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Introducing:

The independent review website which offers you cheaper, alternative goods with a seal of approval. Making your online shopping experience a lot easier and reassuring.

billionaires...

Market Opportunity

• Clear gap in the market for less expensive, well-known branded alternatives

Market Opportunity

• Opportunity for a one-stop trusted source to view the best alternatives and then purchase directly

vs

Market Opportunity

Broad product range (specialising in Electronics)

Global reach+ Mass appeal=

For those savvy shoppers who want, independently-reviewed, less expensive brand alternatives, AsGoodAs.com promises all the functionality of the big brands at a fraction of the cost

Unique Value Proposition

1% of Amazon’s Market Cap of $119 B = $1.19 B

Main Market Place Competitors• Amazon – has too many options and no independent review

service.• Ebay – similar to Amazon, also is used by many scammers.• Websites of High-street Stores - usually only sell high-end

branded products

Main Review Place Competitors• Which? – charges £9.75 a month, focuses mainly on high-end branded products

• ReeVoo – consumer based reviews• Justbuythisone.com – collated consumer based reviews

Competitive environment:

• Manufactures• Secure payments

Key partners:

• Advertisers

• Network of Product Testers

• Network of Review & Content Writers

• Software Developers

• Office

Key resources:

• Create the Platform• Generating Quality Product Reviews• Software Maintenance & Update• Marketing

Key activities:

Demographics

• 16-35 years• Slight male bias• Student,

part-time worker

Attitudes & Values

• Balance: wants a good job but also time to enjoy life

• Money: often in debt, but living for the moment

• Health Conscious: knows they should eat better, but enjoying life gets in the way at times

Passion Points

• Experiences: wants to experience as much as possible, with friends, especially travel

• Music & gadgets: loves listening to music wherever they are

• Looking / Feeling Good: spends time and money on themselves

Category Needs

• Good functionality: wants good quality items which will last

• Value: doesn’t have lots of spare cash so needs to budget carefully

• Always connected: researches & buys on-line; keeps in touch via social networks

The Savvy Shopper

Customer segments:

• eCommerce website

• SEO & PPC

• Blogging

• Social Media

• Apps

• Media Partnerships

• Email marketing

Customer relationships and relevant channels:

Revenue streams:

Seller pays fixed percentage fee of sale

If item is £10 or less we charge 5% sellers fee If item is £10-£20 we charge 7.5% If item is £20+ we charge 10%

Partnerships with manufactures

Advertising

Revenue streams:

5 year projection figures

Year 1 Year 2 Year 3 Year 4 Year 5

Supplier Fees £200K £350K £500K £750K £1M

Partnerships £50K £75K £90K £150K £200K

Advertising £20K £30K £40K £75K £100K

Total £270K £455K £630K £975K £1.3M

Development of website features:

Product/Site SearchMember RegistrationFully Integrated Card & PayPal Payment ProcessingEmail Auto Responders Cost £2500 – £3600

Web Hosting/Domain Name*Domain - £35 paWebhosting - £215 pa

TOTAL: £2750 - £3850

*Domain name is registered but available for purchase

Costs:

Permanent Staff:

Web Developer £26k paUX Consultant £50k paSales Account Manager £25k paMarketing Manager £43k paProject Manager £70k pa

Freelance Staff:

Product Reviewers/Journalist £60-70k pa

TOTAL: £274k - 314k pa

Costs:

Marketing:

PPC/Adwords - £60k - £120k paSocial Media Campaigns – FreeSEO – Free

Premises:

Office for 5 employees – £25k pa

TOTAL: £85k - £145k

GRAND TOTAL: £361,750 - £462,850

Costs:

Meet the team:

Thank you for your time

Karen JenKinsToyris Miah

veronica osTring

Paul valenTine

nedKo ishPeKovPaul gallagher

ToM sinclair