Post on 01-Nov-2014
description
THE ELEVATOR PITCH
3 Secrets to a :60 Life-Changing Communication Tool
WHY SPEAKING SKILLS?
• #1. Leadership Skill
• Persuasion/Selling/Influence
• Being a Compelling Communicator
• Thinking, Speaking, and Learning
CONTENT
• Organization of Information
• Open/ Body/ Close=Tell3
• Preparation and Rehearsal
• Know your Content/Material
THE :60 (Elevator) Pitch
• The Components/Anatomy of a Truly Great :60 Pitch
• How to Create your Compelling Pitch in less than 5 minutes
• The 5 W’s (who, what, where, when, why, and how) of a Memorable Pitch
• Delivery/Presentation/Rehearsal
3 KEYS TO THE ELEVATOR
• BRIEF
• MEMORABLE
• EASILY UNDERSTOOD
COMPONENTS OF THE PITCH
• Introduction—Who are You—name, position, and company?
• Tell a Story• 3 Unique Selling Propositions=USP’s/Benefits• The Ask for the Business—specificity is Key• Call to Action—”Give-____ my card.”• Memory Hook—”The phrase that pays”
EXAMPLE #1—CABLE TV SALES• I am Scott Hammond LSM for Suddenlink
Media—we help businesses market on 36 Compelling cable TV networks with :30 and :60 impactful TV commercials locally…
• We focus on just 3 Key issues:1. Affordability—Allows for more frequency2. Targetability—Efficiency in Marketing $$3. Memorability—TV is the most memorable
media choice
EXAMPLE #2—KEYNOTE SPEAKER
• I am Scott Hammond Parenting Expert & owner of BecomeaBetterFather.com
• We help parents have effective Relationships• We help parents take pride in their families
by compelling and easy to apply tools and parenting trainings…
• I am looking for opportunities to speak/train at parenting conferences and other like venues…
EXAMPLE #3-PRODUCTIVITY TRAINER
• The GO System is an easy to learn 14 point class giving a Quantum Leap Shortcut forward to personal productivity and focus.
• The GO System is a high impact, quick-relief, & provides simple and effective solutions to common workplace issues.
• You can save 6-12 weeks a year in lost time, money and hassle with this easy to learn shortcut to productivity and focus.
EXAMPLE #4—SALES TRAINING• Compelling Selling offers an easy to learn
and use Distillation of Sales, Marketing, and Communication concepts in one package
• Gain a complete skill-set in an Interactive and interactive training which is quick relief and immediately doable
• Gain a competent sales/communication skillset resulting in increased market share, sales relationships, and sales revenue.
PRESENTING YOUR :60
• Write it out Completely
• Revise it 3x
• Rehearse it till You Know it
• Memorize and Practice Daily—Use it/change it
VENUES TO USE YOUR :60
• The Phone• Emails• In Person—1 on 1 meetings• Group presentations• All forms of Marketing• All correspondence
REVIEW
• Speaking is the #1 leadership skill-set
• Content is King—Will you differentiate?
• Keys and components of a Great :60
• Presenting/rehearsing/venues