Yankee Candle

6
America’s Best Loved Candle

description

Yankee Candle

Transcript of Yankee Candle

Page 1: Yankee Candle

America’s Best Loved Candle™

OVEr$100

VALUE

yankeecandle®

America’s Best Loved Candle™

Long BurningLarge jars fragrance a room up to 150 hours.

Ranked #1Quality you can trust … every time.

True-to-Life Scents

Smells just like the real thing.

ABLC_MacIntosh_22x28

Visit us to see our new Yankee Candle®Collectionand receive a FREE giFt!* Now Carrying

Yankee Candle®

WH Prospecting II 5x7 Register.indd 1 5/20/09 9:17:06 AM

20 Fragrance 4 Foot yankee candle hutch programpackage includeS:

• FREE Yankee Candle Hutch display ($650 value), signage and lighting for display, and New Dealer store sign packet

• 20 fragrances in the following forms: 22 oz., 14.5 oz., 7 oz. tumblers

• 8 fragrances in the 3.7 ounce jars

• 6 fragrances in scented tealights

• 5 frangrances in: Reed Diffusers, Sampler votive candles, and Tarts™

*** New Style Hutch measures 86”H x 47”W x 18”D.

DISPLAY &SHIPPING $650 VALUE

FrEE

marketing SupportaS an authorized yankee candle retailer, you will receive:

• 1 20” x 24” window sign

• 100 Direct Mail postcards

• 1 5” x 7” register sign

• 2 8.5” x 11” signs

• 4 5” x 7” ABLC signs and sign holders

* All new authorized retailers receive this as part of the “new dealer” package.

* Can purchase additional marketing items online.

Page 2: Yankee Candle

Side 1

everyday BeSt SellerS 12 Fragrance aSSortmentrecommended FragranceS:

• Beach Walk

• Black Cherry

• Buttercream

• Clean Cotton

• Garden Sweet Pea

• Home Sweet Home

• Pineapple Cilantro

• Midnight Jasmine

• Midsummers Night

• Sun & Sand

• Sage & Citrus

• Vanilla Lime

Side 2

Cost # of Fragrances X per Total

22ozLargejarcandle $12.50 12 3 $450

14.5ozjarcandle $11.00 12 2 $264

7ozRegulartumblercandle $7.50 12 4 $360

SignatureReedDiffusers $10.00 4 6 $240

SamplerVotivecandles $1.00 12 18 $216

Total: $1530

DISPLAY &SHIPPING $400 VALUE

FrEE

Payment can be made in 3 monthly installments of $510 each, and/or applied to your BloomNet Clearinghouse Account.

Combo Merchandiser Hutch measures 74”H x 32”W x 22”D, and is double-sided so that products can be displayed on both sides.

Fragrance oF the monthOur monthly Fragrance of the Month (FOM) or Buy One,

Get One 50% Off (BOGO50) programs will increase in-store traffic and sales, boost repeat business, and help you to become a Yankee Candle destination location!

Fragrance oF the month (Fom)How It Works: Every month, promote the three suggested FOM fragrances through an outposted, front-of-store display.

Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three FOM fragrances.

Consumer Promotion: 25% off the selected Fragrances of the Month!

Buy one, get one 50% oFF (Bogo50)How It Works: Every month, promote three suggested BOGO50 fragrances through an outposted front-of-store display.

Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three BOGO50 fragrances.

Consumer Promotion: Buy One, Get One 50% off any of that month’s selected fragrances!

* Offer not to be combined with any other discount

There’s one basic rule for retail success – offer your

customers what they want and they will buy it! And

they want Yankee Candle, America’s favorite candle

brand. Yankee Candle is the #1 most recognized name in

the candle business and the country’s best-selling candle

brand, because they share your customers’ passion for

fragrance in every product we bring to market.

As part of our NEW and EXCLUSIVE Yankee Candle

Program, BloomNet Professional Florists have access to

the widest variety of fragrances in the industry – with

new introductions every season! As an Authorized

Yankee Candle retailer, you can choose from 3 initial

starter packages and receive FREE displays and

merchandising support! Plus, you will be supplied

with in-store signage and marketing materials – AT NO

EXTRA CHARGE! This is a great opportunity for your

shop to become a destination for Yankee Candle products,

attract new customers, and increase retail sales!

Act now – if you’re not already an Authorized

Yankee Candle retailer, call our Product Specialists

at 1-800-322-2421 today!

Page 3: Yankee Candle

Side 1

everyday BeSt SellerS 12 Fragrance aSSortmentrecommended FragranceS:

• Beach Walk

• Black Cherry

• Buttercream

• Clean Cotton

• Garden Sweet Pea

• Home Sweet Home

• Pineapple Cilantro

• Midnight Jasmine

• Midsummers Night

• Sun & Sand

• Sage & Citrus

• Vanilla Lime

Side 2

Cost # of Fragrances X per Total

22ozLargejarcandle $12.50 12 3 $450

14.5ozjarcandle $11.00 12 2 $264

7ozRegulartumblercandle $7.50 12 4 $360

SignatureReedDiffusers $10.00 4 6 $240

SamplerVotivecandles $1.00 12 18 $216

Total: $1530

DISPLAY &SHIPPING $400 VALUE

FrEE

Payment can be made in 3 monthly installments of $510 each, and/or applied to your BloomNet Clearinghouse Account.

Combo Merchandiser Hutch measures 74”H x 32”W x 22”D, and is double-sided so that products can be displayed on both sides.

Fragrance oF the monthOur monthly Fragrance of the Month (FOM) or Buy One,

Get One 50% Off (BOGO50) programs will increase in-store traffic and sales, boost repeat business, and help you to become a Yankee Candle destination location!

Fragrance oF the month (Fom)How It Works: Every month, promote the three suggested FOM fragrances through an outposted, front-of-store display.

Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three FOM fragrances.

Consumer Promotion: 25% off the selected Fragrances of the Month!

Buy one, get one 50% oFF (Bogo50)How It Works: Every month, promote three suggested BOGO50 fragrances through an outposted front-of-store display.

Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three BOGO50 fragrances.

Consumer Promotion: Buy One, Get One 50% off any of that month’s selected fragrances!

* Offer not to be combined with any other discount

There’s one basic rule for retail success – offer your

customers what they want and they will buy it! And

they want Yankee Candle, America’s favorite candle

brand. Yankee Candle is the #1 most recognized name in

the candle business and the country’s best-selling candle

brand, because they share your customers’ passion for

fragrance in every product we bring to market.

As part of our NEW and EXCLUSIVE Yankee Candle

Program, BloomNet Professional Florists have access to

the widest variety of fragrances in the industry – with

new introductions every season! As an Authorized

Yankee Candle retailer, you can choose from 3 initial

starter packages and receive FREE displays and

merchandising support! Plus, you will be supplied

with in-store signage and marketing materials – AT NO

EXTRA CHARGE! This is a great opportunity for your

shop to become a destination for Yankee Candle products,

attract new customers, and increase retail sales!

Act now – if you’re not already an Authorized

Yankee Candle retailer, call our Product Specialists

at 1-800-322-2421 today!

Page 4: Yankee Candle

Side 1

everyday BeSt SellerS 12 Fragrance aSSortmentrecommended FragranceS:

• Beach Walk

• Black Cherry

• Buttercream

• Clean Cotton

• Garden Sweet Pea

• Home Sweet Home

• Pineapple Cilantro

• Midnight Jasmine

• Midsummers Night

• Sun & Sand

• Sage & Citrus

• Vanilla Lime

Side 2

Cost # of Fragrances X per Total

22ozLargejarcandle $12.50 12 3 $450

14.5ozjarcandle $11.00 12 2 $264

7ozRegulartumblercandle $7.50 12 4 $360

SignatureReedDiffusers $10.00 4 6 $240

SamplerVotivecandles $1.00 12 18 $216

Total: $1530

DISPLAY &SHIPPING $400 VALUE

FrEE

Payment can be made in 3 monthly installments of $510 each, and/or applied to your BloomNet Clearinghouse Account.

Combo Merchandiser Hutch measures 74”H x 32”W x 22”D, and is double-sided so that products can be displayed on both sides.

Fragrance oF the monthOur monthly Fragrance of the Month (FOM) or Buy One,

Get One 50% Off (BOGO50) programs will increase in-store traffic and sales, boost repeat business, and help you to become a Yankee Candle destination location!

Fragrance oF the month (Fom)How It Works: Every month, promote the three suggested FOM fragrances through an outposted, front-of-store display.

Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three FOM fragrances.

Consumer Promotion: 25% off the selected Fragrances of the Month!

Buy one, get one 50% oFF (Bogo50)How It Works: Every month, promote three suggested BOGO50 fragrances through an outposted front-of-store display.

Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three BOGO50 fragrances.

Consumer Promotion: Buy One, Get One 50% off any of that month’s selected fragrances!

* Offer not to be combined with any other discount

There’s one basic rule for retail success – offer your

customers what they want and they will buy it! And

they want Yankee Candle, America’s favorite candle

brand. Yankee Candle is the #1 most recognized name in

the candle business and the country’s best-selling candle

brand, because they share your customers’ passion for

fragrance in every product we bring to market.

As part of our NEW and EXCLUSIVE Yankee Candle

Program, BloomNet Professional Florists have access to

the widest variety of fragrances in the industry – with

new introductions every season! As an Authorized

Yankee Candle retailer, you can choose from 3 initial

starter packages and receive FREE displays and

merchandising support! Plus, you will be supplied

with in-store signage and marketing materials – AT NO

EXTRA CHARGE! This is a great opportunity for your

shop to become a destination for Yankee Candle products,

attract new customers, and increase retail sales!

Act now – if you’re not already an Authorized

Yankee Candle retailer, call our Product Specialists

at 1-800-322-2421 today!

Page 5: Yankee Candle

America’s Best Loved Candle™

OVEr$100

VALUE

yankeecandle®

America’s Best Loved Candle™

Long BurningLarge jars fragrance a room up to 150 hours.

Ranked #1Quality you can trust … every time.

True-to-Life Scents

Smells just like the real thing.

ABLC_MacIntosh_22x28

Visit us to see our new Yankee Candle®Collectionand receive a FREE giFt!* Now Carrying

Yankee Candle®

WH Prospecting II 5x7 Register.indd 1 5/20/09 9:17:06 AM

20 Fragrance 4 Foot yankee candle hutch programpackage includeS:

• FREE Yankee Candle Hutch display ($650 value), signage and lighting for display, and New Dealer store sign packet

• 20 fragrances in the following forms: 22 oz., 14.5 oz., 7 oz. tumblers

• 8 fragrances in the 3.7 ounce jars

• 6 fragrances in scented tealights

• 5 frangrances in: Reed Diffusers, Sampler votive candles, and Tarts™

*** New Style Hutch measures 86”H x 47”W x 18”D.

DISPLAY &SHIPPING $650 VALUE

FrEE

marketing SupportaS an authorized yankee candle retailer, you will receive:

• 1 20” x 24” window sign

• 100 Direct Mail postcards

• 1 5” x 7” register sign

• 2 8.5” x 11” signs

• 4 5” x 7” ABLC signs and sign holders

* All new authorized retailers receive this as part of the “new dealer” package.

* Can purchase additional marketing items online.

Page 6: Yankee Candle

America’s Best Loved Candle™

OVEr$100

VALUE

yankeecandle®

America’s Best Loved Candle™

Long BurningLarge jars fragrance a room up to 150 hours.

Ranked #1Quality you can trust … every time.

True-to-Life Scents

Smells just like the real thing.

ABLC_MacIntosh_22x28

Visit us to see our new Yankee Candle®Collectionand receive a FREE giFt!* Now Carrying

Yankee Candle®

WH Prospecting II 5x7 Register.indd 1 5/20/09 9:17:06 AM

20 Fragrance 4 Foot yankee candle hutch programpackage includeS:

• FREE Yankee Candle Hutch display ($650 value), signage and lighting for display, and New Dealer store sign packet

• 20 fragrances in the following forms: 22 oz., 14.5 oz., 7 oz. tumblers

• 8 fragrances in the 3.7 ounce jars

• 6 fragrances in scented tealights

• 5 frangrances in: Reed Diffusers, Sampler votive candles, and Tarts™

*** New Style Hutch measures 86”H x 47”W x 18”D.

DISPLAY &SHIPPING $650 VALUE

FrEE

marketing SupportaS an authorized yankee candle retailer, you will receive:

• 1 20” x 24” window sign

• 100 Direct Mail postcards

• 1 5” x 7” register sign

• 2 8.5” x 11” signs

• 4 5” x 7” ABLC signs and sign holders

* All new authorized retailers receive this as part of the “new dealer” package.

* Can purchase additional marketing items online.