresh Cut Roses

1. Beach Walk

2. Garden Hideaway3. Sparkling Lemon

1. Fluffy Towels2. Vanilla Lime

3. Lemon Lavender

1. Drift Away2. Country Lemonade

3. Sun & Sand







1. French Lavender2. Baby Powder

3. Midsummers Night

1. Mandarin Cranberry 2. Cinnamon Stick3. Orchard Pear

1. Warm Spice2. Cranberry Chutney

3. River Valley

1. Spiced Orange2. Christmas Cupcake

3. Christmas Eve

1. Black Cherry 2. Kitchen Spice3. Vanilla Satin

1. Christmas Rose2. Happy Christmas3. Christmas Tree








79174_Q1Q2_Summer.indd 34 10/24/11 12:43 PM

Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit with many Yankee Candle retailers, producing higher sales transactions, greater sales lift and increased margin.

Our Fragrance of the Month (FOM) promotion is one of the best and fastest ways to grow your customer base and get repeat business.

HOW IT WORKS:Every month promote three popular fragrances by ordering any combi-nation of the large jars and the large 2-wick tumblers from the recom-mended fragrances.

RETAILER INCENTIVE: Receive 15% off all three fragrances. Ask your Customer Care Advisor for details.

PROMOTION: Buy 1, Get 1 50% Off all three seasonal fragrances for the month! (Higher price prevails.)

BOGO50 BENEFITS: increases sales transactions

BOGO50 has a higher perceived value

promotional signage is available

HOW IT WORKS:Every month, choose to promote one or two seasonal fragrances (from those numbered 1 and 2 in the chart at left) in all home fragrance and candle styles.

RETAILER INCENTIVE: Receive up to 20% off all candle product forms in the FOM fragrance. Ask your Customer Care Advisor for details.

CONSUMER PROMOTION: 25% off the selected fragrance(s) of the month!

FOM BENEFITS: helps drive impulse sales

encourages add-on sales, helping increase average transactions

promotional signage available

FOM & BOGO50Our FOM and BOGO50 are two well-established promotions that have virtually universal appeal in encouraging customers to come in regularly to take advantage of these special values. Choose either one and enjoy both increased traffi c and sales.

Give your customers a strong incentive to buy now and later


79174_Q1Q2_Summer.indd 35 10/26/11 7:18 PM

Fast. Easy. Free.Access to product photography, store signage, logos and so much more!

The Yankee Candle Marketing Toolbox is a self-service, user-friendly way to search, view and download Yankee Candle documents easily and effi ciently.

Log on today!www.yankeecandle.co.uk

Marketing Toolbox


79174_Q1Q2_Summer.indd 36 10/24/11 12:47 PM

Yankee Candle Distributors:BRIMP LTD (ISRAEL)4 BUSTNAY ST.TEL AVIV65147ISRAELTel: 00972 (0) 363 55 775Fax: 00972 (0) 363 55 885Contact: YITSHAK BRAUNEmail: [email protected]: www.brimp.co.il

DAT-CON D.O.O.(CROATIA)GRADA WIRGESA 1010430 SAMOBORCROATIA&RQWDFW . 5,67 ,1$ 0 ,. ( &- 8 5,,Tel: 00385 (0)1 366 83 56Fax: 00385 (0)1 366 83 61Email: [email protected]: www.dat-con.hr

DECORATORS WAREHOUSE (SOUTH AFRICA)CAPRICORN PARK,MUIZENBERG7948, CAPE TOWNPO 39227SOUTH AFRICATel: 0027 (0) 217 887408Fax: 0027 (0) 217 887461Contact: ALON SMILYE-mail: [email protected]: www.dwh.co.za

DE-LONG (SLOVENIA)TRGOVINA HANNAPOLJANSKA CESTA 11,LJUBLJANA 1000SLOVENIATel: 00386 (0) 1232 10 65Fax: 00386 (0) 1422 84 99Contact: HERMINA SABEDER BABICEmail: [email protected]: www.trgovina-hanna.com

GRUPA ZACHODNIA (POLAND)UL. TATRZANSKA 2660-413 POZNANPOLANDTel: 0048 (0) 61 843 5540Fax: 0048 (0) 61 843 5541Contact: DOROTA ZDZIEBKOWSKAEmail: [email protected] Website: www.grupazachodnia.pl

HELENA LLEBARIA (SPAIN)POL. IND. CAN.MASCARO, NAVE 208756 LA PALMA DEL CERVELLOBARCELONASPAINTel: 0034 (0) 936 720 221Fax: 0034 (0) 936 720 902Contact: GRISELDA BOIXEmail: [email protected]: www.bolesdolor.com

HOLLEX SOLVAKIA S.R.O.(SLOVAKIA)GROSSLINGOVA 69, 812 52 BRATISLAVASLOVAKIATel: 00421 (0) 245 944 427Fax: 00421 (0) 245 944 427Email: [email protected] Website: www.hollex.sk

ILMKERTI EHF(ICELAND)MNALIND 12201 KPAVOGURICELANDTel: 00354 (0) 554 6166Contact: ARNAR ARNARSON & SVAVA . RNA-DTTIREmail: [email protected]: www.ilmkerti.is

IKIAKOS EXOPLISMOS(GREECE)AGAMEMNONOS 47176 75 KALLITHEAGREECETel: 0030 (0) 210 9478 120Fax: 0030 (0) 210 9415 002Contact : MARY SARAFIDISE-mail : [email protected] disgroup.grWebsite: www.parousiasi.gr

TL MANSSONS AB (SWEDEN & NORWAY & FINLAND)TL Mnssons ABOlofsdalsvgen 23Box 7089300 07 HALMSTADTel: 0046 35 370 88Fax: 0046 35 372 83Contact: LEINE&TOMAS MANSSONEmail: [email protected] Website: www.manssons.se

SOUND & DATA LTD (HUNGARY)1085 MARIA ST 56BUDAPESTHUNGARYTel: 0036 (0) 132 80400Fax: 0036 (0) 1 338 2731Contact: NAGY CSABAEmail: [email protected]: www.yankeecandle.hu

SPIRIG AG (SWITZERLAND)BURGLENSTRASSE 33,8570 WEINFELDENSWITZERLANDTel: 0041 (0) 71 626 23 40Fax: 0041 (0) 71 622 51 35Contact: REBEKKA SPIRIGEmail: [email protected]: www.yankeecandle.ch

TER MAAT BV (NETHERLANDS & BELGIUM & LUXEMBOURG)Kerkstraat 233295 BD s-GravendeelThe NetherlandsTel: 00 31 (0) 499 46 06 03Fax: 00 31 (0) 499 46 03 37Contact: WIM J. SCHOTEmail: [email protected]: www.termaatcollections.nl

THE LAWN COMPANY LTD (MALTA)51-55, TRIQ SANT ANTNINSAN GWANN, SGN 04MALTATel: 00356 (0) 213 80639Fax: 00356 (0) 213 80639Contact: RAY CARUANAEmail: [email protected]: www.lawnmalta.com

WAXDECOR - ARTIGOS DECORATIVOS, LDA (PORTUGAL)RUA DO BAIRRO, NO 55 - 4475-112GEMUNDE-MAIAPORTUGALTel: 00351 (0) 229060068Fax: 00351 (0) 229060068Contact: MIGUEL SILVAEmail: [email protected] Website: www.waxdecor.pt

YANKEELAND (ROMANIA)STR. SOS. COLENTINA NR. 21 BL. R24, SC A AP.19 BUCARESTI, SECTOR 2ROMANIATel: 0040 (0) 722 45 02 02Fax: 0040 (0) 31 8023952 Contact: MAGDA VELEVEmail: [email protected]: www.yankeeland.ro

YC DISTRIBUTION PTY. LTD.(AUSTRALIA & NEW ZEALAND)Suite A7 Endeavour House32 Endeavour RoadHillarys, WA 6025Tel: 08 9402 9421F ax: 08 9402 93011-800 YANKEEEmail: [email protected]: www.yankee.net.au

YANKEE CANDLE (EUROPE) LTD (FRANCE & ITALY)UNIT 1 BRISTOL DISTRIBUTION PARK,HAWKLEY DRIVE,WOODLANDS LANEBRADLEY STOKEBRISTOL BS32 0BF UNITED KINGDOMTel: 0044 (0) 1454 454 500Fax: 0044 (0) 1454 454 510Email: [email protected]: www.yankeecandle.co.uk

YANKEECANDLE DEUTSCHLAND GMBH(GERMANY)LUITPOLDSTR. 991550 DINKELSBUHLGERMANYTel: 0049 (0) 9851 5554080Fax: 049 (0) 9851 5554089E-mail: [email protected]

Z-TRADE S.R.O. (CZECH REPUBLIC)SOUKENICKA 76550 01 BROUMOVCZECH REPUBLICTel: 0042 (0) 491 523 911Fax: 0042 (0) 226 015 298Contact: JAROSLAV KLUSONEmail: [email protected] Website: www.ztrade.cz

ZUMTOBEL KERZEN GMBH & CO(AUSTRIA)BILDGASSE 126850 DORNBIRNAUSTRIATel: 0043 (0) 557 225 631Fax: 0043 (0) 557 225 63117Contact: STEPHAN ZUMTOBELEmail: [email protected]: www.zumtobel-kerzen.at


79174_Q1Q2_Summer.indd 37 10/26/11 7:18 PM



UNITED KINGDOMTel: 00 44 (0) 1454 454 500Fax: 00 44 (0) 1454 454 510

Email: [email protected]: www.yankeecandle.co.uk

2012 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs,and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc.

No portion may be reproduced without prior written approval.

79174_Q1Q2_Summer.indd 38 10/24/11 12:47 PM