Yandex Metrika

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Yandex MetrikaMeasureCamp London

September 2015

Yandex Metrika

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Yandex Metrika

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Reasons to use Yandex tools• My users are russians

- Yandex has +60% quota

- Encrypted keywords and referrals

- Yandex Direct conversions

- Retargeting in Yandex Advertising Network

- Yandex Islands

• My users aren’t russians

- Free analysis tools

Yandex Metrika

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What is special about Russia?

Yandex Metrika

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Yandex Metrika

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Runet

Yandex Metrika

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Yandex Metrika

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Others 2,0%Mail.ru

7,4%

Google 30,5%

Yandex 60,1%

Yandex Metrika

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80.000.000 Internet users

European country with more users

250.000 a day online sales

Yandex Metrika

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Russia population

Internet users

Active users VK

Active mobiles

Spain population 47.000.000

261.000.000

47.000.000

80.000.000

142.000.000

Yandex Metrika

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Yandex Metrika

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Source: Ruward Track

Yandex Metrika

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Source: Ruward Track

Yandex Metrika

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Source: Ruward Track

Yandex Metrika

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Yandex Services

Yandex Metrika

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all services

Yandex Metrika

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Yandex Metrika

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Yandex Webmaster• It’s a must, absolutely mandatory

if working with sites in russian

• Get indexed as soon as possible

• Send the sitemap and be patient

• Be careful with errors

Yandex Metrika

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Yandex Metrika

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Yandex Metrika

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Yandex Metrika

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Yandex Metrika

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Yandex Metrika

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Yandex Metrika• Track outgoing links

• Track files's downloads

• Maps: link, click and scroll

• Form Analysis

• Webvisor

• Target Calls

• Monitoring and alerts

Yandex Metrika

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Configuring the counter<!-- Yandex.Metrika counter -->

<script type="text/javascript">

…

w.yaCounter123456789 = new Ya.Metrika({

id:123456789,

clickmap:true,

trackLinks:true,

accurateTrackBounce:true,

webvisor:true,

trackHash:true

});

} catch(e) { }

});

…

</script>

<!-- /Yandex.Metrika counter -->

Yandex Metrika

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Objets & methodsyaCounter123456789.addFileExtension();

yaCounter123456789.clickmap();

yaCounter123456789.enableAll();

yaCounter123456789.extLink();

yaCounter123456789.file();

yaCounter123456789.hit();

yaCounter123456789.replacePhones();

yaCounter123456789.notBounce();

yaCounter123456789.reachGoal();

yaCounter123456789.trackLinks();

yaCounter123456789.params();

Yandex Metrika

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Monitoring

Yandex Metrika

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Form analysis

Yandex Metrika

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Yandex Metrika

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Webvisor: features• Records untill 1.000 daily sessions

• Keeps them for 14 days

• Records keystroke in forms

• Shows text selected by user

Yandex Metrika

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Webvisor: things to take care• Submit forms

• Clicks, AJAX

• Referrals in 3rd part tools

• Use the Metrika CSS classes

-metrika-nokeys

-visor-no-click

-metrika-noform

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Webvisor: playing sessions

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Webvisor and 3rd part tools

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Webvisor and 3rd part tools

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Webvisor and 3rd part tools

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Target Call• Add phone numbers as traffic sources

• To enable Target Call

- Mark the phone numbers on your site

- Add the number in the Target Call interface

- Set up traffic sources

- Set up rules for displaying numbers on the site

- Check how the number is substituted

- Check number redirection

Yandex Metrika

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Target Call

Yandex Metrika

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Target Call: reports• By traffic source

• By call-center

• By phone-number

• Target Call detailed

Yandex Metrika

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Yandex Islands

Yandex Metrika

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Yandex Metrika + Google Analytics

Yandex Metrika

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Yandex Metrika

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Yandex Metrika

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Yandex Metrika

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Yandex Metrika

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Metrika & Analytics together• Importing the search keywords

from Metrika to Analytics

• Tools we need

- Yandex Metrika API

- Google Measurement Protocol

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Metrika & Analytics together1. Use session parameters to asign

the User-ID of Analytics to each session

2.Create a new client in Yandex Oauth

3.Get the keywords from Metrika

4. Import the keywordswith Google Measurement Protocol

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Metrika & Analytics together• What I import from Metrika

- ClientID

- Keyword

- Landing page

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Большое спасибо

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