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Lukas Pauka Account Director @ XS2 l.pauka@xs2theworld.com

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Lipton | Eerste Mobiele Sociale Campagne

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Mobile First | Mobile Marketing Innovation Event

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Channel 5 - XS2 | The Gadget Show 360 (2012)

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Channel 5 - XS2 | The Gadget Show 360 (2012)

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Google | Smartphone penetratie BE, NL & US (Juni 2014)

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Google | Percentage dagelijks mobiel internet gebruik BE, NL & US (Juni 2014)

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Google | Percentage mobiele gebruikers dat aankopen doet met de smartphone BE, NL & US (Juni 2014)

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Google | Waar worden de online aankopen gedaan in BE, NL & US (Juni 2014)

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Google | Populairste betaal middelen BE, NL & US (Juni 2014)

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Google | Percentage gebruikers dat zijn mobiel gebruikt voor zoeken of aankopen van een product BE, NL & US (Juni 2014)

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Google | Acties na mobiele zoekopdracht (Juni 2014)

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Google | Acties na mobiele zoekopdracht (Juni 2014)

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Google | Leeftijdsverdeling mobiele shoppers BE (Juni 2014)

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Google | Leeftijdsverdeling mobiele coupon gebruikers BE (Juni 2014)

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Citrix | Mobiele shop tijden (April 2014)

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Martini Principe; anytime, anyplace, anywhere

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Shopkick | Social loyalty app

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Estimode | iBeacons

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Shopkick - Macy’s | Eigen iBeacon oplossing

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Shopkick - Macy’s | Eigen iBeacon oplossing

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XS2theworld | Loyalty Mobile (W.I.P.)

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XS2theworld | Loyalty Mobile (W.I.P.)

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Apple | Passbook Coupons

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PricerAB - Media Markt | Interactieve prijskaart

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PricerAB - Media / Saturn | Interactieve prijskaart

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Miss Etam | iPad op toonbank; omzet + 1,5%

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Amazon | Dash

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Google | Android Wear

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Emotiv | Insight

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Vragen

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De kracht van Mobile

· Real time communicatie · Uitgebreide targeting mogelijkheden · 1 op 1 interactie tools · Hoge attentiewaarde en response-ratio’s · Location aware · Uitstekend te integreren met andere media

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Loyalty programma’s voor retailers

· Bestaande klant relaties te verdiepen met gepersonaliseerde communicatie; · Real time gegevens te verzamelen van individuele klanten, op basis van locatie; · Data te gebruiken om aanbiedingen te versturen, die relevant zijn voor individuele klanten, zelfs ‘on the move’; · Kosten te verlagen van productie en distributie

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Mobile Loyalty | Gebruikers ervaringen om rekening mee te houden

· Teveel spam e-mails en junk mailings (44%) · Teveel voorwaarden en restricties (38%) · Beloningen hebben te weinig of geen waarde (37%) · Moeilijk om punten te verzilveren (35%) · Toegevoegde waarde om lid te worden is te beperkt (32%) · Geen persoonlijke / getargete communicatie (19%) · Onvoldoende persoonlijke aandacht (16%) · Ingewikkeld om persoonlijke programma informatie te vinden (9%)

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Labwerk | Tulpenland

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The Locomotive Act 1865 | Red Flag Act

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Carrefour | Villeneuve-la-Garenne

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Walmart | Scanandgo !Coupons Personalized offers

http://wm5.walmart.com/scanandgo

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TableXI

Web vs. App

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TableXI

Web vs. App

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Urban Outfitters | Wanalo

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Urban Outfitters | Wanalo