THE ELEVATOR PITCH

3 Secrets to a :60 Life-Changing Communication Tool

WHY SPEAKING SKILLS?

• #1. Leadership Skill

• Persuasion/Selling/Influence

• Being a Compelling Communicator

• Thinking, Speaking, and Learning

CONTENT

• Organization of Information

• Open/ Body/ Close=Tell3

• Preparation and Rehearsal

• Know your Content/Material

THE :60 (Elevator) Pitch

• The Components/Anatomy of a Truly Great :60 Pitch

• How to Create your Compelling Pitch in less than 5 minutes

• The 5 W’s (who, what, where, when, why, and how) of a Memorable Pitch

• Delivery/Presentation/Rehearsal

3 KEYS TO THE ELEVATOR

• BRIEF

• MEMORABLE

• EASILY UNDERSTOOD

COMPONENTS OF THE PITCH

• Introduction—Who are You—name, position, and company?

• Tell a Story• 3 Unique Selling Propositions=USP’s/Benefits• The Ask for the Business—specificity is Key• Call to Action—”Give-____ my card.”• Memory Hook—”The phrase that pays”

EXAMPLE #1—CABLE TV SALES• I am Scott Hammond LSM for Suddenlink

Media—we help businesses market on 36 Compelling cable TV networks with :30 and :60 impactful TV commercials locally…

• We focus on just 3 Key issues:1. Affordability—Allows for more frequency2. Targetability—Efficiency in Marketing $$3. Memorability—TV is the most memorable

media choice

EXAMPLE #2—KEYNOTE SPEAKER

• I am Scott Hammond Parenting Expert & owner of BecomeaBetterFather.com

• We help parents have effective Relationships• We help parents take pride in their families

by compelling and easy to apply tools and parenting trainings…

• I am looking for opportunities to speak/train at parenting conferences and other like venues…

EXAMPLE #3-PRODUCTIVITY TRAINER

• The GO System is an easy to learn 14 point class giving a Quantum Leap Shortcut forward to personal productivity and focus.

• The GO System is a high impact, quick-relief, & provides simple and effective solutions to common workplace issues.

• You can save 6-12 weeks a year in lost time, money and hassle with this easy to learn shortcut to productivity and focus.

EXAMPLE #4—SALES TRAINING• Compelling Selling offers an easy to learn

and use Distillation of Sales, Marketing, and Communication concepts in one package

• Gain a complete skill-set in an Interactive and interactive training which is quick relief and immediately doable

• Gain a competent sales/communication skillset resulting in increased market share, sales relationships, and sales revenue.

PRESENTING YOUR :60

• Write it out Completely

• Revise it 3x

• Rehearse it till You Know it

• Memorize and Practice Daily—Use it/change it

VENUES TO USE YOUR :60

• The Phone• Emails• In Person—1 on 1 meetings• Group presentations• All forms of Marketing• All correspondence

REVIEW

• Speaking is the #1 leadership skill-set

• Content is King—Will you differentiate?

• Keys and components of a Great :60

• Presenting/rehearsing/venues