Yoast @ wooconf 2014
21
Data is your friend; Psychology your mentor
description
During this talk I will highlight my personal favorites of the Google Analytics datasets and how to find them. There are potential gold mines in there; you just have to get to know them. In this way, that data is your friend. The more you get to know data, the more you’ll understand it, be annoyed by it, love it, hate it. The data will tell you something’s (horribly) wrong, but only if you ask for it. With each dataset I highlight, I will show you the common mistakes we see at Yoast and what kind of data that would lead to. Using my knowledge in psychology I’ll explain how to prevent or (partially) solve these issues and why and how these “”solutions”” will work. Psychology will bring you understanding of your potential customers. It will guide you out of, or away from, the woods, as would a mentor.
Transcript of Yoast @ wooconf 2014
Data is your friend;
Psychology your mentor
Agenda
1. (Ecommerce) tracking
2. Landing pages
3. Loyal customers
(Ecommerce) Tracking
You need tracking, period.
(Ecommerce) Tracking
Complex data ≠ better data
Landing Pages
Sort by Revenue, not by Pageviews
Bounce rate
Bounce rate is all about interaction
Call-to-actions
If you don’t make things visible, people won’t see them
Attention span
The average person’s attention span is:
• About 8 seconds,
• Which is shorter than that of a goldfish.
Call-to-actions
Headlines
Tell the important stuff right away
Visual cueing
You can direct your visitor’s gaze
Visual cueing
Visual cueing
Loyal and returning customers
Loyal and returning customers
Loyal and returning customers
Reciprocity
Scratch my back and I’ll scratch yours
Reciprocity
Reciprocity
Discounts for the right people don’t cost you money
Reciprocity
Let your actions do the talking for you
Thanks!
@tdevalk
facebook.com/yoast
yoast.com
Thijs de Valk
