Xs2 Lukas Pauka presentatie: Promise of mobile for retail
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© 2013 XS2. Private and Confidential. All rights reserved. Lukas Pauka Account Director @ XS2 [email protected]
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Presentation during the Event Hup Holland Hup. Lukas Pauka presented: "Promise of Mobile for Retail" in the Headquarters of Sunweb.
Transcript of Xs2 Lukas Pauka presentatie: Promise of mobile for retail
© 2013 XS2. Private and Confidential. All rights reserved.
Lukas Pauka Account Director @ XS2 [email protected]
© 2013 XS2. Private and Confidential. All rights reserved.
Lipton | Eerste Mobiele Sociale Campagne
© 2013 XS2. Private and Confidential. All rights reserved.
Mobile First | Mobile Marketing Innovation Event
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Channel 5 - XS2 | The Gadget Show 360 (2012)
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Channel 5 - XS2 | The Gadget Show 360 (2012)
© 2013 XS2. Private and Confidential. All rights reserved.
Google | Smartphone penetratie BE, NL & US (Juni 2014)
© 2013 XS2. Private and Confidential. All rights reserved.
Google | Percentage dagelijks mobiel internet gebruik BE, NL & US (Juni 2014)
© 2013 XS2. Private and Confidential. All rights reserved.
Google | Percentage mobiele gebruikers dat aankopen doet met de smartphone BE, NL & US (Juni 2014)
© 2013 XS2. Private and Confidential. All rights reserved.
Google | Waar worden de online aankopen gedaan in BE, NL & US (Juni 2014)
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Google | Populairste betaal middelen BE, NL & US (Juni 2014)
© 2013 XS2. Private and Confidential. All rights reserved.
Google | Percentage gebruikers dat zijn mobiel gebruikt voor zoeken of aankopen van een product BE, NL & US (Juni 2014)
© 2013 XS2. Private and Confidential. All rights reserved.
Google | Acties na mobiele zoekopdracht (Juni 2014)
© 2013 XS2. Private and Confidential. All rights reserved.
Google | Acties na mobiele zoekopdracht (Juni 2014)
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Google | Leeftijdsverdeling mobiele shoppers BE (Juni 2014)
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Google | Leeftijdsverdeling mobiele coupon gebruikers BE (Juni 2014)
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Citrix | Mobiele shop tijden (April 2014)
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Martini Principe; anytime, anyplace, anywhere
© 2013 XS2. Private and Confidential. All rights reserved.
Shopkick | Social loyalty app
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Estimode | iBeacons
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Shopkick - Macy’s | Eigen iBeacon oplossing
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Shopkick - Macy’s | Eigen iBeacon oplossing
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XS2theworld | Loyalty Mobile (W.I.P.)
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XS2theworld | Loyalty Mobile (W.I.P.)
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Apple | Passbook Coupons
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PricerAB - Media Markt | Interactieve prijskaart
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PricerAB - Media / Saturn | Interactieve prijskaart
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Miss Etam | iPad op toonbank; omzet + 1,5%
© 2013 XS2. Private and Confidential. All rights reserved.
Amazon | Dash
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Google | Android Wear
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Emotiv | Insight
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Vragen
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De kracht van Mobile
· Real time communicatie · Uitgebreide targeting mogelijkheden · 1 op 1 interactie tools · Hoge attentiewaarde en response-ratio’s · Location aware · Uitstekend te integreren met andere media
© 2013 XS2. Private and Confidential. All rights reserved.
Loyalty programma’s voor retailers
· Bestaande klant relaties te verdiepen met gepersonaliseerde communicatie; · Real time gegevens te verzamelen van individuele klanten, op basis van locatie; · Data te gebruiken om aanbiedingen te versturen, die relevant zijn voor individuele klanten, zelfs ‘on the move’; · Kosten te verlagen van productie en distributie
© 2013 XS2. Private and Confidential. All rights reserved.
Mobile Loyalty | Gebruikers ervaringen om rekening mee te houden
· Teveel spam e-mails en junk mailings (44%) · Teveel voorwaarden en restricties (38%) · Beloningen hebben te weinig of geen waarde (37%) · Moeilijk om punten te verzilveren (35%) · Toegevoegde waarde om lid te worden is te beperkt (32%) · Geen persoonlijke / getargete communicatie (19%) · Onvoldoende persoonlijke aandacht (16%) · Ingewikkeld om persoonlijke programma informatie te vinden (9%)
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Labwerk | Tulpenland
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© 2013 XS2. Private and Confidential. All rights reserved.
The Locomotive Act 1865 | Red Flag Act
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Carrefour | Villeneuve-la-Garenne
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Walmart | Scanandgo !Coupons Personalized offers
http://wm5.walmart.com/scanandgo
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TableXI
Web vs. App
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TableXI
Web vs. App
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Urban Outfitters | Wanalo
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Urban Outfitters | Wanalo
