Data is your friend;

Psychology your mentor

Agenda

1. (Ecommerce) tracking

2. Landing pages

3. Loyal customers

(Ecommerce) Tracking

You need tracking, period.

(Ecommerce) Tracking

Complex data ≠ better data

Landing Pages

Sort by Revenue, not by Pageviews

Bounce rate

Bounce rate is all about interaction

Call-to-actions

If you don’t make things visible, people won’t see them

Attention span

The average person’s attention span is:

• About 8 seconds,

• Which is shorter than that of a goldfish.

Call-to-actions

Headlines

Tell the important stuff right away

Visual cueing

You can direct your visitor’s gaze

Visual cueing

Visual cueing

Loyal and returning customers

Loyal and returning customers

Loyal and returning customers

Reciprocity

Scratch my back and I’ll scratch yours

Reciprocity

Reciprocity

Discounts for the right people don’t cost you money

Reciprocity

Let your actions do the talking for you

Thanks!

@tdevalk

facebook.com/yoast

yoast.com

Thijs de Valk