Yoast SEO on WordPress - Nov 2016
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YOAST SEO PLUGIN David Mackey Modshopr What you need to know to get results Ottawa WordPress Meetup
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Transcript of Yoast SEO on WordPress - Nov 2016
YOAST SEO PLUGIN
David MackeyModshopr
What you need to know to get results
Ottawa WordPress Meetup
David Mackey@dbmackey
AGENDAWho Are you?
Who Am I?
Problem - More traffic to your website!
Solution - Yoast SEO Plugin (features & demo)
Questions
David Mackey@dbmackey
WHO ARE YOU?
David Mackey@dbmackey
WHO AM I?Geek
• B.Math in Computer Science with Electrical Engineering Electives, Honours, Co-op, University of Waterloo
• 23 years in Telecommunications at Nortel/Avaya Programmer/Manager/Architect & Customer Service
Digital Marketing Consultant• Solution Architect who connects businesses with customers• 185 Twitter Followers - @dbmackey
Frustrated Shopper• Modshopper Website• 300 Twitter Followers - @modshopper
David Mackey@dbmackey
HOMEWORK
Create Your Story (aka Marketing Plan)
Who do you want to attract?
What keywords words do they search for?
What do you want them to do?
David Mackey@dbmackey
OUR STORY
We are a Christmas* Gift Store
Target: Christmas Shoppers
Keywords: Christmas Gifts
Note: Consider the inclusiveness of keywords
David Mackey@dbmackey
DIGITAL MARKETING
Customer
Search
Products & Services [Unique Value Proposition]
SEO
Content Marketing
ConversionsWEBSITE
Data Analytics
Social Media
Demand Generation
[Paid Advertising]
David Mackey@dbmackey
SEARCH ENGINE OPTIMIZATION (SEO)
Customer Search Engine
UVP
Yoast SEO
Search
Search Engine Result Page
(SERP)
Crawl
Visit
David Mackey@dbmackey
It’s very popular!
1 Million+ Installs
WHY YOAST SEO?
David Mackey@dbmackey
YOAST FEATURESContent
• Content Analysis aka Readability• Canonical (avoid duplicate content)• Text, Images & Video (avoid PDFs)
Keywords • Post Titles & Meta Descriptions• Permalinks
Structure • Allow SEO Bots• Title (H1), Sub Headings (H2), etc
David Mackey@dbmackey
DEMO
SLIDES
http://www.slideshare.net/davidmackey351/presentations
David Mackey@dbmackey
BACKUP REFERENCES
Yoast SEO Blog
Search Engine Land
MOZ Blog
David Mackey@dbmackey
QUESTIONS
David [email protected]
@dbmackey - Digital Marketing@modshopper - Shopping UX
https://modshopr.com
David Mackey@dbmackey
THANK YOU!
David Mackey@dbmackey
David Mackey@dbmackey
PUPPY PICTURE
