The Yankee Candle Company, Inc. v. The Bridgewater Candle Company, LLC, 259 F.3d 25, 1st Cir. (2001)
Yankee Candle
description
Transcript of Yankee Candle
America’s Best Loved Candle™
OVEr$100
VALUE
yankeecandle®
America’s Best Loved Candle™
Long BurningLarge jars fragrance a room up to 150 hours.
Ranked #1Quality you can trust … every time.
True-to-Life Scents
Smells just like the real thing.
ABLC_MacIntosh_22x28
Visit us to see our new Yankee Candle®Collectionand receive a FREE giFt!* Now Carrying
Yankee Candle®
WH Prospecting II 5x7 Register.indd 1 5/20/09 9:17:06 AM
20 Fragrance 4 Foot yankee candle hutch programpackage includeS:
• FREE Yankee Candle Hutch display ($650 value), signage and lighting for display, and New Dealer store sign packet
• 20 fragrances in the following forms: 22 oz., 14.5 oz., 7 oz. tumblers
• 8 fragrances in the 3.7 ounce jars
• 6 fragrances in scented tealights
• 5 frangrances in: Reed Diffusers, Sampler votive candles, and Tarts™
*** New Style Hutch measures 86”H x 47”W x 18”D.
DISPLAY &SHIPPING $650 VALUE
FrEE
marketing SupportaS an authorized yankee candle retailer, you will receive:
• 1 20” x 24” window sign
• 100 Direct Mail postcards
• 1 5” x 7” register sign
• 2 8.5” x 11” signs
• 4 5” x 7” ABLC signs and sign holders
* All new authorized retailers receive this as part of the “new dealer” package.
* Can purchase additional marketing items online.
Side 1
everyday BeSt SellerS 12 Fragrance aSSortmentrecommended FragranceS:
• Beach Walk
• Black Cherry
• Buttercream
• Clean Cotton
• Garden Sweet Pea
• Home Sweet Home
• Pineapple Cilantro
• Midnight Jasmine
• Midsummers Night
• Sun & Sand
• Sage & Citrus
• Vanilla Lime
Side 2
Cost # of Fragrances X per Total
22ozLargejarcandle $12.50 12 3 $450
14.5ozjarcandle $11.00 12 2 $264
7ozRegulartumblercandle $7.50 12 4 $360
SignatureReedDiffusers $10.00 4 6 $240
SamplerVotivecandles $1.00 12 18 $216
Total: $1530
DISPLAY &SHIPPING $400 VALUE
FrEE
Payment can be made in 3 monthly installments of $510 each, and/or applied to your BloomNet Clearinghouse Account.
Combo Merchandiser Hutch measures 74”H x 32”W x 22”D, and is double-sided so that products can be displayed on both sides.
Fragrance oF the monthOur monthly Fragrance of the Month (FOM) or Buy One,
Get One 50% Off (BOGO50) programs will increase in-store traffic and sales, boost repeat business, and help you to become a Yankee Candle destination location!
Fragrance oF the month (Fom)How It Works: Every month, promote the three suggested FOM fragrances through an outposted, front-of-store display.
Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three FOM fragrances.
Consumer Promotion: 25% off the selected Fragrances of the Month!
Buy one, get one 50% oFF (Bogo50)How It Works: Every month, promote three suggested BOGO50 fragrances through an outposted front-of-store display.
Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three BOGO50 fragrances.
Consumer Promotion: Buy One, Get One 50% off any of that month’s selected fragrances!
* Offer not to be combined with any other discount
There’s one basic rule for retail success – offer your
customers what they want and they will buy it! And
they want Yankee Candle, America’s favorite candle
brand. Yankee Candle is the #1 most recognized name in
the candle business and the country’s best-selling candle
brand, because they share your customers’ passion for
fragrance in every product we bring to market.
As part of our NEW and EXCLUSIVE Yankee Candle
Program, BloomNet Professional Florists have access to
the widest variety of fragrances in the industry – with
new introductions every season! As an Authorized
Yankee Candle retailer, you can choose from 3 initial
starter packages and receive FREE displays and
merchandising support! Plus, you will be supplied
with in-store signage and marketing materials – AT NO
EXTRA CHARGE! This is a great opportunity for your
shop to become a destination for Yankee Candle products,
attract new customers, and increase retail sales!
Act now – if you’re not already an Authorized
Yankee Candle retailer, call our Product Specialists
at 1-800-322-2421 today!
Side 1
everyday BeSt SellerS 12 Fragrance aSSortmentrecommended FragranceS:
• Beach Walk
• Black Cherry
• Buttercream
• Clean Cotton
• Garden Sweet Pea
• Home Sweet Home
• Pineapple Cilantro
• Midnight Jasmine
• Midsummers Night
• Sun & Sand
• Sage & Citrus
• Vanilla Lime
Side 2
Cost # of Fragrances X per Total
22ozLargejarcandle $12.50 12 3 $450
14.5ozjarcandle $11.00 12 2 $264
7ozRegulartumblercandle $7.50 12 4 $360
SignatureReedDiffusers $10.00 4 6 $240
SamplerVotivecandles $1.00 12 18 $216
Total: $1530
DISPLAY &SHIPPING $400 VALUE
FrEE
Payment can be made in 3 monthly installments of $510 each, and/or applied to your BloomNet Clearinghouse Account.
Combo Merchandiser Hutch measures 74”H x 32”W x 22”D, and is double-sided so that products can be displayed on both sides.
Fragrance oF the monthOur monthly Fragrance of the Month (FOM) or Buy One,
Get One 50% Off (BOGO50) programs will increase in-store traffic and sales, boost repeat business, and help you to become a Yankee Candle destination location!
Fragrance oF the month (Fom)How It Works: Every month, promote the three suggested FOM fragrances through an outposted, front-of-store display.
Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three FOM fragrances.
Consumer Promotion: 25% off the selected Fragrances of the Month!
Buy one, get one 50% oFF (Bogo50)How It Works: Every month, promote three suggested BOGO50 fragrances through an outposted front-of-store display.
Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three BOGO50 fragrances.
Consumer Promotion: Buy One, Get One 50% off any of that month’s selected fragrances!
* Offer not to be combined with any other discount
There’s one basic rule for retail success – offer your
customers what they want and they will buy it! And
they want Yankee Candle, America’s favorite candle
brand. Yankee Candle is the #1 most recognized name in
the candle business and the country’s best-selling candle
brand, because they share your customers’ passion for
fragrance in every product we bring to market.
As part of our NEW and EXCLUSIVE Yankee Candle
Program, BloomNet Professional Florists have access to
the widest variety of fragrances in the industry – with
new introductions every season! As an Authorized
Yankee Candle retailer, you can choose from 3 initial
starter packages and receive FREE displays and
merchandising support! Plus, you will be supplied
with in-store signage and marketing materials – AT NO
EXTRA CHARGE! This is a great opportunity for your
shop to become a destination for Yankee Candle products,
attract new customers, and increase retail sales!
Act now – if you’re not already an Authorized
Yankee Candle retailer, call our Product Specialists
at 1-800-322-2421 today!
Side 1
everyday BeSt SellerS 12 Fragrance aSSortmentrecommended FragranceS:
• Beach Walk
• Black Cherry
• Buttercream
• Clean Cotton
• Garden Sweet Pea
• Home Sweet Home
• Pineapple Cilantro
• Midnight Jasmine
• Midsummers Night
• Sun & Sand
• Sage & Citrus
• Vanilla Lime
Side 2
Cost # of Fragrances X per Total
22ozLargejarcandle $12.50 12 3 $450
14.5ozjarcandle $11.00 12 2 $264
7ozRegulartumblercandle $7.50 12 4 $360
SignatureReedDiffusers $10.00 4 6 $240
SamplerVotivecandles $1.00 12 18 $216
Total: $1530
DISPLAY &SHIPPING $400 VALUE
FrEE
Payment can be made in 3 monthly installments of $510 each, and/or applied to your BloomNet Clearinghouse Account.
Combo Merchandiser Hutch measures 74”H x 32”W x 22”D, and is double-sided so that products can be displayed on both sides.
Fragrance oF the monthOur monthly Fragrance of the Month (FOM) or Buy One,
Get One 50% Off (BOGO50) programs will increase in-store traffic and sales, boost repeat business, and help you to become a Yankee Candle destination location!
Fragrance oF the month (Fom)How It Works: Every month, promote the three suggested FOM fragrances through an outposted, front-of-store display.
Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three FOM fragrances.
Consumer Promotion: 25% off the selected Fragrances of the Month!
Buy one, get one 50% oFF (Bogo50)How It Works: Every month, promote three suggested BOGO50 fragrances through an outposted front-of-store display.
Retailer Incentive: You will receive 15% off* all participating candle product forms (large, medium and small classic jars; large, medium and regular tumblers) in the three BOGO50 fragrances.
Consumer Promotion: Buy One, Get One 50% off any of that month’s selected fragrances!
* Offer not to be combined with any other discount
There’s one basic rule for retail success – offer your
customers what they want and they will buy it! And
they want Yankee Candle, America’s favorite candle
brand. Yankee Candle is the #1 most recognized name in
the candle business and the country’s best-selling candle
brand, because they share your customers’ passion for
fragrance in every product we bring to market.
As part of our NEW and EXCLUSIVE Yankee Candle
Program, BloomNet Professional Florists have access to
the widest variety of fragrances in the industry – with
new introductions every season! As an Authorized
Yankee Candle retailer, you can choose from 3 initial
starter packages and receive FREE displays and
merchandising support! Plus, you will be supplied
with in-store signage and marketing materials – AT NO
EXTRA CHARGE! This is a great opportunity for your
shop to become a destination for Yankee Candle products,
attract new customers, and increase retail sales!
Act now – if you’re not already an Authorized
Yankee Candle retailer, call our Product Specialists
at 1-800-322-2421 today!
America’s Best Loved Candle™
OVEr$100
VALUE
yankeecandle®
America’s Best Loved Candle™
Long BurningLarge jars fragrance a room up to 150 hours.
Ranked #1Quality you can trust … every time.
True-to-Life Scents
Smells just like the real thing.
ABLC_MacIntosh_22x28
Visit us to see our new Yankee Candle®Collectionand receive a FREE giFt!* Now Carrying
Yankee Candle®
WH Prospecting II 5x7 Register.indd 1 5/20/09 9:17:06 AM
20 Fragrance 4 Foot yankee candle hutch programpackage includeS:
• FREE Yankee Candle Hutch display ($650 value), signage and lighting for display, and New Dealer store sign packet
• 20 fragrances in the following forms: 22 oz., 14.5 oz., 7 oz. tumblers
• 8 fragrances in the 3.7 ounce jars
• 6 fragrances in scented tealights
• 5 frangrances in: Reed Diffusers, Sampler votive candles, and Tarts™
*** New Style Hutch measures 86”H x 47”W x 18”D.
DISPLAY &SHIPPING $650 VALUE
FrEE
marketing SupportaS an authorized yankee candle retailer, you will receive:
• 1 20” x 24” window sign
• 100 Direct Mail postcards
• 1 5” x 7” register sign
• 2 8.5” x 11” signs
• 4 5” x 7” ABLC signs and sign holders
* All new authorized retailers receive this as part of the “new dealer” package.
* Can purchase additional marketing items online.
America’s Best Loved Candle™
OVEr$100
VALUE
yankeecandle®
America’s Best Loved Candle™
Long BurningLarge jars fragrance a room up to 150 hours.
Ranked #1Quality you can trust … every time.
True-to-Life Scents
Smells just like the real thing.
ABLC_MacIntosh_22x28
Visit us to see our new Yankee Candle®Collectionand receive a FREE giFt!* Now Carrying
Yankee Candle®
WH Prospecting II 5x7 Register.indd 1 5/20/09 9:17:06 AM
20 Fragrance 4 Foot yankee candle hutch programpackage includeS:
• FREE Yankee Candle Hutch display ($650 value), signage and lighting for display, and New Dealer store sign packet
• 20 fragrances in the following forms: 22 oz., 14.5 oz., 7 oz. tumblers
• 8 fragrances in the 3.7 ounce jars
• 6 fragrances in scented tealights
• 5 frangrances in: Reed Diffusers, Sampler votive candles, and Tarts™
*** New Style Hutch measures 86”H x 47”W x 18”D.
DISPLAY &SHIPPING $650 VALUE
FrEE
marketing SupportaS an authorized yankee candle retailer, you will receive:
• 1 20” x 24” window sign
• 100 Direct Mail postcards
• 1 5” x 7” register sign
• 2 8.5” x 11” signs
• 4 5” x 7” ABLC signs and sign holders
* All new authorized retailers receive this as part of the “new dealer” package.
* Can purchase additional marketing items online.