Complete On Page SEO Optimization with Yoast SEO Premium Plugin
Wordpress SEO by Yoast Basics
-
Upload
steve-scott -
Category
Internet
-
view
81 -
download
0
Transcript of Wordpress SEO by Yoast Basics
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
WordPress SEO by Yoast Basics
Presented by Aaron Weiss
Senior SEO Strategist
877-736-7361 ext. 705
Tampa SEO Training Academywww.Tampa-SEO.com
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Overview About Me & Tampa SEO Training Academy Perspectives on Modern SEO Installing WordPress SEO by Yoast Using the Meta Box on Pages and Posts Configuring Yoast Settings Premium Extensions Q & A
This presentation is already live at our blog, www.tampa-seo.com/blog. Scan this QR Code to go right to our blog post with today’s slides:
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
About Me At Tampa SEO since
May 2012 (3 years!) SEO Certification
from the Search Engine Academy in 2008, and re-certified in 2012.
Using WordPress since 2008
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Tampa SEO Training Academy
SEO and Internet Marketing since 1997 SEO Training Since 2006 2 Day Basic, 3 Day Advanced, and 5 Day
Master Classes 2 Day WordPress Classes Private & Corporate Training Consulting & Coaching Design, Development, Maintenance Focus on WordPress
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
SEO Perspectives Rankings are determined by the context of a user’s
search history, location, devices, the authority of a website and/or business, and hundreds of other factors.
No one thing will sky rocket your website to the top. SEO does not replace or fix poor service, products,
or customer service. Google doesn’t just crawl the web anymore, they
crawl the internet, including apps.
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
SEO Perspectives (continued)
The search engine industry is still competitive. Google is up against Microsoft, Apple, Amazon, Facebook, and Baidu.
What works for one business may not work for you. SEO Experts often times have different experiences
and develop their own practices and theories. There’s not always a scientific method in SEO.
The internet was developed to share content and data. So, develop content for your audience and then optimize it for search engines.
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
What is Yoast?
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
What is Yoast? A Dutch website optimization and
usability company founded by Joost de Valk
Created the famous WordPress SEO plugin
Blogs about SEO and user experience
Yoast.com
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Installing WordPress SEO by Yoast
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Installing Yoast Step 1: Search for
“WordPress SEO by Yoast” in the WordPress Plugin Repository
Step 2: Install Step 3: Activate Step 4: Rejoice!
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Areas of Yoast
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Using the Yoast Meta Boxon Pages and Posts
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
General Meta Box
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Page Analysis
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Advanced
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Social
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Configuring WordPress SEO by Yoast
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
General
Company Info This information helps Google's
Knowledge Graph Webmaster Tools
Add verification codes from Google, Bing, and others.
Security Just prevents authors and editors
from making poor choices on the meta information
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Titles & Metas
These tabs help set default settings for the homepage, post-types, taxonomies, and archive pages.
“Other” allows you to enable or disable some features. I typically enable all of them.
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Titles & Metas – Example
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Titles & Metas – Other
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Social
Accounts – Add URLs of your social media accounts
Facebook – Enable Open Graph & Admin
Twitter – Add Twitter Cards Pinterest – Pinterest Verification Code Google – Publisher Meta Data
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
XML Sitemap
User sitemap – Disable/Exclude User Sitemaps
Post Types – Exclude specific post types
Taxonomies – Exclude specific Taxonomies
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Advanced
Breadcrumbs – Enable and add breadcrumbs to theme.
Permalinks – Many settings. Be very careful. See next slide.
RSS – Add or remove information from your RSS feed.
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Advanced - Permalinks
Only settings I want youto be concerned about
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Tools
Bulk Editor – Edit Titles & Descriptions on one screen. Amazing!
File Editor – Edit robots.txt & .htaccess (very advanced)
Import & Export – Backup/Restore Settings, import from other SEO plugins, import data from depreciated Yoast plugins.
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Toolbar
• Keyword Research – Quickly do keyword research with your preferred tool.
• SEO Settings – Same settings you’ll find on the left-hand sidebar
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Premium Extensions
WordPress SEO Premium – Tutorials, Support, Integrates with Google Search Console for easy 301 Redirections.
Video SEO – Helps optimize videos for better search results News SEO – Creates a News XML feed Local SEO – Helps get schema.org markup for better local SEO.
Great for multiple locations. Yoast WooCommerce SEO – Adds schema.org markup for
WooCommerce. Helps add pricing, reviews, and inventory to SERPs.
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Yoast Blog www.yoast.com
Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy
www.Tampa-SEO.com • [email protected] • 877-736-7361
Thanks!Visit us at www.tampa-seo.com to learn about:
• SEO Training• Public• Private• Corporate
• Website Reviews• Design/Redesign• Pay-Per-Click• SEO Services• WordPress Maintenance• Link Removals and Penalty Assessments